Multichannel Marketing

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• The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the FlyCurtis Thornhill
  To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of ...
  Customer Behavior, Marketing Smarter, Millennials, Mobile Marketing, Multichannel Marketing
• Unanswered Calls: The Plague of Paid Search ROI [Infographic]Laura Forer
  Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you ...
  Customer Communications, Customer Service, Mobile Marketing, Multichannel Marketing, ROI, Search Engine Marketing, Technology
• Attribution 101: Three Ways to Measure Marketing Attribution, and the Pros and Cons of Each
  How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business.
  Attribution Modeling, Measurement, Metrics, Multichannel Marketing, Sales
• Five Essential Multichannel Marketing Tactics for 2018Ajit Singh
  You can't be in more than one place at a time—but your brand can, and it should. Your customers are on multiple channels at the same time, and marketers need ...
  Advertising, AI, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, SMS, Social Media, Targeting
• The ROBO Economy: How Online Reviews Influence Offline Sales [Infographic]Laura Forer
  Online reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found ...
  B2C, Customer Evangelists, Marketing Strategy, Multichannel Marketing, Retail Marketing
• What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy ThemBarry Feldman
  Retailers must now meet the needs and wants of customers wherever they are—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of ...
  B2C, Customer Behavior, E-Commerce, Multichannel Marketing, Retail Marketing, Website Design, Websites
• Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]Laura Forer
  Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how ...
  Advertising, B2C, Customer Communications, Customer Retention, Multichannel Marketing, Personalization
• Direct Mail: How to Succeed in a Digital Era [Infographic]Laura Forer
  Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today's infographic. Direct marketing can help you create ...
  Customer Behavior, Digital Marketing, Direct Marketing, Multichannel Marketing, Print Collateral
• Why Marketers Should Care About Identity Resolution: Your Customers Have Many Faces
  What exactly is identity resolution, and why does it matter to you as a B2C marketer? It may sound outrageous, but your company's most loyal customers have, on average, six ...
  B2C, CRM, Customer Relationships, Data, E-Commerce, Marketing Strategy, Multichannel Marketing, Personalization
• 10 Essential Holiday Marketing Tactics for 2017 [Infographic]Laura Forer
  Nearly one-third of consumers start their holiday shopping in October, and over 70% are finished by early December, according to an infographic by MDG Advertising. Check it out to see ...
  Customer Behavior, Marketing Planning, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media
• Rocket Fuel for Your Marketing Career: Getting Attribution RightMark Sullivan
  As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in the world, we must know what actually persuades. And for ...
  Attribution Modeling, B2B Marketing, Career Management, Lead Generation, Lead Scoring, Multichannel Marketing
• Omnichannel: The Secret to Digital Advertising Success [Infographic]Laura Forer
  Why consider an omnichannel advertising campaign? Because 91% of businesses experience greater customer retention rates after adopting an omnichannel strategy, according to today's infographic. Check it out to see how ...
  Advertising, Customer Experience, Marketing Challenges, Marketing Strategy, Multichannel Marketing
• Omnichannel Study: Now's Your Chance to Get Ahead of the Competition for the Holidays
  Most B2C marketers aren't capable of approaching omnichannel just yet, so it's a huge opportunity for your brand to stand out from the crowd. Learn more about taking your marketing ...
  B2C, Marketing Strategy, Multichannel Marketing, Retail Marketing
• Omnichannel Versus Multichannel Marketing: What's the Difference? [Infographic]Laura Forer
  Think "multichannel" and "omnichannel" marketing are the same thing? This infographic explains why they are not—and how they should complement each other to give customers the best overall experience.
  Customer Experience, Marketing Strategy, Multichannel Marketing
• An Inside Look at the Habits of Millennial Shoppers [Infographic]Laura Forer
  Some 78% of Millennials prefer spending money on experiences rather than things, and they'll spend more on those experiences despite making less than adults their age did 40 years ago. ...
  Brand Management, Branding, Customer Behavior, Customer Experience, Millennials, Mobile Marketing, Multichannel Marketing, Social Media
• How Phone Calls Can Help Insurance Marketers Increase ROI [Infographic]Laura Forer
  Insurance marketers do not have an easy product to sell. But they do have an audience that often purchases over the phone rather than online, providing companies with unique opportunities ...
  Customer Communications, Customer Service, Marketing Strategy, Multichannel Marketing
• SMS Is on the Rise for Business: Trends and Stats [Infographic]Laura Forer
  SMS messages have much better response rates than email, but some brands have been hesitant to get on board. Things are changing, though. To see whether SMS messaging is right ...
  Customer Behavior, Customer Communications, Customer Service, Mobile Marketing, Multichannel Marketing, SMS
• Three Lessons From Top Mobile Shopping Apps: How Retailers Can Improve Customer ExperienceEmily Carrion
  Even if consumers don't actually purchase via mobile, chances are mobile was a part of their customer journey. Here are three lessons from four top retail mobile apps to help ...
  Customer Experience, E-Commerce, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Retail Marketing
• The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)Jeff Jacobs
  Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing ...
  Customer Relationships, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Multichannel Marketing, Nonprofits
• Four Steps for Successfully Implementing Marketing AttributionOpher Kahane
  Marketers are using more digital channels than ever, and they are under pressure to prove the ROI of those efforts. Many look to attribution solutions to understand how channels are ...
  Attribution Modeling, Customer Acquisition, Digital Marketing, Marketing Strategy, Measurement, Metrics, Multichannel Marketing, Sales