Online Marketing

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• Ending the Commercial WarDana Blankenhorn
  Back in the 1990s the Internet had something to say to conventional marketers: Don’t waste money on people who won’t buy from you. We called it targeting. But is targeting ...
  Advertising, Lead Generation, Online Marketing, PPC Campaigns, Targeting
• Building a Living Global BrandLaurel Delaney
  Global branding. Sounds like a “beast” to some, but it’s the buzzword in e-marketing for the new millennium. Can you afford to do what it takes to get your brand ...
  Brand Positioning, Branding, Customer Acquisition, International Marketing, Logos, Naming, Online Marketing, Targeting
• What Women Want...OnlineAndrea Learned
  What women want is the eternal mystery. You want to reach women with your wonderful widget. They don’t yet realize that they need your widget at all. So what do ...
  E-Commerce, Marketing Tips, Online Marketing, Referrals, Testimonials, Women, Word-of-Mouth
• Spread the Wealth of Your Online Advertising BudgetRobin Gurney
  Should media buyers spread their buys more widely to give their clients a bigger bang for their buck? Heck yes...according to our experience!
  Advertising, Online Marketing, Websites
• 20 Tips and Traps of Internet MarketingGregg Meiklejohn
  A non-technical perspective on Web marketing: Think of it as Web marketing for the technologically challenged.
  E-Commerce, Marketing Tips, Online Marketing, Search Engines, SEO, Testing, Web Copy, Website Design
• How To Justify A Search Engine Optimization Budget Michael Wong
  Still thinking about improving your web presence with search engine optimization? Find out if it's right for you by quantifying the value of search engine traffic.
  E-Commerce, Marketing Budgets, Online Marketing, ROI, Search Engines, SEO, Web Analytics, Websites
• Don't Duplicate ... Differentiate! Michael Fortin
  Avoid the trap of trying to be all things to all people? While you're at it, beware of focusing only on price.
  Benchmarking, Lead Generation, Online Marketing, Positioning, Pricing, Sales, Targeting, Websites
• Take a Stand George Anagnos
  Take a look at one possible future of trade shows. Why it's even available today (in case your current exhibition organizer doesn't satisfy your needs).
  B2B Marketing, CRM, Lead Generation, New Media, Online Marketing, Tradeshows/Events
• "Usability" for Better Customer Relationships Noel Franus
  You've heard about usability, and probably hoped your product or web site was usable. Learn what usability is really about, and how to put it into practice.
  Customer-Centric, Customer Relationships, Online Marketing, Personas, Websites
• 9 Tips for E-Marketing to Teens Wendy Comeau
  I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn too.
  Marketing Tips, Online Marketing, Segmentation, Targeting, Web Copy, Websites
• What Do Women Want?
  Women buy 80% of today's consumer goods. So, how do you target this feminine segment of the buying population? Think soft. Think informative. Think gossip. But what else?
  Advertising, Online Marketing, Web Copy, Website Design, Women, Word-of-Mouth
• Holiday E-Marketing InsightsAllen Weiss
  The holidays are over, but what have we learned about e-marketing? It turns out that people's basic social needs are still intact.
  Customer Engagement, E-Commerce, Online Marketing
• What's So Different About the Internet?Allen Weiss
  Marketing on the internet is no different than traditional marketing, at least that's our view.
  Online Marketing, Websites
• Revelations on the New World?Allen Weiss
  Research studies come out all the time about consumer behavior on the net. Most report the obvious. Internet companies don't need this research, but do need better execution and more ...
  Customer Behavior, Online Marketing, Segmentation
• Marketing is Not Sales
  We've said it before. Sales is a part of marketing. Here, the folks at Grokdotcom explain why this is often the neglected part on the web.
  Advertising, Collaboration, Customer Experience, E-Commerce, Online Marketing, Websites
• New Marketing Models: Easy in Theory, Difficult in PracticeAllen Weiss
  Visionaries and gurus told us the Internet would change marketing as we know it. Regis McKenna is now forecasting the end of brands. Is the world coming to ...
  B2B Marketing, Brand Loyalty, Branding, Channel Marketing, Online Marketing, Pricing