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Consumer Purchase Behavior by Industry, Device, and Country [Infographic]Laura Forer
How does consumer behavior differ when a customer is buying electronics versus toys? Check out today's infographic for a breakdown of buying behavior across 11 industries.
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The Main Reasons Consumers Dislike (and Like) Online AdsAyaz Nanji
The older a consumer is, the more likely he or she is to dislike online advertisements, according to recent research from Choozle.
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Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve ThemAssaf Dudai
Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three ...
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#SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This WeekChristian Neri
This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator ...
Advertising,
Content,
Digital Marketing,
Digital Theory,
Facebook,
Instagram,
LinkedIn,
Marketing Strategy,
Millennials,
Mobile Marketing,
Online Marketing,
Snapchat,
Social Analytics,
Social Media,
SocialSkim,
Twitter,
Videos
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The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)Charlie Stewart
The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven ...
B2B Marketing,
Content,
Content Marketing,
Customer Behavior,
Digital Marketing,
Lead Generation,
Online Marketing,
Sales,
Search Engine Marketing,
SEO,
Websites
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#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This WeekChristian Neri
This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!
Advertising,
Content,
Digital Marketing,
Digital Theory,
Facebook,
Instagram,
Marketing Strategy,
Online Marketing,
SMS,
Social Media,
Social Networking,
SocialSkim,
Twitter,
Videos,
Vine
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#SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's RoundupChristian Neri
From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character ...
Advertising,
Content,
Digital Marketing,
Digital Theory,
Facebook,
Instagram,
LinkedIn,
Marketing Strategy,
Mobile Marketing,
Online Marketing,
Publishing,
SMS,
Social Analytics,
Social Media,
SocialSkim,
Twitter,
Videos,
Vine,
YouTube
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#SocialSkim: Amazon Debuts YouTube Competitor, Plus 14 More Stories in This Week's RoundupChristian Neri
Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a ...
Advertising,
Content,
Digital Marketing,
Digital Theory,
Facebook,
Instagram,
LinkedIn,
Mobile Marketing,
Online Marketing,
Snapchat,
Social Analytics,
Social Media,
SocialSkim,
Twitter,
Videos,
YouTube
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#SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's RoundupChristian Neri
Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. ...
Advertising,
Collaboration,
Content,
Digital Marketing,
Digital Theory,
Facebook,
Instagram,
Marketing Strategy,
Mobile Marketing,
Online Marketing,
SMS,
Snapchat,
Social Media,
SocialSkim,
Twitter
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#SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's RoundupChristian Neri
Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits ...
B2B Marketing,
B2C,
Digital Marketing,
Digital Theory,
Facebook,
Google,
Instagram,
Mobile Marketing,
Online Marketing,
Social Media,
Social Networking,
SocialSkim,
Twitter,
Videos,
YouTube
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How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling MethodsShane Barker
Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.
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A Legal FAQ for Online Retailers and MarketersDaniel R. Warner
Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.
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#SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's RoundupAngela Natividad
This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live ...
Advertising,
Content,
Content Strategy,
Digital Marketing,
Digital Theory,
Facebook,
Google,
Instagram,
Marketing Strategy,
Mobile Marketing,
Online Marketing,
Social Media,
SocialSkim,
Twitter,
Videos,
Web Browsers,
Web Content
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How to Master Your Online Presence, Yoda StyleDevon Hennig
The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that ...
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#SocialSkim: More Ways to Sell Directly on Twitter, Plus 10 More Stories in This Week's RoundupAngela Natividad
Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, ...
Advertising,
Content,
Digital Marketing,
Digital Theory,
E-Commerce,
Facebook,
Marketing Strategy,
Millennials,
Mobile Marketing,
Online Marketing,
Pinterest,
Social Media,
SocialSkim,
Twitter
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#SocialSkim: 30-Second Instagram Ads, Plus 10 More Stories in This Week's RoundupAngela Natividad
Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also, how a target audience can totally transform your content marketing ...
Advertising,
Branding,
Digital Marketing,
Digital Theory,
Facebook,
Instagram,
Marketing Strategy,
Mobile Marketing,
Online Marketing,
Personalization,
Social Analytics,
Social Media,
SocialSkim,
Technology
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#SocialSkim: Amazon Launchpad for Startups, Plus 13 More Stories in This Weeks RoundupAngela Natividad
Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on ...
Advertising,
Content,
Content Marketing,
Content Strategy,
Customer Relationships,
Digital Marketing,
Digital Theory,
Engagement,
Facebook,
Google+,
Instagram,
Interactive Marketing,
LinkedIn,
Marketing Strategy,
Online Marketing,
Snapchat,
Social Media,
Social Networking,
SocialSkim,
Twitter
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Five Steps You Need to Take Before You Spend a Dime on Advertising (Article 1 of 2)Buddy Vaughn
Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices.
Advertising,
Brand Awareness,
Lead Generation,
Measurement,
Mobile Marketing,
Online Marketing,
PPC Campaigns,
Sales,
Sales and Advertising,
Social Media,
Television
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How to Effectively Market to the Growing US Hispanic MarketJonathan Deesing
Just as you would when targeting any niche market, you need to follow some basic rules to effectively market to Spanish-speaking customers.
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How to Use Analytics to Prove the Impact of YouTube MarketingMark Hansen
Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the ...
Content,
Content Marketing,
Digital Marketing,
Inbound Marketing,
Lead Generation,
Measurement,
Metrics,
Online Marketing,
ROI,
Social Analytics,
Videos,
Web Analytics,
YouTube
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