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• Four Steps to Ensuring Your Strategy Achieves ResultsLaura Patterson
  Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious ...
  Campaign Management, Email Campaigns, Management, Marketing Challenges, Marketing Operations, Marketing Tips, Measurement, Metrics, Product Management, Promotions
• A Market Research Survey on a Shoestring Budget: How I Did ItAsh Moosa
  I'm a solo-preneur and a guy, and I run a women's jewelry and accessories store. I needed data to understand women's jewelry-buying habits. So I designed a survey, ran a ...
  B2C, Blogging, Customer Acquisition, Customer Insight, E-Commerce, Market Research, Promotions, Research, Retail Marketing, Surveys
• New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for YouLarry Kim
  Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers ...
  Advertising, B2C, E-Commerce, Google, Local Marketing, Location-Based Marketing, Measurement, Metrics, PPC Campaigns, Promotions, Search Engine Marketing
• Your Guide to Getting Started With Digital SignageTodd Hemme
  When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, ...
  Advertising, Content, Customer Engagement, Digital Marketing, Direct Marketing, Interactive Marketing, Local Marketing, Product Marketing, Promotions, Website Design
• Buried Treasure: How to Find Great Content Right Under Your NoseTerri Thornton
  Your PR folks have access to content treasure you didn't know you had—without weighing down your team or running up the bill. Here are some easy ways they can help ...
  Collaboration, Content, Content Marketing, Inbound Marketing, Promotions, Public Relations, Web Copy, Writing
• PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly AcceptableMichelle Eichhorn
  Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ...
  Advertising, Blogging Strategy, Brand Awareness, Branding, Customer Acquisition, Customer Behavior, Demographics, Facebook, Pinterest, Promotions, Social Media
• Six Tips for a B2B Facebook ContestJim Belosic
  Have you ever wondered whether a Facebook contest will work for your B2B company? Here are some helpful tips to consider before creating a Facebook contest.
  B2B Marketing, Customer Acquisition, Customer Behavior, Customer Relationships, Facebook, Lead Generation, Promotions, Social Media, Word-of-Mouth
• Five Impacts of Facebook's Open Graph on Marketers in 2013Brad Klaus
  Facebook's Open Graph is a formidable force that is changing the way brands and consumers interact. As 2013 approaches, more brands will try to quantify the ROI of their Facebook ...
  Advertising, Customer Relationships, Demographics, Facebook, Integrated Marketing, Promotions, Social Media
• Small Merchants Expect Holiday Sales Boost From Small Business Saturday [Infographic]
  With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American ...
  Customer Acquisition, Customer Relationships, Facebook, Local Marketing, Marketing Strategy, Promotions
• Make the Most of Holiday Marketing: Five Things Online Retailers Should Do NowLiz Elting
  Every year, your stakes are at their highest during the holiday season, when deals and discounts have proven especially attractive to online shoppers. But what else can you do to ...
  Customer Service, Digital Marketing, International Marketing, Online Marketing, Promotions, Websites
• B2B Direct Mail: Four Tips for a Healthy ROI
  In a recent article at Chief Marketer, Beth Negus Viveiros argues that leaving direct mail out of your B2B marketing mix might be a big mistake—even in the digital age. "Done the right ...
  B2B Marketing, Direct Marketing, Promotions, ROI
• Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]Malcolm Faulds
  When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how ...
  Advertising, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Customer Relationships, Interactive Marketing, Promotions, Social Media, User-Generated Content
• Five Tips for Engaging Customers With Video Ads This Holiday Season (and Most Any Other Time)Kelly Ford
  You still have a small window of time to enhance your holiday marketing initiatives before shoppers start checking off their wish lists. The most engaging medium to use with those ...
  Advertising, Customer Engagement, E-Commerce, Promotions, Sales and Advertising, Videos
• Three Cross-Sell and Up-Sell Tactics to Boost Email Marketing ROI
  "It's an old adage," writes Amanda Hinkle in an article at MarketingProfs. "Driving increased sales from your current customers is easier than acquiring new customers." And yet, it's an old ...
  Email Marketing, Promotions, ROI, Sales
• How to Use Gamification to Reward Customers and Engage ProspectsDarren Steele
  Adding game mechanics to your marketing arsenal will accomplish more than adding a bit of fun: It adds incremental value. Here are three ways to make your existing customers more ...
  Customer Behavior, Customer Engagement, Customer Loyalty, Gamification, Promotions
• The 7 Ps of Customer Retention MarketingKarl Wirth
  We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 ...
  Brand Positioning, Customer Relationships, Customer Retention, Marketing Strategy, Positioning, Pricing, Promotions, Value Propositions
• What's Showrooming? (And Six Ways You Can Combat It)Michael Stevens
  Armed with smartphones, shoppers are going to brick-and-mortar stores to evaluate products—then, often while still in the store, buying them online to get deals. That's "showrooming." Here's what you can ...
  Customer Behavior, Customer Loyalty, Pricing, Promotions, Sales
• Facebook Promotions: Do's and Don'ts
  It can be amazingly confusing to run a contest on a Facebook Page. But breaking any Facebook Terms may result in your page being shut down—so you have to step ...
  Facebook, Promotions, Web Copy
• Five QR-Code Marketing Mistakes and How to Fix Them
  Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan ...
  Customer Engagement, Digital Marketing, Promotions
• Are Promoted Tweets Right for Your Small Business?
  "You may have heard that Twitter has rolled out advertising," writes Dan Slagen at HubSpot, "but what you might not know is that it's being targeted to small businesses." While ...
  Promotions, Social Media, Social Networking, Twitter