What to Do Today, This Week, This Month to Boost Your Client List
Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing ...
Just What Do Marketers Do, Anyway?Barbara Bix, Olga Taylor
Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist is a $32-a-day subway performer. Learn to find your $1,000-a-minute ...
Four Ways to Determine How Well Your Holiday Emails Worked
You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
Holiday Shopping Ignites Growth at Retail Sites in November
Americans flocked to online retail and coupon sites in November to take advantage of early deals and promotions as the holiday shopping season kicked off, according to data from the ...
Social Media Brand Followers Hunting for Deals
Six in ten consumers (60%) say they follow at least one brand a social networking site and 40% say when they interact with brands via social media they do so ...
How to Attract an Audience for Your Virtual EventsJoerg Rathenberg
Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. ...
Low-Cost Ways to Boost App Sales
We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the ...
How to Battle the Downturn With Foursquare
"I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
Content Marketing Has Been a Successful PR Strategy for DecadesFord Kanzler
The highly effective strategy of creating informational content that's valuable to prospects and customers has been with us for decades. Demonstrating expertise, becoming an authority, providing "how-to" information, and speaking ...
How Chick-Fil-A's Email Offer Brought Customers Into Stores
In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that ...
Consumers: CPG Sites for Info, Offers; Facebook for Connecting
Consumers are more likely to visit a CPG website—rather than social networks—for brand information and promotional offers, but they prefer Facebook for connecting with other customers and sharing opinions about ...
Single Day E-tail Spending Surpasses $900M
US online holiday spending reached $24.8 billion for the first 48 days of the November-December holiday season, a 4% increase over the same period last year, according to comScore.
Marketing Is So Much More Than Promotion: Just Visit My HairdresserBarbara Bix
What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a story of an integrated-marketing and client-service approach that any business ...
Problem Solved: How Much B2B Branding Is Too Much?Claire Coyne
How much B2B branding is too much? You want to incorporate your B2B brand message into every encounter with prospects and clients. But how do you do that without overdoing ...
Online Holiday Shopping Grows 4%
Online spending during the first 34 days of the November-December 2009 holiday season reached $15.3 billion, an increase of 4% compared with the same period last year, with large online ...
Cut the Loopholes
Knowing that Hilton Hotels offers a best-rate guarantee, Hilton HHonors member Randall Gellens booked a room in Rome at the lowest available rate of €168. When he found a better ...
Would You Like a Tattoo With That?
"Hoping to keep its 119 rooms filled," writes Hugo Martín at the Los Angeles Times, "Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an ...
Moms, Media, and Marketing
Women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% ...
Case Study: How IBM Offset the Impact of a Down Economy on Event AttendanceKimberly Smith
How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
Why Businesses Should Podcast
"What's the deal with podcasting, anyway?" Kyla Cullinane asks Christopher S. Penn in this most recent video produced by MarketingProfs. Kyla gets to the heart of the issue immediately, and ...
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