Promotions

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• What the ALS Ice Bucket Challenge Can Teach Us About Content MarketingLauren Covello
  The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) ...
  Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Promotions, Social Media, User-Generated Content, Word-of-Mouth, YouTube
• The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to MarketersHeidi Cohen
  "Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.
  B2B Marketing, B2C, Content, Customer Acquisition, Customer Insight, Demand Generation, Direct Marketing, E-Commerce, Forecasts, Lead Generation, Metrics, Product Marketing, Promotions, ROI, Value Propositions, White Papers
• Five Ways to Take Advantage of Mobile Advertising During the World CupShawn Aguilar
  Sports audiences are particularly receptive to marketing. Here's how to reach the audience of the world's most popular sporting event, the FIFA World Cup, which is right around the corner.
  Advertising, Creativity, Customer Engagement, Digital Marketing, Product Marketing, Promotions, Sales, Sales and Advertising, Social Media, Twitter
• How to Bulk Up Your Referral Program [Infographic]Chris Duskin
  How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.
  Customer Acquisition, Customer Engagement, Lead Generation, Marketing Strategy, Promotions, Referrals, Social Media
• Your Five-Point Mobile Marketing ChecklistShawn Aguilar
  With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key ...
  Advertising, Content, Facebook, Instagram, Mobile Marketing, Promotions, Social Media, Videos, Vine
• Five Important Lessons: How Social Media Is Like a GardenJim Belosic
  To cultivate a flourishing social media presence, here are five things you need to do.
  B2C, Content, Customer Engagement, Facebook, Promotions, Social Media
• Spend and Strategize Wisely to Increase Your Organic Reach on FacebookKevin Bobowski
  Embracing these tactics can extend your reach on Facebook, engage your audience, and drive revenue from your Facebook marketing—despite recent News Feed changes.
  Campaign Management, Content, Content Marketing, Customer Insight, Digital Marketing, Facebook, Online Marketing, Promotions, Social Media, Word-of-Mouth
• Sweep Up More Fans With These Three TacticsTim McMullen
  Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.
  Collaboration, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, Promotions, Social Media
• Facebook Contest Ideas for Every Month of the Year [Infographic]Zsuzsi Szabo
  When managing your social media, you are in a constant battle for the attention of your fans. Producing worthwhile and entertaining content all of the time is hard, right? But ...
  Content, Customer Relationships, Email, Facebook, Lead Generation, Promotions, Social Media
• Social Media Contests: Five Do's and Five Don'tsOlivia Lin
  Social media contests are a great way to promote your company, and they can create customers for life. But not all companies have successful experiences with contests. For best results, ...
  Content, Content Marketing, Customer Acquisition, Facebook, Lead Generation, LinkedIn, Promotions, Social Media, Twitter
• Seven Ways to Awe Your Audience With the Element of SurpriseSadie Cornelius
  An unexpected twist in your marketing can gain you the spotlight and your audience's attention. But how do you add the element of surprise to your marketing without going too ...
  Advertising, Content, Customer Engagement, Customer Relationships, Personalization, Promotions, Social Media
• Five Tips to Enhance Your Call to ActionStephanie Thompson
  A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons ...
  Content, Copywriting, Direct Marketing, Personalization, Print Collateral, Promotions, Web Content
• Five Content Marketing Takeaways From Ron BurgundyAdam Weinroth
  "Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five ...
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Promotions, Public Relations, Social Media, Television, TV, YouTube
• How to Start Building a Customer Base With Your Newsletter Subscription ListMarian Pinera
  Despite competition from a plethora of e-newsletters, you shouldn't conclude that newsletter marketing is inevitably losing effectiveness. Rather, you need to be more resourceful, creative, and goal-oriented.
  Content, Customer Acquisition, Customer Engagement, Customer Relationships, E-Commerce, Email, Email Lists, Lead Generation, Newsletters, Promotions
• Create Holiday (and Other) Landing Pages for Your Small Business Using DIY Website ToolsDimitri Horaites
  With the right tools, a little know-how, and some scrappy can-do spirit, anyone can make a holiday promotion landing page to be proud of.
  Content, Landing Pages, Promotions, Small Business, Website Design, Websites
• Use Social Media to Create a Snowball Effect for Your Holiday MarketingJed Singer
  How do you make the transition from marketing strategy to actionable tactics in time for the holiday season? Here are three ways you can integrate social—and mobile—engagement into your holiday ...
  B2C, Customer Relationships, Mobile Marketing, Multichannel Marketing, Promotions, Retail Marketing, Social Media
• National Coffee (AKA 'Marketing Fuel') Day [Infographic]
  In honor of National Coffee Day, Sunday, September 29, Dunkin' Donuts and CareerBuilder researched some of the latest coffee trends in the US workplace and incorporated some of the findings ...
  Brand Management, Product Management, Promotions
• The Power of the Hashtag in Promoting Music (and Just About Anything Else)Kyle Lacy
  Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.
  Advertising, Community, Customer Engagement, Customer Relationships, Engagement, Facebook, Promotions, Social Media, Social Networking, Twitter
• Three Ways to Improve Your Facebook App EngagementRoger Katz
  How can brands encourage social sharing via Facebook? By deploying social engagement apps to showcase campaigns and content. And the basic best-practices for boosting engagement on Facebook fall into three ...
  Advertising, Content, Content Marketing, Customer Relationships, Engagement, Facebook, Gamification, Promotions, Social Media, Social Networking
• Mobile Minute [Video]: How Mobile Is Boosting Loyalty, Driving SalesJen Quinlan
  From personalized recommendations to loyalty points and promotions—mobile empowers shoppers. How are retailers as well as shoppers benefiting?
  B2C, Customer Behavior, Mobile Marketing, Promotions, Retail Marketing