Promotions

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• Case Study: How an Interactive Game Stimulated Product Awareness and SalesKimberly Smith
  To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product ...
• Case Study: Three Small (Biz) Steps to Increased Product & Service Sales, Recession EditionKimberly Smith
  Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped ...
• That's Amore!
  Not long ago, a MarketingProfs colleague in Orange County, California, ordered an extra-large pizza from Gina's Pizza and Pastaria—a small, local chain known for its high-quality ingredients. When he went ...
  Customer Experience, Customer Satisfaction, Promotions, Small Business
• Baby, You Can Tweet My Car
  Last month, talk of Volvo invaded the blogosphere when the company embedded live Tweets into a YouTube banner ad for its XC60 model. The feed kept viewers abreast of live ...
  Interactive Marketing, Promotions, Social Media, Social Networking, Twitter, YouTube
• Case Study: How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer RelationshipsKimberly Smith
  At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about ...
• You Too Can Tweet, Part II
  In last week's installment, we offered step-by-step tips to get you tweeting on Twitter. This week, we offer a few more advanced steps to take, based on Jim Sterne's advice ...
  Interactive Marketing, Promotions, Social Media, Twitter
• Start It Off With a Bang!
  As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William ...
  Keywords, PPC Campaigns, Promotions, ROI, Search Engine Marketing, SEO
• Going Green: Moving Printed Newsletters, Statements, and Promotions to EmailChris Lovejoy
  In this day and age, one could say that green is the new black. More than ever, consumers are engaged in environmentally sound practices. And companies can easily leverage this ...
  Direct Marketing, Email Marketing, Green Marketing, Permission Email Marketing, Promotions
• Case Study: How HP Boosted Product Sales 84% by Letting the Blogosphere Run Its Online Marketing PromotionKimberly Smith
  Hewlett-Packard simply handed over a $5,000+ computer prize package to each of 31 bloggers, asking them to give away the prizes to their readers in any way they saw fit. ...
• Case Study: How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%Laurie Lande
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing ...
• Case Study: How a Seasonal Business Increased Off-Season Sales With Five Simple Email TacticsJennifer Natsu
  Business for Blooms Today boomed around Mother's Day and Valentine's Day. But the company needed a way to drive sales during non-peak times. Via a new email strategy, it increased ...
• How to Manage and Measure the Word of Mouth RevolutionJustin Kirby
  Every marketer has by now heard the terms viral, buzz and word of mouth. Some will even have noted terms such as brand advocacy, advergames, blog marketing, influencer panels and ...
  Advertising, Brand Ambassadors, Brand Awareness, Collaboration, Measurement, Promotions, Referrals, Social Media, Word-of-Mouth
• A New Tool in the Marketing ArsenalGary Shaffer
  f you don’t have the budget to hire yet another agency or would like to see your present agency or marketing team come up with cash-register-ringing promotions themselves, where do ...
  Collaboration, Creativity, Positioning Statements, Promotions, Sales, Targeting