Promotions

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• How to Tap Into Hidden Marketing Spend to Fuel Growth: Optimizing CPEStacey Haas, Max Magni, Biljana Cvetanovski, Cathy Wu
  Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient ...
  B2C, Customer Engagement, Marketing Strategy, Promotions, Retail Marketing
• Seven Ways to Maximize Social Media This Holiday SeasonPaul Herman
  Marketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind ...
  Advertising, Experiential Marketing, Promotions, Social Media, Targeting
• Holiday Email Marketing Trends and Tips for 2017 From the ExpertsKevin George
  There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now ...
  B2C, Email, Email Campaigns, Email Marketing, Promotions, Retail Marketing
• 10 Benefits of a Loyalty Rewards Program [Infographic]Laura Forer
  Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips ...
  B2C, Customer Acquisition, Customer Loyalty, Customer Relationships, Pricing, Promotions, User-Generated Content
• Is Brand Loyalty Dead? [Infographic]Laura Forer
  Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, ...
  B2C, Customer Behavior, Customer Loyalty, Customer Relationships, Marketing Challenges, Marketing Strategy, Millennials, Promotions
• 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)Pawan Kumar
  These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.
  B2C, E-Commerce, Email, Email Campaigns, Email Marketing, Email Subject Lines, Promotions, Retail Marketing
• Seven Content Types That Will Increase Leads and ConversionsAndrew Gazdecki
  You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content ...
  Content, Content Marketing, Lead Generation, Promotions, Social Media, Videos
• Four Steps to Influencing Customers With a Smart UGC CampaignLesley Vos
  People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness ...
  Content, Content Marketing, Promotions, Social Media, Testimonials, User-Generated Content
• Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential MarketingSteve Randazzo
  When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. ...
  Customer Acquisition, Customer Experience, Experiential Marketing, Marketing Strategy, Promotions, Sales
• Which Mobile Messaging Channels to Use in Which Real-World SituationsWes McDowell
  There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations.
  Customer Acquisition, Customer Relationships, Customer Retention, Email Marketing, Mobile Marketing, Promotions
• Three Ways Snapchat Is Changing the Marketing LandscapeChris Gomersall
  Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded ...
  B2C, Content, Customer Behavior, Customer Relationships, Engagement, Promotions, Retail Marketing, Snapchat, Social Media
• B2B vs. B2C Content Marketing: Stuff You Need to KnowAbhishek Talreja
  Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Marketing Strategy, Promotions, Social Media
• How to Plan Your Campaigns Using Google's Shopping Insights ToolDavid Chapman
  Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then ...
  Advertising, B2C, Customer Insight, Google, PPC Campaigns, Promotions, Retail Marketing, Search Engine Marketing
• How to Increase Conversion Rate With Up-Selling, Cross-Selling, and Down-Selling MethodsShane Barker
  Being able to effectively increase your online conversion rate is among the major factors affecting the future success or failure of your business.
  B2C, Customer Acquisition, Customer Behavior, E-Commerce, Online Marketing, Pricing, Promotions, Retail Marketing
• Five E-Commerce Upsell and Cross-Sell TacticsMarina Iermolaieva
  Upselling and cross-selling are popular ways to increase average order size and total revenue. Customers, too, are amenable to such tactics because they discover products they need.
  B2C, Customer Behavior, E-Commerce, Promotions, Retail Marketing, Sales
• Five Tips for Maintaining Branded Mobile App EngagementDennis Mink
  The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a ...
  Advertising, Customer Engagement, Customer Relationships, Engagement, Gamification, Mobile Marketing, Promotions, Retail Marketing, Targeting
• How to Create and Define Social Rewards That Map to Your Marketing ObjectivesJessica Williams
  So you want to fold social into your loyalty program? Good! Because that's a sound strategic move.
  Brand Loyalty, Customer Loyalty, Customer Relationships, Customer Retention, Promotions, Retail Marketing, Social Analytics, Social Media
• The Online Marketer's Guide to Social Media Contests [Infographic]Verónica Jarski
  Planning a social media contest? Check out these helpful tips and reminders about the new FTC regulations that affect social media contests.
  Consumer Electronics, Content, Customer Engagement, Customer Experience, Marketing Tips, Promotions, Social Media
• B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer EventsSandra Fathi
  B2C marketers readily capitalize on the benefits of all the conversations and hoopla related to what are considered major consumer events, but the truth is... B2B companies can, too, and ...
  Advertising, B2B Marketing, Content, Customer Communications, Customer Relationships, Marketing Strategy, Print Collateral, Promotions, Sales
• Selfies for SMBs' Marketing Strategies (Not Just for Teens and Celebrities)Noelle Federico
  With the right planning and strategy, a selfie business campaign can be a great way to engage and connect both current and potential users and customers with your brand and ...
  Customer Engagement, Customer Relationships, Promotions, Small Business, SMBs, Social Media, User-Generated Content