Reputation Management

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• A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online ImageBob DeStefano
  Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that ...
  Blog Monitoring, Content Marketing, Corporate Communications, Customer Behavior, Public Relations, Reputation Management, Social Media, Word-of-Mouth
• Five Steps for Managing a PR Crisis
  It's unlikely that your brand will ever face a public relations catastrophe on the scale of British Petroleum, Bank of America, or Enron. But there's a chance you'll encounter crisis ...
  Brand Loyalty, Marketing Challenges, Public Relations, Reputation Management
• Four Ways to Maximize 'High Masthead Value' PublicityGordon G. Andrew
  Many companies invest considerable effort seeking publicity via influential media—and then fail to benefit from the masthead value of that exposure. Learn how to increase the business impact of high ...
  Promotions, Public Relations, Reputation Management, Testimonials
• Is Stirring Up Viral Controversy Worth the Risk?
  How far would you go to create the sort of shareable content that goes viral? Would you—for instance—risk your reputation with a video that's almost certain to invite accusations of ...
  Content, Creativity, Reputation Management, Word-of-Mouth
• Three Tips for Effective Feedback-Loop Management
  "If you are a large-volume sender of email, you should be signed up for all the feedback loops that are available," writes Tom Sather in an article at MarketingProfs. "Why? ...
  Customer Satisfaction, Email Marketing, Marketing Smarter, Reputation Management
• What Every New Business Should Know About Google's Ranking of NamesAnn Smarty
  Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates ...
  Branding, Google, Naming, Reputation Management, Search Engine Marketing, SEO
• How Communities Are Changing Marketing (And Four Community-Building Lessons)Jen Evans
  Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ...
  Community, Content, Customer Engagement, Digital Marketing, Marketing Tips, Reputation Management, Social Networking
• Despicable Them: Rising Above a Rotten ReputationKimberly Smith
  Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose ...
  Brand Equity, Case Studies, Content, Creativity, Keywords, Reputation Management, SEO, Social Media
• Seven Ways to Take Control of Your Online ReputationJamie Fairbairn
  What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just ...
  Blogging, Content, Google, Marketing Tips, Reputation Management, Social Media, Thought Leadership, Twitter, Word-of-Mouth
• Online Reputation Management's Top 3 ChallengesMonica Giffhorn
  Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top ...
  Community, Digital Marketing, Marketing Smarter, Measurement, Reputation Management, Social Media, Word-of-Mouth
• Corporate Reputations Improve, Berkshire Hathaway No. 1
  After hitting rock bottom during the height of corporate bailouts and the economic crisis, the public's perception of corporate America is bouncing back: The percentage of Americans who say the ...
  Brand Equity, Economic Crisis, Reputation Management, Research Summaries
• Recalls Destroying Toyota's Reputation for Quality
  The recent recalls of Toyota automobiles have undermined the carmakers' reputation: Consumers who have a positive perception of Toyota's commitment to building quality cars fell to 21.8% in March 2010, ...
  Brand Equity, Customer Behavior, Reputation Management, Research Summaries
• Industry Reputations Take a Beating
  The reputations of several industries—car manufacturers and banks prominent among them—plummeted in the last year.
  Customer Service, Economic Crisis, Reputation Management, Research, Survey Data
• Online Reputation Management: A View From the TopLeslie Gaines-Ross
  The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven ...
  New Media, Online Marketing, Reputation Management, SEO, Social Media, Social Networking, Twitter, Websites, Word-of-Mouth
• Marketing Champion Q&A: Xerox VP Christa Carone Builds the Brand and ReputationRoy Young
  During the 12 years that Christa Carone has been with Xerox, the company has been on quite a roller-coaster ride, having gone through significant challenges back in 1999 through 2001/2002, ...
  Branding, Local Marketing, Marketing Challenges, Marketing Smarter, Reputation Management
• Six Free Tools for Online Reputation ManagementDaniel Schawbel
  Do you know what people are saying about you? Online reputation management consists of tracking your brand and reacting when necessary. Sometimes it's tedious. But brand monitoring can save you ...
  Branding, Google, Reputation Management, Social Networking, Twitter
• How to Manage Your Corporate Reputation OnlineFergus Hampton
  So how do you monitor what's being said in online discussion forums and use the information to shape future marketing campaigns?
  Marketing Tips, Measurement, Reputation Management, Word-of-Mouth