Reputation Management

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• Uniting Inbound Marketing and Online Reputation Management Makes SenseJohn Siebert
  The nature of inbound marketing makes it perfectly capable of improving a business's online reputation. Here's why.
  Inbound Marketing, Marketing Strategy, Reputation Management, Social Media
• What the European Union's Ruling About Google May Mean for Marketers EverywherePatrick Reinhart
  The European Union recently ruled that people have the right to ask Google to remove defamatory info about them in its index. Here's how that ruling may affect marketers.
  Brand Management, Google, Reputation Management, Search Engines
• The 10 Brands Businesspeople Respect Most (and Least)Ayaz Nanji
  Coca-Cola and PepsiCo are the the most respected US brands by business decision-makers, according to a recent report from CoreBrand.
  Brand Awareness, Brand Equity, Brand Loyalty, Brand Management, Branding, Reputation Management, Research Summaries, Survey Data
• Six Stupid Things Marketers Do to Mess Up Their BrandsJustin Foster
  Most organizations are full of well-educated people with access to lots of training and data. Despite all that info, some folks still screw up their brands—repeatedly.
  Brand Management, Branding, Career Management, Customer Relationships, Reputation Management
• Why (and When) People Mention Companies OnlineAyaz Nanji
  Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report.
  Brand Management, Reputation Management, Research Summaries, Social Media, Social Networking
• Pinpoint Reputational Risk to Prevent Brand DamageGreg Mancusi-Ungaro
  Are you monitoring customer sentiment? You should be. Brand monitoring gives an early warning of malicious online activity that, if left unchecked, could badly damage your company's reputation.
  Brand Management, Customer Behavior, Customer Insight, Digital Marketing, High-Tech Marketing, Reputation Management, Social Media
• Ruining Your Reputation by 'Getting Real' on Social MediaJean Dion
  Recently, I've been reading about how companies need to sound more authentic on their social media networks. But sharing too many emotions on those networks can cause some serious reputation ...
  Brand Management, Content, Reputation Management, Social Media, Writing
• Which Companies Have the Best Reputations?Ayaz Nanji
  Among all companies, Amazon.com has the best reputation with US consumers, according to a recent report by Nielsen and The Harris Poll.
  Brand Awareness, Brand Equity, Branding, Reputation Management, Research Summaries, Survey Data
• Most Brands Are Not Prepared to Manage Negative Social CommentsAyaz Nanji
  Over half of brands (55.5%) do not not have an effective strategy in place to deal with negative comments on social networks, according to a recent report from Social Media ...
  Customer Service, Reputation Management, Research Summaries, Social Media, Social Networking, Survey Data
• Seven Tools to Monitor and Promote Your Personal BrandWill Mitchell
  Good personal branding is all about presenting yourself as both personable and professional. In this article you'll find seven tools and services to help you automate the growth of your ...
  Branding, Career Management, Personal Branding, Public Relations, Reputation Management, Social Media, Twitter
• Brand Reputation Management: Your Seven-Point Game PlanLorna Walkden
  Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online. Here are seven ...
  Brand Management, Content, Customer Service, Public Relations, Referrals, Reputation Management, Search Engine Marketing, Social Media, Testimonials
• From Nine to Known (Part 1): Nine Nine-Minute Tips for Building Your BrandWilliam Arruda
  Being visible and available is something you must do every day so you can attract ideal opportunities and advance your career. Here are nine activities you can easily slot into ...
  Brand Management, Brand Positioning, Branding, Career Management, Facebook, Reputation Management, Social Media, Social Networking
• Manage Your Marketing Career in 3DWilliam Arruda, Deb Dib
  Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot ...
  Brand Management, Brand Positioning, Branding, Career Management, Reputation Management
• Managing Online Reputation: What to Listen for, and WhereWilson Raj
  The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
  Blog Monitoring, Business Intelligence, Career Management, Customer Communications, Customer Insight, Digital Theory, Management, Public Relations, Reputation Management, Social Networking
• A Nine-Step Path to Personal Branding [Infographic]Verónica Jarski
  Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the ...
  Brand Awareness, Brand Management, Branding, Marketing Tips, Personal Branding, Reputation Management
• Legal Threat Levels for Online Content-Sharing [Infographic]Verónica Jarski
  As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic ...
  Blogging, Blogging Policy, Content, Marketing Challenges, Marketing Tips, Reputation Management, Social Media, Twitter, User-Generated Content, Writing
• Social Media Is a Corporate Blind Spot for B2B ExecsLenna Garibian
  More than one-third (36%) of US executives say they either never consider (7%) or rarely consider (29%) their company's social media reputation when making important business decisions, according to a ...
  B2B Marketing, Public Relations, Reputation Management, Social Business, Social Media
• Brands That Surged (and Brands That Sank) After Hurricane SandyGregg Lipman
  When Hurricane Sandy hit the East Coast, millions lost electricity, heat, and water. But just a few days later, many companies promoting to those millions had—cluelessly—gone back to business as ...
  Branding, Corporate Communications, Customer-Centric, Customer Relationships, Direct Marketing, E-Commerce, Email, Marketing Challenges, Public Relations, Reputation Management
• Your Brand and Nine Legal Issues Related to Patent, Trademark, and CopyrightBrett Gold
  Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, ...
  Brand Management, Branding, Management, Product Management, Product Marketing, Reputation Management
• Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
  Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Relationships, Obama, Product Marketing, Public Relations, Referrals, Reputation Management