Reputation Management

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• The Companies With the Best (and Worst) Reputations With US ConsumersAyaz Nanji
  E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The Harris Poll.
  Brand Awareness, Brand Management, Reputation Management, Research Summaries
• What Consumers Pay Attention to in Local Business ReviewsAyaz Nanji
  Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal.
  Customer Behavior, Digital Marketing, Local Marketing, Reputation Management, Research Summaries
• Dark Data on Social Media: Insights That Shed Light on Your BusinessMark Lange
  What is dark data? It's the unstructured data that's all over social networks, and it's full of valuable insights you can use to generate revenue and improve your business. And ...
  Customer Insight, Data, Reputation Management, Research, Social Analytics, Social Media
• Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
  Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
  Brand Management, Customer Acquisition, Market Research, Public Relations, Reputation Management, Research, Sales, Social Analytics, Social Listening, Social Media
• Online Reputation Manager Reveals Key ORM Process DetailsHerman Tumurcuoglu
  Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These ...
  Brand Management, Content, Public Relations, Reputation Management, Search Engine Marketing, Search Engines
• The 10 Companies With the Best Reputations WorldwideAyaz Nanji
  Rolex is the company with the best reputation among consumers worldwide, according to recent research from the Reputation Institute.
  Brand Equity, Brand Management, Branding, Reputation Management, Research Summaries, Survey Data
• Five Essential Reputation Management ToolsAleh Barysevich
  An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing ...
  Brand Management, Customer Relationships, Customer Satisfaction, E-Commerce, Marketing Automation, Marketing Dashboards, Reputation Management, Technology, Testimonials
• Is Your Brand Trusted? Here's What Happens When It Is—and Isn'tJosh Zywien
  If you cultivate and foster brand trust correctly, your company won't need to constantly throw piles of money at rebuilding and repairing trust with customers.
  B2B Marketing, B2C, Brand Loyalty, Brand Management, Brand Positioning, Customer Behavior, Customer Loyalty, Customer Relationships, Customer Service, Reputation Management
• The Positive Side of a Negative ReviewAdrienne Weissman
  Getting negative reviews makes most businesses nervous. However, negative reviews can be a good thing. Really.
  Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Feedback, Reputation Management
• Five Effective Ways to Build a Strong Online ReputationAjay Prasad
  Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk ...
  Customer Insight, Customer Loyalty, Customer Satisfaction, Customer Service, E-Commerce, Reputation Management, Testimonials
• The 10 Companies With the Best Reputations [Infographic]Ayaz Nanji
  Among major corporations, Amazon has the best reputation with consumers in the United States, according to a Nielsen infographic based on findings from the Harris Poll.
  Customer Satisfaction, Reputation Management, Research Summaries, Survey Data
• How to Master Your Online Presence, Yoda StyleDevon Hennig
  The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that ...
  Digital Marketing, Local Marketing, Location-Based Marketing, Marketing Automation, Mobile Marketing, Online Marketing, Reputation Management, Social Media, Websites
• Content Moderation: Who Needs It and How You Can Use UGC SuccessfullyJosh Buxbaum
  Putting your brand in the hands of the public can be dangerous, but the power of user-generated content (UGC) is real. If done correctly, with precautions in place, it can ...
  Content, Content Marketing, Customer Relationships, Hiring Outside Resources, Reputation Management, User-Generated Content
• Six Traits Your Company Needs to Build a Culture of InnovationJeff Sierra
  To create a culture of innovation at your company, first make sure it has these crucial organizational traits.
  Brand Positioning, Branding, Marketing Strategy, Positioning, Reputation Management
• The Business-Boosting Benefits of Being 'Altrocentric'Ivan Dimitrijevic
  In an altrocentric company, the focus is to make every member of the team a specialist. Here's how that approach can help your company.
  Brand Management, Brand Positioning, Career Management, Collaboration, Marketing Strategy, Reputation Management, Thought Leadership
• Don't Run From Online Ratings: Four Tips for the Age of TransparencySusan Solomon
  The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an expectation in the age of transparency.
  Content, Customer Behavior, Customer Relationships, Customer Satisfaction, Customer Service, Data, Public Relations, Reputation Management, Testimonials
• The 10 Most Reputable Companies in the WorldAyaz Nanji
  BMW is the world's most "reputable" company, according to a recent report from the Reputation Institute.
  Brand Loyalty, Brand Management, Reputation Management, Research Summaries, Survey Data
• Three Digital Marketing Tactics You Should Adopt in 2015 [Infographic]Verónica Jarski
  Are you prepared to tackle digital marketing in 2015? Here's a look at three tactics to include in your marketing this year.
  Email, Marketing Strategy, Online Marketing, Reputation Management, Social Media
• Why Having Your Business Pigeonholed Can Be a Good ThingSteve Woodruff
  Being pigeonholed in your personal life may be frustrating, but in business, being pigeonholed has its benefits.
  Brand Management, Branding, Career Management, Customer Relationships, Reputation Management
• How Do Consumers Perceive Corporate Social Responsibility? [Infographic]Verónica Jarski
  Consumers are willing to pay more for a product or service from a company they feel is socially responsible. So, what demonstrates a company's social responsibility?
  Brand Management, Customer Behavior, Customer Insight, Reputation Management