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• Three In-House Initiatives to Improve B2B Content Marketing
  "Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent ...
  B2B Marketing, Content Marketing, Marketing Tips, Sales
• Today's Greatest Marketing Secret: Telling Stories in Eight Words or LessBill Schley
  Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get ...
  Content, Creativity, Marketing Smarter, Marketing Tips, Sales, Taglines
• Proof of Life: 4 Reasons Why B2B Lives OnCarlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo offers four reasons why the rumors of B2B's demise have been greatly exaggerated. B2B is alive and kicking!
  Content, Sales, Technology
• How to Create a B2B Facebook Community
  A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned ...
  B2B Marketing, Facebook, Sales, Social Media, Social Networking
• No Mind Melding Here: Don't Assume Your Customers Know What You KnowElaine Fogel
  MarketingProfs blogger Elaine Fogel shares a negative experience in car-shopping and how the salesperson could have built more trust by sharing pertinent info.
  Content, Sales
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)Oli Gardner
  Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, ...
  Landing Pages, Lead Nurturing, Marketing Tips, Measurement, Online Marketing, PPC Campaigns, Sales, Web Analytics
• Four Timely Steps to Nurturing a B2B Relationship
  "You never know where you'll meet your next customer. You could be on a plane, in line for coffee or leaving a meeting with another prospect," says Mary Miller in ...
  B2B Marketing, Lead Nurturing, Marketing Tips, Sales
• Five Relationship Blunders to Avoid in Your Sales and MarketingKathy Sacks
  With Valentine's Day here, I'm reminded that marketing is like dating. You have to attract leads and differentiate yourself from the competition. Steer clear of these five mistakes, and build ...
  Customer Relationships, Email Marketing, Lead Generation, Marketing Tips, Sales, Testing, Thought Leadership
• Is Your Content Marketing as Effective as You Think?
  "All content is not equal in relevance or usefulness to your prospects," writes Ardath Albee at Marketing Interactions. "The overwhelming amount of content available online generates a lot of clutter ...
  B2B Marketing, Content, Content Marketing, Sales
• 4 Tips for Adapting to the Fire Swamp of B2B MarketingCarlos Hidalgo
  MrketingProfs blogger Carlos Hidalgo offers four valuable tips for B2B marketers in this new marketing world.
  Content, Sales
• How to Generate Leads With Content Syndication
  "In today's economic climate, content syndication is one of the lowest risk lead generation vehicles there is," writes Howard J. Sewell at The Point. "At our agency, the programs we ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales, Thought Leadership
• 3 Reasons Your Marketing & Sales Departments Aren't ClickingCarlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo shares the three top reasons why marketing and sales departments clash ... and describes what can be done to align them.
  Content, Sales
• Three Steps to Getting Big Companies to Buy From You
  "As a seller, when you approach a big company, you are most likely more concerned about your fears than theirs," writes Barbara Weaver Smith in an article at Selling to ...
  B2B Marketing, Marketing Tips, Sales
• Three Ways to Offer Value to Time-Strapped B2B Buyers
  "Let's face it, buying today is different than it used to be," says Ardath Albee in a recent post at the Marketing Interactions blog. Products and solutions are growing in ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales
• Social Media Driving Sales Worldwide
  Nearly one-half of sales professionals worldwide (49%) say social media is important to their success, and among top-performing salespeople, more than two-thirds (65%) say social media is integral to their ...
  Research Summaries, Sales, Social Media
• B2B Marketing Trends and Tactics to Consider for 2011
  As 2010 draws to a close, B2B teams are sharing what they've learned from the year's challenges, and forging tactics for 2011. What lessons have we learned from the struggle that ...
  B2B Marketing, Lead Generation, Market Research, Sales
• Four Ways to Translate Technospeak into Your Customer's Language
  "Writing marketing content for technology companies is not so much writing as it is translation from a foreign language," writes Cheryl Goldberg in a post on the High-Tech Communicator blog. ...
  High-Tech Marketing, Marketing Tips, Sales, Writing
• Five Reliable Sources for Fresh B2B Blog Content
  Get ready! Here comes the new year—and another 12 months' worth of fresh blog content just waiting to be written! If that thought makes you shudder, you are not alone. ...
  B2B Marketing, Blogging, Content, Marketing Tips, Sales
• Stop Selling and (Instead) Help Your Customers BuySteven Van Yoder
  The latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back ...
  Brand Awareness, Customer Behavior, Recession, Sales, Thought Leadership, Value Propositions
• One-third of Brands Converting via Social Media
  With most companies focusing their social media marketing efforts on Facebook, Twitter, and LinkedIn, over one-third (36.1%) say they've been able to make a conversion from initial connection to sale ...
  Research Summaries, Sales, Social Media, Surveys