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• Three Expert Tips for Boosting Your B2B Social-Media Outreach
  You have the website. You have the blog. You're on Facebook. Some of your sales people even tweet. But where's the magic? Frankly, you often feel like your social-media outreach ...
  B2B Marketing, Marketing Tips, Sales, Social Media, Web Content
• Organic Search Drives Software-Buying Decisions
  Most high-tech companies understand that SEO is a critical channel for driving new clients, revenue and brand exposure. Organic search results are used widely by software buyers to find and ...
  High-Tech Marketing, Sales, Search Engine Marketing, SEO
• B2B Social Media: How Cisco Gets It Right Worldwide
  "The networking company Cisco Systems is celebrating 25 years," writes Meryl K. Evans in a post at the B2B Social Media Digest. "Can you believe the company didn't exist before ...
  B2B Marketing, Customer Engagement, Sales, Social Media
• Five Essential Ingredients of a Social Tech Community
  Much has changed since the earliest days of social media, when technology vendors were experimenting with online communities to foster partner communications. Some communities have grown to become powerful, thriving ...
  Community, High-Tech Marketing, Sales, Social Media, Videos
• How to Design a Profitable Lead-Nurturing Program Right Now
  In a brief Take 10 online tutorial at MarketingProfs, Jim Lenskold, president of Lenskold Group, spells out clear guidelines for creating targeted lead-nurturing programs that can help you boost conversions, ...
  B2B Marketing, Lead Nurturing, Marketing Tips, Sales
• How to Create Safer Passwords: A Simple Formula
  As B2B sales teams scour the Web for prospects, signing in at countless sites and social communities to generate leads, the creation of secure yet memorable passwords takes on a ...
  B2B Marketing, Marketing Tips, Sales
• How to Reduce the Stress of Tech Selling
  Though the recession is over and the economy is in recovery, most IT managers are still holding back on their spending—adding even more stress to an already lengthy sales cycle. ...
  High-Tech Marketing, Lead Nurturing, Sales
• What Matters Most in B2B Selling? A Two-Question Quiz.
  "The Web makes it too easy for your competitor to lure away interested buyers before your people have had a chance to contact them," warns Steven Woods in a post ...
  B2B Marketing, Email Campaigns, Sales
• Six Best-Practices to Improve Sales and Marketing AlignmentLaura Patterson
  Your sales and marketing organizations are the most critical links to customers. The alignment of those two organizations determines how well a company attracts buyers and sells to them. The ...
  Collaboration, Lead Nurturing, Lead Scoring, Marketing Tips, Sales
• Five Easy Ways to Gather Client Testimonials
  "When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. ...
  B2B Marketing, Marketing Tips, Sales, Testimonials
• Four Ways to Optimize Your Digital Marketing Spend
  The recession has provided even more momentum to the ongoing shift to digital. Tech marketers are expected to increase their marketing budgets on average 3.7% in 2010, according to IDC. ...
  Digital Marketing, High-Tech Marketing, Marketing Tips, Sales
• Four Ways to Go B2B-Social on Twitter
  "For some B2B marketers, Twitter isn't intuitive," notes Ardath Albee in a recent post at the Marketing Interactions blog. "I could come up with a list of reasons why not, ...
  B2B Marketing, Marketing Tips, Sales, Social Media, Twitter
• Sales and Social Media—Measuring the ROIJoan Curtis, Barb Giamanco
  Although the ability to measure tangible results when using social media is still evolving, companies are realizing substantial savings from their social-media initiatives.
  Case Studies, Content Marketing, Lead Generation, Measurement, ROI, Sales, Social Media
• Three Ways to Engage Prospects in a Buyer-Controlled Sales Cycle
  With vast Web-based resources now available to evaluate products and services, tech buyers are no longer dependent on Sales for information about purchases. Buyers don't want or need to engage ...
  Customer Acquisition, High-Tech Marketing, Sales
• Four Ways to Revive a Comatose B2B Blog
  Blogging ain't easy, folks. Anyone who's tried to maintain a vital B2B blog knows that. And in down times, when marketers are scrambling to meet profit goals, the task becomes ...
  B2B Marketing, Blogging, Sales, Writing
• How to Engage B2B Prospects on Twitter
  "Just as B2B sales relationships aren't built overnight, sustained B2B Twitter relationships—often the basis for industry insight, lead generation and media coverage—require a commitment to engagement," says Karlie Justus in ...
  B2B Marketing, Sales, Twitter
• How IT Vendors and Partners Use Social Media
  Can social media really revolutionize the way people collaborate in the channel? Though many IT vendors now use social platforms to support specific product launches and major events, 32% say ...
  High-Tech Marketing, Sales, Social Media
• Why Customers Want Your B2B Sales Process to Go Digital
  "If B2B sales teams reduce the amount of face-to-face selling time in favor of more efficient sales models using the Web and telephone, will B2B buyers be receptive?" asks Robert ...
  B2B Marketing, Mobile Marketing, Sales
• Four Steps to Writing B2B Promos That Actually Work
  In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second ...
  B2B Marketing, Copywriting, Sales
• Warning: This May Electrify the Engineer Geeks in Your Audience
  Engineers are smart, competitive, time-constrained, and of course geeky. So how does a high-tech marketer connect with such a consumer segment? Give them what they want: smart, funny content that ...
  Customer Evangelists, High-Tech Marketing, Sales