Why Email Marketing Still Matters [Infographic]
Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. ...
SMBs Still Favor Face-to-Face Marketing Tactics
Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics ...
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Driving Direct Sales With Social MediaDavid Klein
Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. What few people realize, though, is that you can ...
Cyber Monday Social Sharing and Shopping Predictions [Infographic]
More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for ...
Holiday Shopper Attitudes, Channels, Tools, and Trends [Infographic]Damien Acheson
To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic.
Five Ways to Get Speaking Engagements to Market Your BusinessSusan Baroncini-Moe
Speaking is one of the best ways to get the word out about your company. But getting speaking engagements can be tough, and many would-be public speakers struggle to find ...
Nine Steps to Better Conversions [Infographic]Nemo Chu
Over time, insiders in the analytics industry have codified A/B-testing to help clients understand how it all really works. This infographic by KISSmetrics and Conversion Rate Experts highlights one approach ...
Your E-Commerce Guide to Election Day [Infographic]
Who shops online more: Democrats, Republicans, or undecided voters? To compare and contrast the e-commerce shopping habits of Blue, Red, and swing states, Monetate created an infographic.
National Brands Betting on Local Digital Marketing in 2013
Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with ...
Five Easy Tricks to Get More Treats From Your B2B Contact DatabaseMaribeth Ross
"Trick or Treat" may be a beloved phrase come Halloween, but it takes on a whole new meaning for many B2B marketers whenever a lead generation campaign gets deployed: Will ...
Voice of the Customer: Trick or Treat for Your Product Launch?Tim Riesterer
Have you heard of the phenomenon of “declared preference” versus “revealed preference?” If you haven’t, you may be in for a scary surprise this Halloween season if you are using ...
Science + Structure + Metrics = A Winning Formula for Positive Teleprospecting ResultsPeter Gracey
"Science + structure + metrics = successful outcomes" might not be the formula that immediately comes to mind for improving your teleprospecting results, but following it step-by-step is a great ...
The Two Paths to Trust in Marketing Professional ServicesLee W. Frederiksen PhD, Sean T. McVey, et al.
The most fundamental tenet of professional services marketing is trust. How can you expect potential clients to retain you if they don't trust you? You can't. Until recently, only one ...
Three Cross-Sell and Up-Sell Tactics to Boost Email Marketing ROI
"It's an old adage," writes Amanda Hinkle in an article at MarketingProfs. "Driving increased sales from your current customers is easier than acquiring new customers."
And yet, it's an old ...
Solve Your Four Hairy Demand-Gen Data ChallengesStephanie Tilton
What do you get when you put an analyst, a consultant, a practitioner, and a ringleader on the same panel devoted to demand-gen data? You get smart answers to your ...
B2Bs Lack Collaborative Processes for Content Creation
Two-thirds of B2B companies struggle to achieve a truly collaborative process for message development, according to a report from Corporate Visions: 33% of B2B sales and marketing professionals say their ...
The Six A's of Marketing Performance Management [Infographic]Laura Patterson, Julie Schwartz
What grade would your CEO give your marketing organization for its ability to demonstrate its impact on the business? Today's "A" marketers demonstrate these Six A's of Marketing Performance Management: ...
Don't Just Script... Teleprospecting Done RightPeter Gracey
The way teleprospectors phrase their questions and emphasize key messaging can be the difference between a fully qualified lead or a dial tone. But don't fall into the common trap ...
How to Nurture Your Marketing Automation Leads to a Certain SaleSid Smith
A common misconception about lead nurturing in marketing automation systems is that its purpose is to "move prospects through the sales funnel." But it's not—at least not if you want ...
Marketing Automation Drives B2B Lead Gen Effectiveness
Among B2B organizations, the use of integrated marketing automation appears to boost the effectiveness of lead generation efforts across various metrics, such as the quantity of leads generated, the quality ...