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• Sales and Marketing Alignment: Seven Steps to Collaborative, Right-Time Revenue OptimizationJoe Cordo
  Sales and Marketing alignment is not a new issue, but marketing and sales organizations should not ignore some of the newest best-practices for creating a strong, collaborative revenue engine. The ...
  Collaboration, Content, Marketing Smarter, Measurement, Personas, Sales
• Five Android Apps to Make Your B2B Sales Life Easier
  On-the-go B2B salespeople are always looking for ways to make their lives easier—and apps really can help. Here are a few Android apps that folks are buzzing about. Writing at the ...
  B2B Marketing, Consumer Electronics, Mobile Marketing, Sales
• Three iPad Apps to Help B2B Sales Teams on the Go
  The Sales Executive Council recently polled its members on their picks for must-have iPad apps for sales teams. "Given the volume of app options ... it is important to find ...
  B2B Marketing, Consumer Electronics, Mobile Marketing, Sales
• Four Questions to Ask About Your Inbound-Marketing Response Plan
  So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves! Congratulations! But here's a question: Have you adapted your internal processes to match your prospects' ...
  Content, Content Marketing, Lead Generation, Sales
• How to Find Better Leads in Five StepsCliff Langston
  Lead generation is hard. Why make it harder by doing it without a plan? Learn how effectively developing your strategy, choosing your tactics, and building your list will help you ...
  Content, Customer Acquisition, Lead Generation, Marketing Tips, Sales, Targeting
• A Five-Step Process for Hosting a Webinar That Generates SalesGreg Digneo
  When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork ...
  Content, Inbound Marketing, Landing Pages, Lead Generation, Marketing Tips, Sales, Thought Leadership, Webinars
• Why a Silent Customer Can Be Deadly
  Never assume a customer who doesn't complain is a happy customer. According to a Bain & Company survey, major companies typically lose half of their customers over a five-year ...
  Customer Engagement, Customer Relationships, Customer Satisfaction, Sales
• Never Waste an Opportunity: The Value of Lead-NurturingSookie Shuen
  When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an ...
  Brand Loyalty, Customer Acquisition, Lead Nurturing, Marketing Tips, Sales
• How to Deliver Your Sales Pitch, So Folks ListenGuest Blogger
  Talking can be one of the salesperson's most powerful tools. MarketingProfs guest blogger Sarika Periwal offers tips of what to keep in mind when you next deliver your sales pitch.
  Content, Sales
• 7 Reasons You Need to Love Lead ManagementGuest Blogger
  MarketingProfs guest blogger Sarah Goliger offers seven reasons why it's crucial to make time to craft your lead generation efforts.
  Content, Sales
• Three Tricks for Getting Your Lead Gen Program Where You Want It To Go
  "According to an old expression, even a man lost in the woods knows where he wants to go," writes Dan McDade at MarketingProfs. That adage can apply to the lead ...
  Lead Generation, Marketing Tips, Measurement, Sales
• 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale SuccessHanna Andrzejewska
  Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve ...
  Customer Experience, Marketing Tips, Promotions, Sales, Segmentation
• How Your Customers and Analytics Can Help Increase Online SalesNick Stamoulis
  Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost ...
  Customer Engagement, E-Commerce, Email Lists, Marketing Analytics, Sales, Websites
• Create Content for Each Stage of the B2B Buying Journey
  Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to ...
  B2B Marketing, Content, Lead Nurturing, Sales
• Sales Pipeline Metrics to Help Boost Forecast Accuracy
  Ah, the B2B sales pipeline. That mish-mash of possibilities that can surprise, delight, or infuriate at a moment's notice. Is there really any way to predict the true likelihood of ...
  B2B Marketing, Forecasts, Metrics, Sales
• Use QR Codes so You Don't Get Thrown Away After TradeshowsSarah Baker
  Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.
  Marketing Tips, Mobile Marketing, Print Collateral, Sales, Tradeshows/Events
• A Bold B2B Sales Strategy That Just Might Get Results
  In an article at Sales 2.0, Jill Konrath answers the question all B2B sales people ask themselves when heading out to meet with prospects: "What will make them say, Yes, ...
  B2B Marketing, Marketing Strategy, Sales
• Cyber Monday Reaches $1.25B in Record US Spending
  US retail e-commerce spending for the first 28 days of the November-December 2011 holiday season totaled $15.0 billion, up 15% over the corresponding days in 2010, as Cyber Monday recorded ...
  Customer Behavior, E-Commerce, Research Summaries, Sales
• Sales Copy: Make Them Laugh? Or Make Them Buy?Barry Densa
  A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales?
  Copywriting, Humor, Sales, Writing
• 5 Ways B2B Marketers Can Think (and Act) DifferentCarlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo shares five solid ways that B2B marketers can adopt the "Think Different" slogan to make a world of difference in their field.
  Content, Sales