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• A Supercharged Sales Force: Power Your Organization Via Mobile Sales Enablement [Infographic]
  Smartphones and tablets are redefining sales because they offer a compelling blend of usability, utility, and innovation that's unachievable with personal computers. In short, mobile enablement can supercharge your sales. ...
  Consumer Electronics, Content, Customer Relationships, Digital Marketing, High-Tech Marketing, Mobile Marketing, Sales, Smartphones, Technology
• What's Showrooming? (And Six Ways You Can Combat It)Michael Stevens
  Armed with smartphones, shoppers are going to brick-and-mortar stores to evaluate products—then, often while still in the store, buying them online to get deals. That's "showrooming." Here's what you can ...
  Customer Behavior, Customer Loyalty, Pricing, Promotions, Sales
• A Quirky Experiment Proves the Value of Story-Driven ContentRyan Bigge
  How much is a $3 ashtray purchased at a yard sale worth on eBay? If it includes a short story by William Gibson, then it's worth $101. Still don't believe ...
  Content, Content Marketing, Customer Behavior, Positioning, Sales, Strategy, Value Propositions
• How the Best B2B Marketers Think Like B2C Marketers: Five Strategies to EmulateRussell Glass
  The best B2B marketers are successful because they start with building a brand. In other words, the best B2B marketers think like B2C marketers. And here's just how they think ...
  B2B Marketing, Brand Positioning, Marketing Strategy, Sales
• Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing ResultsAmanda Hinkle
  It's an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing ...
  Customer Behavior, Direct Marketing, Email Campaigns, Email Marketing, Sales
• Who Is Your Ideal Customer? Three Simple Ways to Find Your Target MarketPeter Gracey
  The old adage that "a product sells itself" is nothing more than a sales and marketing myth. Products sell in large part because of the due diligence that is completed ...
  Customer Acquisition, Customer Behavior, Lead Generation, Personas, Sales
• Three Tips for Navigating the New 'Demand Waterfall' Marketing FunnelAaron Dun
  What was once defined as a tidy "funnel" or a simple "waterfall" is no longer as relevant as it once was. Think, instead, a river fed by many brooks and ...
  Collaboration, Customer Acquisition, Inbound Marketing, Lead Generation, Marketing Strategy, Sales
• Eight Ways to Find and Nurture High-Value AffiliatesRobert Glazer
  Thanks, in part, to its pay-for-performance model, affiliate marketing is one of the fastest-growing segments of online commerce. But low-quality affiliates can end up costing, rather than making, money. The ...
  Customer Acquisition, Sales
• How B2Bs Can Create a Thriving Facebook Community [Slide Show]Christian Gulliksen
  B2C brands have Facebook figured out. But B2B brands? Not so much. Yet, it doesn't have to be that way.
  B2B Marketing, Facebook, Lead Generation, Sales
• Brands Derive Tactical and Strategic Gains From Integrated Marketing
  Marketers who have adopted multichannel marketing practices are reporting solid business benefits across key metrics, including shorter sales cycles and higher ROI from marketing investments, according to a report conducted ...
  Customer Engagement, Customer Satisfaction, Integrated Marketing, Research Summaries, Sales, Technology, Websites
• Five Ways to Turn Your Chamber of Commerce Membership Into SalesMike Bowman
  Many businesses are members of their local chamber of commerce but don't take advantage of opportunity to increase sales and brand awareness. Here are five ways business owners can derive ...
  B2B Marketing, Career Management, Customer Acquisition, Lead Generation, Networking, Sales
• Will Mobile Commerce Overtake E-Commerce? [Infographic]
  How vital is mobile commerce becoming? Worldwide, mobile commerce is set to hit $119 billion by 2015. The projected amount of retail purchases made online by 2014 is 54%.
  Customer Behavior, E-Commerce, Mobile Marketing, Sales, Websites
• Selling to SBOs: Three Points to Remember
  So you've set your company's sights on selling to smaller businesses. Sure, they aren't the heavy-hitters, the star accounts, but their loyalty could provide a nice budgetary cushion for your ...
  Sales, Segmentation, Small Business, Strategy
• Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia Heinrich
  Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
  B2B Marketing, Community, Conferences, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events, Webinars
• Four B2B Sales Tactics That Consistently Get Results
  "B2B sales is by no means easy. It requires not only skill, but panache," says Jesse Noyes in a post at It's All About Revenue. But over time, a buzz can ...
  B2B Marketing, Lead Generation, Sales, Strategy
• Nine Ways to Draw Event Visitors to Your Booth and Wow ThemMatt Snodgrass
  Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how ...
  B2B Marketing, Conferences, Customer Engagement, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events
• Dull, Irrelevant Content Hampering B2B Lead Gen Success
  Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey ...
  Content, Content Marketing, Lead Generation, Research Summaries, Sales
• Why Content Marketing Across the Revenue Cycle Is CrucialPhil Fernandez
  Today's revenue-focused marketers need to be experts in inbound marketing. Learn why effective inbound marketing requires relevant, compelling content that is tailored to prospects at each stage of the buying ...
  Content, Content Marketing, Lead Nurturing, Sales, Targeting
• Make Your Story 22 Times More Memorable
  A fact wrapped in a story is 22 times more memorable than the mere pronouncement of that fact, according to cognitive psychologist Jerome Bruner, as cited in an Insight Demand ...
  Content, Lead Generation, Sales
• Five Components of the Ideal Enterprise Sales AppJim Steger
  Enterprise-grade mobile apps can equip sales teams with a set of high-impact selling tools. But not all apps are created equal. Learn the five essential elements of an effective sales ...
  New Media, Sales, Smartphones, Technology