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• Avoid These Three Deadly Sins of Sales MessagingTim Riesterer
  Salespeople's lips moving—that's how deals get done. The entire deal rides on what you have to say even more than what you have to sell. So here's how you'd better ...
  B2B Marketing, Content, Customer Acquisition, Lead Generation, Lead Nurturing, Positioning, Presentations, Sales
• A History of Sales Technology [Infographic]Verónica Jarski
  The sales world seems to be in a state of constant change, thanks to the emergence of new technologies. To explore the most pivotal inventions that revolutionized sales, Lattice Engines ...
  Advertising, Customer Service, Digital Marketing, High-Tech Marketing, Marketing Automation, Mobile Marketing, Sales, Smartphones, Webinars, Websites
• You CAN Enable Sales via MobileChris Boyles
  Sales organizations are starting to use tablet devices to create engaging mobile experiences that deliver transformational business results, driving new revenue, differentiating the buying experience, and solving big productivity problems.
  Customer Engagement, E-Commerce, Mobile Marketing, Sales, Smartphones
• Ditch the Funnel: 'Purchase Loop' Echoes New Buyer BehaviorLenna Garibian
  With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to ...
  Content Marketing, Customer Behavior, E-Commerce, Lead Generation, Marketing Strategy, Research Summaries, Sales, Social Media, Videos, Websites
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 7 and 9)Sid Smith
  This week we answer two questions: When is a lead truly "Sales-ready," and what are some best-practices of lead scoring? And we offer two tools you can use to help ...
  B2B Marketing, Customer Acquisition, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 6)Sid Smith
  Do you need a customer relationship management system to do lead nurturing? The short answer: A good CRM system is critical for getting all the value possible from your lead ...
  CRM, Customer Acquisition, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Sales
• 11 Foolproof Ways to Ruin Your Presentation Slides [Slide Show]Verónica Jarski
  The typos on the title slide and other errors in this slide show are intentional. Moreover, MarketingProfs sincerely implores you to not follow the advice herein as prescription. In fact, ...
  Career Management, Content, Copywriting, PowerPoint, Presentations, Sales, Writing
• Six Principles of Great Content BrandsDoug Kessler
  The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming ...
  B2B Marketing, Brand Awareness, Brand Positioning, Content, Content Marketing, Customer Acquisition, Customer Engagement, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Challenges, Marketing Strategy, Sales, Thought Leadership, Writing
• Lead Generation Isn't Everything: You Need a Sales Rock Star!Stephen Guidetti
  Sure, marketing can generate leads—but leads, though necessary, aren't sufficient. You also need a sales rock star to convert those leads into sales. So, what qualities should your star have?
  B2B Marketing, Career Management, Customer Acquisition, Lead Generation, Management, Networking, Sales
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Question 5)Sid Smith
  To answer the question of how much content you'll need for lead nurturing and marketing automation, let's look at how you pack for a long weekend of skiing with friends ...
  B2B Marketing, Content, Content Marketing, Email, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Sales, Strategy, Web Content, White Papers
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 2-4)Sid Smith
  The second article in this series answers three questions: How do we get started with lead nurturing/marketing automation? What is lead nurturing and how does it work? How long till ...
  B2B Marketing, Brand Positioning, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Positioning, Sales, Value Propositions
• Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 1)Sid Smith
  This first article of a series focusing on lead nurturing asks and answers, "How do you achieve alignment between Marketing and Sales?" The series will cover 15 questions that are ...
  B2B Marketing, Collaboration, Customer Acquisition, Lead Generation, Management, Marketing Operations, Sales
• Social Marketing Benchmarks: Budgets, Goals, and MoreLenna Garibian
  Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
  Blogging, Brand Awareness, Career Management, Content, Facebook, Google+, Instagram, LinkedIn, Nonprofits, Pinterest, Research Summaries, Sales, SEO, Twitter, Videos, YouTube
• Seven Ways to Help Sales Use Marketing Content to Win Buyer TrustCliff Pollan
  Buyers don't care about your product or service. They just care about the problems and opportunities they face and how your expertise can help them. Accordingly, Marketing and Sales share ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Relationships, Feedback, Inbound Marketing, Lead Generation, Sales, Social Media
• Prepare for 2013: 10 B2B Marketing Trends and DevelopmentsUri Bar-Joseph
  Again, that time of year has come. It's predictions season... And in the spirit of the season, here are 10 marketing trends of 2012 that will grow even more prominent ...
  B2B Marketing, Content Marketing, Digital Marketing, Digital Theory, Direct Marketing, Integrated Marketing, Marketing Strategy, Measurement, Mobile Marketing, PPC Campaigns, Sales
• Five Online Shoppers Ruling the Holiday Interwebs [Infographic]Verónica Jarski
  Shoppers plan to spend $92-$96 billion online during the 2012 holiday season. To help brands understand how to reach those online shoppers, Maxymiser created this infographic of five online-shopper personas.
  Customer Behavior, Customer Satisfaction, Customer Service, Demographics, Email, Sales
• Five Tips for Building a Case for Marketing in the BoardroomChris Chariton
  Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to ...
  B2B Marketing, Career Management, Chief Marketing Officer, Collaboration, Customer-Centric, Marketing Strategy, Measurement, Metrics, Sales, Strategy
• Achieve Visual Storytelling (and Sales) Success With WhiteboardsTim Riesterer
  Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition—and get customers and prospects to choose ...
  B2B Marketing, Content, Customer Engagement, Positioning, PowerPoint, Sales, Writing
• Six Ways to Use Online Video for B2B Event Marketing (a Case Study)David Rose
  Online video is a highly engaging and versatile tool for B2B marketing and lead generation, including tradeshow marketing. This brief case study shares how a B2B technology company used online ...
  B2B Marketing, Conferences, Content Marketing, Customer Acquisition, Customer Engagement, Email, Integrated Marketing, Lead Generation, Mobile Marketing, Sales, Tradeshows/Events, Videos
• B2B Content Marketing: Adoption Surging, but Objectives Are Shifting
  Content marketing continues to be an integral strategy for B2B companies; however, objectives for content strategies are shifting toward thought leadership and educating the market, according to a survey from ...
  B2B Marketing, Content, Content Marketing, Customer Engagement, Lead Generation, Marketing Strategy, Research Summaries, Sales, Thought Leadership, Tradeshows/Events