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• 14 Highly Effective B2B Marketing and Sales Tactics Based on EmotionsBob Oord
  B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important ...
  B2B Marketing, Customer Behavior, Marketing Strategy, Sales
• Three Steps to Effective Customer Content and Lasting Sales-Marketing RelationshipsJules Tompkins
  When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.
  Content, Content Marketing, Content Strategy, Management, Marketing Challenges, Marketing Smarter, Marketing Strategy, Marketing Tips, Sales, Writing
• The State of Sales Content ROI [Infographic]Ayaz Nanji
  Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.
  Content, Content Marketing, Content Strategy, Metrics, Research Summaries, ROI, Sales
• The Secret to Account-Based Marketing SuccessJudy Wilks
  ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM ...
  Lead Generation, Lead Nurturing, Marketing Strategy, Sales
• What B2B Buyers Want: Sales Outreach and Content PreferencesAyaz Nanji
  B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from ...
  Content, Content Marketing, Customer Behavior, Research Summaries, Sales
• Social Selling: Three Reasons It's Good for Business and Four Steps to Get You StartedBrett Bernstein
  Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right.
  Sales, Social Business, Social Listening, Social Media, Social Networking
• The First 90 Days: Onboard Sales Reps for Success [Infographic]Laura Forer
  The first 90 days of a sales job is a crucial time to set up salespeople for success. See how to onboard your new sales hires and give them the ...
  Management, Sales
• How to Maximize Your Reach With Video SEOMarcus Sheridan
  If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. ...
  Content, Content Marketing, Sales, SEO, Videos
• B2B Demand Generation: Marketers' Favorite TacticsAyaz Nanji
  B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.
  B2B Marketing, Demand Generation, Marketing Strategy, Research Summaries, Sales
• The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]Laura Forer
  If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how ...
  Management, Marketing Challenges, Marketing Operations, Sales
• Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]Laura Forer
  "Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help ...
  AI, Management, Marketing Challenges, Marketing Strategy, Millennials, Sales
• ABM: Balancing Technology and a Human Touch to Maximize Sales SuccessDavid Ratcliff
  A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying ...
  B2B Marketing, Collaboration, Content, Lead Generation, Lead Nurturing, Sales, Sales and Advertising
• The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You WinLinda Emma
  If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's ...
  Content, Content Marketing, Sales
• How News Publishers Are Approaching Native Advertising: Creation and Sales TrendsAyaz Nanji
  Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media ...
  Advertising, Content, Native Advertising, Research Summaries, Sales
• Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing ThemMarkus Linder
  Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of ...
  B2B Marketing, Customer Acquisition, Customer Behavior, Lead Generation, Lead Quality, Personalization, Personas, Sales
• Five Ways to Position Your Organization for Sales and Marketing Success in 2018
  Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: ...
  Collaboration, Marketing Operations, Marketing Strategy, Sales
• The Benefits of E-Commerce for B2B FirmsAyaz Nanji
  Most B2B decision-makers expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.
  B2B Marketing, E-Commerce, Research Summaries, Sales
• The Right Content at Your Events Makes All the Difference [Infographic]Laura Forer
  An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing ...
  Conferences, Content, Content Strategy, Customer Relationships, Marketing Strategy, Sales, Tradeshows/Events
• Nine Ways to Crush Your Sales Goals in 2018 [Infographic]Laura Forer
  Pow! Bam! Knock those sales goals down next year! An infographic by the RAIN Group Center for Sales Training offers nine ways to be a sales hero in 2018.
  Career Management, Customer Relationships, Sales
• Six B2B Sales Tools to Help You Finish the Year StrongBonnie Halper
  With the year quickly coming to a close, many companies are looking to ramp up their sales efforts to hit or exceed their projected numbers for the year. These six ...
  Marketing Automation, Sales, Technology