Search Engine Marketing

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• Organic SEO or Pay-per-Click Advertising: Which Should You Choose?Scott Buresh
  When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search ...
  PPC Campaigns, Search Engine Marketing, SEO
• The State of Search Engine Marketing: Trends and PredictionsScott Buresh
  The search engine marketing industry is consistently evolving, sometimes at a pace that makes it hard to believe that search engine marketing services can stay on top of all the ...
  Google, Online Marketing, PPC Campaigns, Search Engine Marketing, Search Engines, SEO
• Stuck in Traffic? Search Mode vs. Pitch Mode in Web MarketingScott Brinker
  Traffic is good, but ultimately it's all about conversion.
  Lead Generation, PPC Campaigns, Search Engine Marketing, Web Analytics
• Creating Branded Keywords and Driving Their Search Demand Through BuzzJeremy Swiller
  If you're marketing in a highly competitive keyword space or providing products and services with little or no name recognition, you should consider creating branded keywords and driving their search ...
  Blogging, Keywords, PPC Campaigns, Press Releases, Search Engine Marketing, Targeting, Videos, Word-of-Mouth
• Bypassing the Search Engine: Using Direct Navigation to Your AdvantageMatt Bentley
  Marketers assume that "Googling" for information is an automatic response the instant a Web surfer opens a browser. And for many Internet users, the theory is true. But for a number ...
  Naming, PPC Campaigns, Search Engine Marketing
• The Art of Online Conversion: Four Steps From Interest to AcquisitionBrian Dempsey
  Customer Acquisition, Market Research, Online Marketing, Search Engine Marketing, Search Engines, Surveys, Targeting
• A Crash Course for Marketers on Google's New Trend ToolWil Reynolds
  Google, Keywords, Online Marketing, Search Engine Marketing
• The Art of Online Conversion: Four Steps From Interest to AcquisitionBrian Dempsey
  Make no mistake: Online, your success in converting interest into acquisition depends on your ability to connect with prospects precisely where they are in the buying process. B2B and B2C ...
  Customer Experience, Keywords, Search Engine Marketing, Search Engines, Web Copy, Website Design
• The Next Generation of Web AnalyticsXavier Casanova
  The Web analytics space is hot, customers are engaged, consultants busy, vendors optimistic. There's no question this is a healthy "industry." But intense competition among the top vendors has somewhat killed ...
  E-Commerce, Landing Pages, Search Engine Marketing, Web Analytics, Word-of-Mouth
• Special Report From MarketingProfs: Marketing to Hispanics (Part 2 of 2)Ignacio Hernandez Jr.
  Last week, we ended the first part of this two-part series with a discussion of the perceived entry barriers to marketing to Hispanics. Now, we take a brief look at ...
  Advertising, Hispanic Marketing, Permission Email Marketing, PPC Campaigns, Search Engine Marketing, SEO
• Marketing Challenge: When Not All Traffic Is GoodHank Stroll
  Not all site traffic is good. Like automobile traffic, sometimes traffic is just... congestion, and just gets in the way of those who you really want to come your way. How ...
  Keywords, Marketing Challenges, Newsletters, PPC Campaigns, Search Engine Marketing, Targeting, Websites
• B2B Marketing on Search Engines—A Largely Untapped ResourceScott Buresh
  Even those familiar with SEO have common misconceptions about its value in B2B marketing. Frequently, I encounter prospects who understand that achieving a high ranking on a search engine is ...
  B2B Marketing, E-Commerce, Search Engine Marketing, Search Engines, SEO
• Ten Ways Marketing Can Lower Cost per LeadJay Bower
  Management wants more leads, but you can't get an increase in your budget. To meet their demands, you have to lower your cost per lead. You have to either increase ...
  Copywriting, Direct Marketing, Lead Generation, Marketing Tips, Personalization, PPC Campaigns, Referrals, Search Engine Marketing, Targeting
• The Hidden Value in Search ListingsPaul Bruemmer
  With paid search, you pay only for click-throughs to your site. Such accountability is a marketer's delight, but that's only half the story. What about all the people who found ...
  Advertising, Branding, Search Engine Marketing, Web Analytics
• Five Ways to Determine Whether You Should Bring Search Marketing In-HouseHeather Lloyd-Martin
  Is it time for your company to jump on the in-house bandwagon? Managing a successful paid and organic SEO campaign takes a dedicated staff, a savvy SEO plan and the ...
  Copywriting, PPC Campaigns, Search Engine Marketing, SEO, Websites
• Does Search Engine Marketing Increase Profits for B2B Marketers? (Part 2 of 2)Paul Bruemmer
  In part one of this article, we talked about the uniqueness of B2B marketing and the dominant role of search engines in the B2B buying process. So it goes without ...
  B2B Marketing, Google, Hiring Outside Resources, ROI, Search Engine Marketing, Search Engines, SEO, Web Analytics, Websites
• Keywords: The Long and the Short of ItLisa Wehr
  In the search engine optimization and marketing industry, there's been a rule of thumb: Longer keyword phrases have better conversion rates. But that's not the whole truth: conversion rates peak ...
  Keywords, PPC Campaigns, ROI, Search Engine Marketing, SEO
• Will Corporate America Discover Organic SEO?Paul Bruemmer
  Your average business Web site has come a long way since its brochure days. Savvy businesspeople have learned a lot about Web site design and usability, especially the importance of ...
  Hiring Outside Resources, Search Engine Marketing, Search Engines, SEO, Web Copy, Websites
• How to Make Your Web Site a Lead-Generation MachineBob DeStefano
  Sure your Web site looks great, but are you turning enough Web visitors into leads that your sales force can target? Your answer can be the difference between a site ...
  Keywords, Lead Generation, Measurement, PPC Campaigns, Search Engine Marketing, SEO, Targeting, Websites
• Can You Afford Not to Optimize Your Site?Lisa Wehr
  Hiring Outside Resources, Keywords, Search Engine Marketing, Search Engines, SEO, Websites