Search Overtakes Social as Top Traffic Driver to WebsitesAyaz Nanji
Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic.
A Smarter Approach to Link-Building: Earn Links Instead of Building ThemSenko Duras
Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.
Measuring Marketing ROI on Google AdWords
Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising ...
The Right Way to Do SEO [Flowchart]Laura Forer
Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you ...
Why Your SEO and PPC Teams Must Work TogetherBill Sebald
Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together.
Keyword Selection: The Key to Earning High Search Ranking [Infographic]Barry Feldman
If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's ...
The Top Google Search Algorithm Updates of Last Year [Infographic]Laura Forer
Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about key changes and to make sure your ...
The 10 Biggest Winners and Losers on Google Search in 2017Ayaz Nanji
YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics.
Marketers' Top SEO Priorities for 2018Ayaz Nanji
Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch.
How to Take Over Google's Featured Snippets and Win Voice Search in 2018Melissa Garner
Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains ...
How to Perfect Your Retail 'Google My Business' Listing [Infographic]Laura Forer
The Google My Business tool is often your customer's first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your ...
Google Search Trends: How Online Shoppers Find Purchase Ideas and InspirationAyaz Nanji
Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google.
Optimizing for Voice Search and Voice Assistants: Four Search Tactics for 2018Michael Peggs
With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's ...
Your 2018 Technical SEO ChecklistAleh Barysevich
If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to ...
The Impact of 17 Factors on Google Search RankAyaz Nanji
Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), according to recent research from SEM Rush.
#SocialSkim: Meet Facebook 'Creator'; Google's Best Social Feature Yet: 8 Stories This WeekChristian Neri
Facebook courts video creators away from YouTube; Google's new social search feature; Facebook tests total VR experiences in News Feeds; social selling on LinkedIn; where social video's going in 2018; ...
, Influencer Marketing
, Search Engine Marketing
, Social Media
, Virtual Reality
Six Helpful Tips for Holiday Search Ad CampaignsFrances Donegan-Ryan
Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season.
Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?Ayaz Nanji
The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from ...
Rise of the PPC Machines: The Search Marketer's Role in the Age of AdWords AutomatonsZack Bedingfield
Are machines going to take over your job? Not quite yet, but search engine marketers need to stay on top of trends in PPC and AdWords automation if they want ...
SEO Periodic Table of Link Building and Acquisition [Infographic]Laura Forer
Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand "periodic table" to help marketers sort through the noise of link acquisition for search ...