Search Engine Marketing

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• Matching Search Strategies to Business Goals: Here's Some Help
  "The true test of pursuing either an SEO campaign or pay-per-click (PPC) advertising (or both)," writes Scott Buresh in a recent Pro article at MarketingProfs, "is knowing that it all ...
  Marketing Strategy, PPC Campaigns, Search Engine Marketing, SEO
• Bing's Search Share Up 7% in June
  Though Google continued to dominate search in June, accounting for 71.65% of all US searches conducted in the four weeks ended June 26, Bing's share of searches reached 9.85%, up ...
  Experian Hitwise Data, Google, Research Summaries, Search Engine Marketing, Search Engines
• Want to Get Your Web Video Seen? Do This.
  "It doesn't matter how great your video is," writes Larry Kim in a Pro article at MarketingProfs. "[I]f people don't know it exists, it doesn't have much business value." That ...
  Keywords, Marketing Tips, Search Engine Marketing, YouTube
• The Fallacy of Search Engine Marketing OnlyScott Buresh
  There has been much debate in the search community about whether it is proper or even hypocritical for a search engine marketing company to use other forms of advertising unrelated ...
  Online Marketing, Search Engine Marketing, Search Engines
• Tips for Comparing Your Site to Competitors: Do You Stand Out?
  In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?" Stumped? Well, one great way to determine how your site stacks up against the competition is ...
  Benchmarking, Marketing Tips, Search Engine Marketing
• Web Tools to Help You Stay a Winner
  With the Internet's speed and rate of growth, who has the time to keep up with everything on it, let alone analyze your website's link structure to see what sites ...
  Google, Keywords, Links, Search Engine Marketing
• Time to Beef Up
  You may be wondering about the evolution of SEO—and whether you'll get left behind as it grows in sophistication. Well, you're not alone. A recent interview with Nathan Thompson at the Inbound ...
  Search Engine Marketing, SEO, Testing
• Debunking Top PPC Myths
  A few years ago, John W. Ellis wrote the post, "If Paid Search Isn't Working, Then You're Doing Something Wrong" at the Search Engine Land blog. Recently, now at his ...
  Advertising, Marketing Smarter, PPC Campaigns, Search Engine Marketing
• Show 'em That SEO Sparkle!
  In an article at MarketingProfs, Dan Skeen writes that search-engine optimization provides several return-on-investment measures with a greater potential impact on a company's bottom line than many traditional tactics. However, ...
  Metrics, ROI, Search Engine Marketing, SEO
• A Rose by Any Other Name
  ...will go unnoticed by Google. That's what some search pundits are saying these days: To achieve smooth-and-easy SEO, you need to spell out who you are, plain and simple, for ...
  Keywords, Search Engine Marketing, Search Engines, SEO
• 'Dwell Rate' of Ad Engagement Impacts Conversion
  Marketing campaigns that actively engage consumers online for longer periods of time—by enticing them to "Dwell"—are more likely to generate high conversion rates and are three times more effective at ...
  Advertising, Customer Engagement, Research Summaries, Search Engine Marketing
• Are We There Yet?
  "We are often asked how long it will take before an optimized website will start showing up in the search-engine results," writes Lauren Hobson at Five Sparrows, "but of course ...
  Keywords, Links, Search Engine Marketing, Search Engines
• Pageviews Down, Viewers Up!
  "A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
  Landing Pages, Search Engine Marketing, Website Design
• Around Here, Everybody's a Player
  It's no secret that link-building can help boost your bottom line and make your SEO efforts a whole lot easier. So, here's a thought: To help improve your site's organic visibility, ...
  Collaboration, Customer Engagement, Links, Search Engine Marketing, Social Media
• Mastering SEO in a Digital World
  In a recent post at the Online Marketing Blog, Lee Odden explains how a better understanding of search-engine optimization can help PR and communications professionals boost their results in a ...
  Public Relations, Search Engine Marketing, Search Engines, Social Media
• I Won't Burn This Log!
  Still wondering how people are really using your website? The answer may be closer than you think, reports Jared Spool in a post at the User Interface Engineering blog. Though ...
  Keywords, Search Engine Marketing, Web Analytics
• That's One Small Step for Analytics
  Do you find the thought of seeking useful information from your analytics package an astronomically daunting one? If so, you're not alone. In a recent post at the Online Marketing ...
  Search Engine Marketing, Small Business, Web Analytics
• Marketers: Shifting to Digital; Email, Search Perform Best
  Most marketing executives cite email or search marketing as their company's top-performing advertising channel in 2009—39.4% and 23.6%, respectively—and over nine in ten (93.6%) say they plan to increase their ...
  Channel Marketing, Email Marketing, Research Summaries, Search Engine Marketing
• Beat 'em to the Finish Line!
  In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no ...
  Search Engine Marketing, Website Design, Websites
• Careful How You Land That Thing
  When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...
  Landing Pages, Search Engine Marketing, Website Design