Search Engine Marketing

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• Four Ways to Boost SEO Results With Social Media
  SEO experts have spent the last decade preaching a gospel of optimized page-level elements and inbound links. "Those things are still important today," Jonathan Lawoyin writes in an article at ...
  Marketing Tips, Search Engine Marketing, SEO, Social Media
• How Identifying Negative Keywords Can Lower Costs and Boost Results
  "Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases ...
  Keywords, Marketing Tips, Search Engine Marketing
• An Easy Way to Generate In-House Copy From Non-Writers
  A successful search strategy relies on strong content marketing—and that means recruiting your company's experts to write articles, blog posts and white papers."For some of us writerly types, content comes ...
  Collaboration, Content, Creativity, Search Engine Marketing
• Five Tips for Writing Content That Keeps Pace With B2B Searches
  "In B2B marketing, slow and steady tortoise-like activity may achieve results in social media, but a business marketer must be quick to respond to trends and market fluctuations resulting from ...
  B2B Marketing, Content, Marketing Tips, Search Engine Marketing, Writing
• Three Reasons an SEO Should Learn Programming Languages
  In a post at Conversation Marketing, Ian Lurie argues that every SEO should learn at least two programming languages. And if you think you already meet that standard, consider this: ...
  Collaboration, Marketing Smarter, Search Engine Marketing
• How to Present Analytics to Your Leadership Team
  "Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs," writes Zack Pike in an article at MarketingProfs, "the list of metrics used to measure the ...
  Management, Metrics, Search Engine Marketing, Web Analytics
• How to Make Google's Panda Update Work for You
  With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and ...
  Google, Search Engine Marketing, SEO, Website Design
• The Convergence of Search and Social MediaJonathan Lawoyin
  The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.
  Digital Marketing, Keywords, Search Engine Marketing, Search Engines, Social Media, Social Networking
• Two Key Rules for B2B SEO
  "White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article ...
  B2B Marketing, Keywords, Search Engine Marketing, SEO
• Bridge the Website Analytics Gap With Dynamic Telephone Number InsertionScott Buresh
  With any lead-based online marketing campaign, it's important to track the sources of your leads. Learn how a new technology, Dynamic Telephone Number Insertion (DTNI), can track website leads based ...
  Online Marketing, Sales, Search Engine Marketing, Web Analytics
• How to Build an Effective Negative Keyword List to Increase ROIJill Solomon
  Using negative keywords in your paid-search campaign can help you reach ideal prospects, reduce cost per click (CPC), and increase return on investment (ROI). Learn how to select negative keywords ...
  Keywords, Marketing Smarter, PPC Campaigns, ROI, Search Engine Marketing
• How to Search-Optimize Your Press Release
  Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press ...
  Keywords, Press Releases, Search Engine Marketing, SEO
• SEO and Comment Spam: A Cautionary Tale
  If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
  Blog Comments, Brand Equity, Search Engine Marketing, Social Media
• Tips for a Smart Mobile Search Strategy
  In a recent Search Agents post, Mary Hayes reports that Forrester Research forecasts "marketing spend on mobile display ads and search will surpass $1 billion in 2011." She advises marketers ...
  Mobile Marketing, Search Engine Marketing, Writing
• SERPs: The Benefits of Being No. 1
  The benefits of ranking on the first search-engine results page (SERP) are more valuable than ever: 60% of clicks are generated by the top three SERP results, while the average ...
  Research Summaries, Search Engine Marketing, Search Engines
• The Five Rs of Search Engine Marketing
  In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify ...
  Content, Marketing Tips, Search Engine Marketing, Search Engines
• Why You Should Nix 'Black Hat' Optimization
  The New York Times recently noticed something odd when performing Google searches on terms as diverse as bedding, skinny jeans, area rugs and grommet-top curtains. "You could imagine a dozen ...
  Links, Search Engine Marketing, SEO
• Three Ways to Solve Duplicate Content Issues at Your Website
  Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at ...
  Marketing Tips, Search Engine Marketing, Web Content, Websites
• Small Business Marketing: Social, Search Fastest-Growing Channels
  Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, ...
  Digital Marketing, Research Summaries, Search Engine Marketing, Small Business, Social Media
• Three Ways to Boost Blog Comments and Your SEO Program
  You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
  Blog Comments, Community, Search Engine Marketing, SEO