Search Engine Marketing

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• The Importance of Quality Content to Search Optimization
  "Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent ...
  Content, Content Marketing, Search Engine Marketing, SEO
• Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]David Oates
  Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
  Brand Equity, Branding, Collaboration, Community, Marketing Smarter, Promotions, Search Engine Marketing
• Four Vital Areas for On-Page SEO
  On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of ...
  Content, Keywords, Search Engine Marketing, SEO, Writing
• Have You Studied the Periodic Table of SEO Ranking Factors?
  "Search engine optimization ... seems likes alchemy to the uninitiated. But there's a science to it. Search engines reward pages with the right combination of ranking factors." So begins the succinct ...
  Search Engine Marketing, SEO, Web Copy
• Why Spelling Matters for SEO
  "Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they ...
  Search Engine Marketing, SEO, Web Content, Websites
• 10 Ways to Own Page One of the Google Search ResultsNathan Hanks
  With the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out ...
  Google, Search Engine Marketing, Search Engines, Social Media, Websites
• Take Your Online Presence Global: Five Foreign-Language Online Marketing TipsChristian Arno
  With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global ...
  Digital Marketing, International Marketing, Local Marketing, Search Engine Marketing, Social Media, Web Analytics
• Four Steps to Building the B2B Website of Your Dreams
  What does it take to construct a B2B website that grabs users' attention and shows them—right from the start—that it's the right place to be? According to Kate Headon Waddell, ...
  B2B Marketing, Metrics, Search Engine Marketing, SEO, Website Design
• What Social Media Can't Do for International MarketingLiz Elting
  Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.
  International Marketing, Marketing Strategy, Search Engine Marketing, Social Media
• How to Evolve With the New Rules of SEO
  "Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business ...
  Content, Keywords, Links, Search Engine Marketing, SEO, Social Media, Web Analytics
• Five Ways to Optimize Your Blog
  If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. ...
  Blogging, Keywords, Marketing Tips, Search Engine Marketing, SEO
• How to Increase Web Traffic via Organic SearchAshley Cotter-Cairns
  Want to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.
  Content, Google, Keywords, Links, Search Engine Marketing, SEO
• Optimize for Bing: Four Key Tips
  Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And ...
  Content, Marketing Tips, Search Engine Marketing, Search Engines, SEO
• Behavioral Mindsets Influence Search Patterns
  When searching for information on the Internet, people tend to exhibit one of three distinct behavioral search patterns, according to new research by About.com, which explores the various mindsets that ...
  Customer Behavior, Research Summaries, Search Engine Marketing
• Three SEO Tips for Franchises
  "In the United States, the franchise industry accounts for almost 40% of all retail sales," writes Dedric Polite at the HubSpot blog. "Unfortunately, many franchise companies with large networks of ...
  Keywords, Search Engine Marketing, SEO
• The Five Rules of Great Radio: Rule 4 (a) [Video]Brent Walker
  You're driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the same color. That, actually, is much like a drive through ...
  Content, Local Marketing, Mobile Marketing, Search Engine Marketing
• Local Business Search: Mobile Surges 34%
  Mobile local search is growing at unprecedented levels: 77.1 million mobile subscribers accessed local content* via mobile devices in January 2011, up 34% from the 57.6 million who did so ...
  Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing
• Search and Email Still Rule the Web, but Social Networking Rising
  Since 2002, search and email have been the most popular online activities in the US and remain so today, according to a new report by Pew Research.
  Email Marketing, Research Summaries, Search Engine Marketing, Social Networking
• Nine Questions to Ask When Hiring an SEO Expert
  If you're not an SEO expert, you might wonder what to ask when hiring SEO staff or consultants. How do you tell the difference between someone who knows exactly what ...
  Hiring Outside Resources, Management, Search Engine Marketing, SEO
• Four Ways to Make Branded Content Shareable
  A strong search strategy needs content that people want to share with their friends, family and colleagues. But every business faces a serious hurdle: "Branded content is tricky because it's ...
  Content, Marketing Tips, Search Engine Marketing, Writing