Three Keyword Pitfalls Sure to Kill Your SEO Efforts
"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes ...
How to Discover an SEO Cheater in Your Midst
When you're thrilled with the results your SEO program generates, you might not ask many questions about how it's done—and let potentially problematic practices go undetected until it's too late. ...
What B2B Marketers Can Learn From Breaking News
Search engines such as Bing and Google tend to change the way they render SERPs (search engine results pages) in reaction to breaking news, favoring placed results (e.g., news, videos, ...
Three Tips for Preserving Your Online Anchor Identity
In the push to optimize your Web presence for local search, it's important to avoid techniques that tamper with your anchor identity—the name, address, and phone number contained in your ...
Four Tips for Social Media SEO
You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks?
"B2B marketers should be looking to expand the reach of their ...
Are You Ready for 2015? Four Marketing Trends You Must Acknowledge [Slide Show]Christian Gulliksen
The digital revolution transformed how marketers interact with customers. But the transformation isn't over yet—and you've got to be ready for what comes next. Here are four trends any successful ...
Five Must-Do's to Get the Most Out of Local SearchJon Schepke
Local search is a rapidly growing trend and an essential marketing task for businesses that want to increase sales. Are you reaping the most benefits from local search? Learn five ...
Key Steps in the Quest for Quality Links
"What search engines are forcing us to do—especially post-Google Panda—is to win quality links," writes Ken McGaffin in an article at MarketingProfs. "And quality links are hard to get."
Hard—but not ...
The Case for Hiring an SEO Agency
Should you conduct search engine optimization in-house, or should you hire an outside agency to do the heavy lifting? It's a question you've probably asked your team before—and each solution ...
Four Keyword Research Mistakes to Avoid at All CostsLior Levin
If you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.
Three Ways to Optimize Your Online Content Program
"In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
Three Ways to Make Your Content Search-Friendly
In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king.
"I can't say that I'm a fan of using this relatively grating ...
Four Ways to Own the First SERP
"When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
Three Ways to Enhance SEO With Twitter
"While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog.
And Twitter ...
Four Questions to Ask About an SEO Agency
Adam Singer has heard his share of unimpressive SEO agency pitches over the years. "When reviewing their plans I'm frequently amused by just how ignorant many are to a truly ...
Tech Paid-Search Spending Exceeds Forecast
Paid-search spending among high-tech and consumer-electronics advertisers grew 28% in the fourth quarter of 2011 over the same quarter a year earlier, and up 7% over strong spending in 3Q11, ...
Why Search Marketers Are Grabbing the Long Tail
Many marketers approach SEO by targeting the keywords in their industries with the largest monthly search volumes, but they often neglect the "long-tail" or low volume keywords, which when combined ...
Facebook Top Search Term and Top Website of 2011
Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for ...
How One Company Fought a High-Ranking 'Scam' Search Result
Writing at the Daily SEO blog, Brian Patterson highlights a problem many companies are starting to encounter: "As you began to type our client's brand name into Google Search, Google ...
What Every New Business Should Know About Google's Ranking of NamesAnn Smarty
Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates ...