Search Engine Marketing

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• Go With the Global Flow
  A local search strategy should include more than just a presence at Google, Yahoo and Bing, says Jay Berkowitz in an interview at the New Times blog. Search marketers should also ...
  Local Marketing, Search Engine Marketing, Social Media
• B2B Search Is From Mars
  …and branding is from Venus. Right? That's what quite a few B2B marketers still believe, says Ben Hanna in a post at Business.com's B2B Online Marketing blog. "Many diehard pros ...
  B2B Marketing, Branding, Sales, Search Engine Marketing
• We Want More of That Pie!
  When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up ...
  Collaboration, Direct Marketing, Search Engine Marketing
• Good, Good, Good, Good Vibrations
  Dudes: Are you ready to give off some fresh new surfer vibes? Search engines are constantly looking for new signals they can use to improve the quality of the results ...
  Search Engine Marketing, Search Engines, Web Analytics
• Five Risks to Take in '10
  In a recent Search Engine Land article, Andrew Goodman predicts that the biggest risk in 2010-2011 for search marketers may lie in working with outdated assumptions about the size and ...
  Facebook, Google, Search Engine Marketing, Targeting
• You Can Climb This Pyramid
  Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises ...
  Keywords, Search Engine Marketing, Web Content, Website Design
• All in Good (SEO) Time
  "They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in ...
  Marketing Tips, Search Engine Marketing, Search Engines
• You Were Right Here All the Time?
  We recently encouraged businesses to expand their local search horizons and add more local flavor to their national search campaigns. Now, in a post at the Content Rich blog, Jon Wuebben ...
  Links, Local Marketing, Search Engine Marketing
• Cheers to a New Year of SEO
  What do bartenders and websites have in common? Both need to be optimized to succeed. So says Jill Whalen in an amusing article at Search Engine Land. She demonstrates how the rules ...
  Keywords, Search Engine Marketing, Website Design
• It's All in How You Say It
  Your own keyword analytics data is the most valuable marketing asset of your company, says WordStream’s Larry Kim in an article at MarketingProfs. The data contained in the keyword report ...
  Google, Keywords, Search Engine Marketing, Web Analytics
• High-Tech Paid-Search Spend Up 17% in 4Q09
  Paid-search spending worldwide by US-based high-tech and consumer-electronics advertisers grew 16.6% in the fourth quarter of 2009 over third-quarter levels, after having grown 7.7% in the third quarter, according to ...
  Advertising, Consumer Electronics, High-Tech Marketing, PPC Campaigns, Research Summaries, Search Engine Marketing
• Hop Aboard the Search Express
  As Max Starkov writes in an article at Hotel Interactive, the hotel industry is the perfect candidate for managing customer relations via mobile devices. "Using the mobile space to provide ...
  Advertising, Customer Service, Search Engine Marketing, Smartphones
• Dial M for Mobile Search
  According to research from SEMPO, more than 64 million US wireless subscribers surfed the mobile Internet in May 2009—almost twice as many as in the previous year. That accounts for ...
  Creativity, Mobile Marketing, Search Engine Marketing
• Picture Yourself at the Top
  Major search engines now have their own image-search functions that provide image-search listings in regular Web-search results, writes Pandia Search Engine News in a recent article. And although searchers may ...
  Keywords, Search Engine Marketing, Search Engines
• Online Remarketing Most Underutilized
  Among online marketing tactics available to Web marketers, remarketing––bringing back users that abandon a website––is the most underutilized, according to a survey conducted by SEMPO and Advertise.com.
  Online Marketing, Research, Search Engine Marketing, Targeting
• Add Some Local Flavor
  When McDonald's launched its specialty coffees earlier this year, its banner ads inviting consumers to "McCafé Your Day" were all over the Web. Great branding, but does such online advertising send ...
  Keywords, Local Marketing, PPC Campaigns, Search Engine Marketing
• Short, Sweet and Digging for Gold
  The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Testing
• SEO Will Cure That SOS
  Business owner Fran Murdy presented all the symptoms of full-blown Search Overload Syndrome (SOS), Microsoft's term coined in its recent commercials for Bing, when he fessed up in a forum discussion not ...
  Keywords, Measurement, PPC Campaigns, Search Engine Marketing, SEO
• Pre-Thanksgiving Black Friday Traffic Up 87%
  Online traffic to a custom category of Black Friday advertising websites increased 87% for the week ended November 21, 2009, according to Experian Hitwise. Overall, visits to Black Friday websites ...
  E-Commerce, Research, Research Summaries, Search Engine Marketing, Websites
• Don't Forget Those News Guys
  Last month, we offered a bunch of options for optimizing your local search advertising. Well, here's a way to extend your local search marketing options even further: through your good-old ...
  Creativity, Local Marketing, Search Engine Marketing, Thought Leadership