The Biggest Leakage in a SaaS Marketing Funnel and How to Fix ItEd King
SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how.
How to Prevent Churn and Retain Customers of Online ServicesChris Cheney
Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the ...
Seven Ways Newsletter Marketing Still Works for Professional Services ProvidersSteve Klinghoffer
Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional ...
Three Ways Services Firms and Marketing Agencies Can Counteract Revenue LossKae Kronthaler-Williams
Lost revenue among professional services firms (including marketing agencies) averages 5%. Most factors contributing to it are often preventable. Here's a look at three ways to prevent revenue loss.
How to Write and Respond to RFPs: Some Best-PracticesRichard Simms
Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for ...
How a Growing Franchise Builds Its Brand Through Local MarketingSanket Patel
National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has been doing ...
Seven Tips to Optimally Organize Your Pricing Page for ConversionsDimitar Stojanov
You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion.
, Landing Pages
, Product Marketing
, Retail Marketing
, Services Marketing
, Website Design
How to Write Killer Services Descriptions: Five Mistakes and Their FixesGillian Vallee
How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
How Klout Can Guide Your Online Marketing StrategyNicholas A. Kosar
If you are a services professional of any kind, or you market for a services firm, here are five steps to take to improve you influence and the ROI of ...
Content Marketing Strategies: Tear Down Geographic Barriers to SalesSylvia Montgomery
In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new ...
How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3)Nicholas A. Kosar
In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.
Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)Nicholas A. Kosar
Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.
The New Normal in Professional Services Marketing (Article 1 of 3)Nicholas A. Kosar
Professional services marketing is not normally known for early adoption of cutting-edge techniques, likely because its role tends to revolve around reducing risk for clients. But the world has changed, ...
How to Create Your Hourly Rate for Digital Marketing ServicesRob Eleveld
The good news is that you don't need an MBA and you needn't have taken an accounting class to figure out the basics of your cost structure and an associated ...
Why You Should Make Follow-Up a Priority: Six Questions and Five TipsRebecca Wilson
What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but ...
Reducing Your Rates: How Low Should You Go?Kate Toon
You send a great proposal, but now the client says your costs are too high. Should you reduce your rates to win the job, or should you stick to your ...
Content Plays Critical Role Throughout Tech-Buying CycleLenna Garibian
When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG.
, Content Marketing
, Mobile Marketing
, Research Summaries
, Services Marketing
, Social Networking
, White Papers
The Two Paths to Trust in Marketing Professional ServicesLee W. Frederiksen PhD, Sean T. McVey, et al.
The most fundamental tenet of professional services marketing is trust. How can you expect potential clients to retain you if they don't trust you? You can't. Until recently, only one ...
B2B Marketers Moving Toward Online Content Strategies
B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events ...
Five Ways to Search-Optimize Your Images
Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a ...