User-Generated Content

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• Email and Facebook Dominate Sharing of Online Content
  Email is still a key component of digital marketing: 49% of consumers share content online at least once a week, with most of it shared via email (86%) and Facebook ...
  Digital Marketing, Email Marketing, Facebook, Research Summaries, User-Generated Content
• Forrester: Social Media Content Creation Waning
  Consumers continue to join and engage with social networking sites, but the percentages of those who contribute new and fresh content to a broad array of social media fell or ...
  Customer Behavior, Research Summaries, Social Networking, User-Generated Content
• Eight Tools to Help You Manage Social Media Content OverloadClay McDaniel
  Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? ...
  Community, Marketing Tips, New Media, Social Media, User-Generated Content
• Open-Source Social Publishing Opens Doors for MarketersLynne Capozzi
  Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant ...
  Collaboration, Community, Customer Engagement, Customer Relationships, Landing Pages, Marketing Strategy, Social Media, User-Generated Content
• Active Twitter Users Most Influential Online Consumers
  What happens on Twitter doesn't just stay there: Active Twitter users—those who use Twitter on a daily basis—are three times more likely than other online consumers to produce a wide ...
  Customer Engagement, Research Summaries, Twitter, User-Generated Content
• Effective Customer Listening Requires More Than KeywordsAlex Lustberg
  Is it your job to listen to and analyze social-media messages and direct customer feedback about your product, brand, or service? Effective listening and insights analysis allow you to ...
  Keywords, Marketing Smarter, Social Media, User-Generated Content
• The Promises and Pitfalls of Translating Marketing ContentSwamy Viswanathan
  When you're marketing to global audiences, your messages must be accurate, concise, and targeted to establish consumer trust and brand loyalty. Satisfied customers often result in repeat purchases and increased ...
  Brand Loyalty, Customer Relationships, International Marketing, Keywords, Marketing Tips, ROI, Targeting, User-Generated Content, Websites
• Cut the Loner Act
  Big insight: Content creation, pumped exclusively and relentlessly out by You, Inc., isn't the only way to leverage the power of social media. These days, you don't have to go ...
  Community, Social Media, User-Generated Content
• The Cause That Refreshes
  More companies seem to be realizing these days that they can use their power in the marketplace to aim for goals bigger than just bottom-line-related ones. That may be because more consumers, ...
  Customer Engagement, Social Media, User-Generated Content
• Making UGC a Picnic
  What's a Picnic (apart from the classic family activity involving a checkered tablecloth and a ton of ants)? A Picnic is a formidably large candy bar proffered by Cadbury, stuffed ...
  Brand Awareness, Social Media, User-Generated Content
• Advertising Is the Price You Pay for Not Being CreativeJohn Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by ...
  Advertising, Branding, Economic Crisis, Google, Marketing Smarter, Search Engines, Social Networking, User-Generated Content
• Woofer, the Anti-Twitter, Launched
  This dog can't hunt, but it sure can woof: Woofer, which calls itself an "homage to Twitter," is a new "macroblogging" site that requires each post be a minimum of ...
  Blogging, Social Media, Twitter, User-Generated Content, Websites
• Case Study: How a User-Focused Website Boosted Sales at Jelly BellyKimberly Smith
  How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)
• Gimme Shelter! Quick!
  The iPhone and iPod touch positively swept the Engadget Awards, winning Gadget of the Year, Smartphone of the Year, Handheld of the Year, Portable Media Device of the ...
  Brand Awareness, Customer Engagement, Interactive Marketing, New Media, Smartphones, Social Media, User-Generated Content
• Top 10 for Online Marketing Success in 2009Aaron Kahlow
  Do you know what will ensure your web site's success in 2009? Here's the top 10 ideas for online marketing success this coming year... and beyond.
  Economic Crisis, Online Marketing, Social Networking, User-Generated Content