User-Generated Content

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• Five Ways You Can Use User-Generated Content to Boost Your E-commerce Brand
  It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing ...
  Content, E-Commerce, Instagram, Social Media, User-Generated Content
• How to Perfect Your Retail 'Google My Business' Listing [Infographic]Laura Forer
  The Google My Business tool is often your customer's first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your ...
  B2C, Customer Experience, Google, Retail Marketing, Search Engine Marketing, User-Generated Content
• Seven Savvy Tips for the Most Viral Types of Instagram ContentJonathan Chan
  Those who consistently score likes, comments, and engagement with their Instagram posts aren't doing so by accident. By understanding the ins and outs of Instagram's most popular types of posts, ...
  Content, Content Marketing, Instagram, Social Media, User-Generated Content, Videos
• Six Reasons to Hire Your Audience: The Benefits of UGCPawan Deshpande
  If used properly, user-generated content can be a huge asset for content marketers. UGC can save you time and money, and boost your credibility. Here are six UGC benefits—and ways ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Marketing Strategy, SEO, Social Media, User-Generated Content
• How to Avoid Disappointing Your Social Media Followers and Keep Them Happy and LoyalAnnaliese Henwood
  A loyal base of followers is key to your marketing—to bring in steady website traffic and ensure positive word-of-mouth that helps your business gain traction. To avoid ruining your relationship ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Customer Service, Sales, Social Media, User-Generated Content
• 10 Benefits of a Loyalty Rewards Program [Infographic]Laura Forer
  Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips ...
  B2C, Customer Acquisition, Customer Loyalty, Customer Relationships, Pricing, Promotions, User-Generated Content
• Five Habits of Highly Effective CGC MarketersKristen Strauss
  At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the ...
  B2C, Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Retail Marketing, Testimonials, User-Generated Content
• Eight Steps for Running an Awesome UGC Marketing CampaignKevin Joyce
  User-generated content is here to stay. And as the marketing landscape begins to shift to a more user- and UGC-centric direction, what steps can you take to capitalize on this ...
  Content, Content Marketing, Influencer Marketing, Social Media, User-Generated Content
• How to Boost Your Content Marketing With Social Proof: Customer Reviews
  By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can ...
  Content, Customer Relationships, Customer Satisfaction, Testimonials, User-Generated Content, Word-of-Mouth
• Four Steps to Influencing Customers With a Smart UGC CampaignLesley Vos
  People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness ...
  Content, Content Marketing, Promotions, Social Media, Testimonials, User-Generated Content
• How to Use Online Communities for a Marketing Strategy Driven by Customer DataSteven Hamrick
  Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various ...
  B2C, Community, Customer Insight, Data, Market Research, Marketing Strategy, Retail Marketing, Social Analytics, User-Generated Content
• Four Ways Businesses Should Use Customer Reviews [Infographic]
  With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be ...
  B2C, Customer Behavior, Customer Evangelists, Customer Insight, SEO, User-Generated Content, Word-of-Mouth
• Three Ways UGC Influences Sales: The Case of Real-Customer PhotosJuliet Carnoy
  When you scale your content creation efforts with user-generated content, and use real customer photos alongside branded content in your marketing, you'll gain credibility and authenticity for your brand and ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Behavior, Customer Relationships, E-Commerce, User-Generated Content, Web Content
• 2016's Great Big Social Media Fails and Lessons LearnedMelissa Drozdowski
  The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. ...
  AI, Content, Marketing Strategy, Public Relations, Social Media, User-Generated Content
• The Yelp Effect: How to Deal With Negative ReviewsLee Evans
  All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. ...
  B2C, Content, Customer Acquisition, Customer Relationships, Customer Satisfaction, Customer Service, Retail Marketing, User-Generated Content, Word-of-Mouth
• How Retailers Can Improve E-Commerce Conversions During the Holiday Season [Infographic]Vahe Habeshian
  The holiday season is here, and so is the busiest time of year for retailers. Which means it's also the time to maximize e-commerce conversions and sales during the yearend ...
  B2C, Customer Loyalty, E-Commerce, Mobile Marketing, Retail Marketing, Search Engines, User-Generated Content, Websites, Word-of-Mouth
• How to Dress Up Your Product With Naked MarketingAdrienne Weissman
  Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad ...
  Content, Customer Acquisition, Customer Engagement, Customer Relationships, Marketing Strategy, Testimonials, User-Generated Content
• The Selfie Strategy: Build Brand Loyalty Like a KardashianJeff Soriano
  By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.
  Brand Loyalty, Content, Content Marketing, Customer Engagement, Customer Loyalty, Customer Relationships, Social Media, User-Generated Content
• Build Social Relationships With Influencer Marketing [Infographic]Verónica Jarski
  Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's what you need to know.
  Brand Ambassadors, Customer Acquisition, Customer Relationships, Digital Marketing, Influencer Marketing, Social Media, Social Networking, User-Generated Content, Word-of-Mouth
• How to Discover Engaging Content to Share on Social MediaJessica Davis
  Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways ...
  Blogging, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Newsletters, Social Media, Twitter, User-Generated Content, Web Content