User-Generated Content

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• Best-Practices for Developing a B2B Online Review ProgramVinay Bhagat
  Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions.
  B2B Marketing, Content, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Generation, LinkedIn, Sales, Social Media, Technology, Testimonials, User-Generated Content, Word-of-Mouth
• B2B and UGC and Three Success StoriesDan Kimball
  UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Advisory Programs, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Theory, Lead Generation, Product Marketing, Sales, Technology, User-Generated Content, Web Content
• Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015Bob Murphy
  The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions ...
  Career Management, Chief Marketing Officer, Content, Data, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Technology, User-Generated Content
• #SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!Angela Natividad
  Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a ...
  Advertising, B2B Marketing, B2C, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Twitter, User-Generated Content, Video Blogs, Videos, YouTube
• Selfies for SMBs' Marketing Strategies (Not Just for Teens and Celebrities)Noelle Federico
  With the right planning and strategy, a selfie business campaign can be a great way to engage and connect both current and potential users and customers with your brand and ...
  Customer Engagement, Customer Relationships, Promotions, Small Business, SMBs, Social Media, User-Generated Content
• How to Make a Negative Review a Positive ExperienceHolly Cordner
  Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation ...
  Blog Comments, Customer Behavior, Customer Communications, Customer Relationships, Customer Satisfaction, E-Commerce, Public Relations, Retail Marketing, Testimonials, User-Generated Content
• Six Tactics for Successfully Marketing to MillennialsDave Hawley
  Developing a Millennials-focused marketing strategy is a must: They are, after all, the largest generation by number and they already have enormous purchasing power. They also have unique generational characteristics ...
  Advertising, Data, Demographics, Marketing Communications, Marketing Strategy, Millennials, Social Media, User-Generated Content
• #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...Angela Natividad
  See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Mobile Marketing, Nonprofits, Online Marketing, Public Relations, Sales, Social Media, Social Networking, SocialSkim, Television, Twitter, User-Generated Content, Videos
• What the ALS Ice Bucket Challenge Can Teach Us About Content MarketingLauren Covello
  The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) ...
  Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Promotions, Social Media, User-Generated Content, Word-of-Mouth, YouTube
• Five Ways Marketers Can Benefit From Online ReviewsJan Vels Jensen
  Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like higher ROI) to the qualitative (like building trust). Here ...
  Customer Engagement, Customer Relationships, Customer Satisfaction, Retail Marketing, Testimonials, User-Generated Content, Websites
• In the Content Marketing Kingdom, Third-Party Experts RulePhilip Paranicas
  The implied endorsement of third-party experts holds much more weight than anything a company can say about itself. Learn where to find those experts, how to woo them, and how ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Public Relations, Social Media, Testimonials, Thought Leadership, User-Generated Content
• Are Case Studies and Product Reviews Still Viable?Sue Duris
  Today's buyers expect vendors to earn their trust, and they no longer take vendor-generated content at face value. So, are case studies and product reviews relevant anymore?
  B2B Marketing, Blogging, Case Studies, Content, Content Marketing, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Tips, Product Marketing, Testimonials, User-Generated Content, Writing
• How a Local Business Can Do Better Online in Five Easy StepsAlesia Krush
  Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every ...
  B2C, Content, Google+, Local Marketing, Retail Marketing, Search Engine Marketing, Search Engines, Social Media, User-Generated Content, Websites
• Five Ways to Ensure Customer Participation With Mobile StorybuildingJoe Gillespie
  Whether in the form of a book, a movie, or a marketing campaign, great storytelling will always resonate with audiences. As consumers become increasingly mobile and social, however, they want ...
  Content, Customer Behavior, Marketing Strategy, Mobile Marketing, Social Media, User-Generated Content
• Mobile Minute: How Instagram Can Make Ads WorkDiego Larrea-Puemape
  It's a natural step for Instagram to introduce profitable native advertising. And even as it introduces ads, Instagram is making assurances that you can control what you see. What else ...
  Advertising, Instagram, Social Media, Social Networking, User-Generated Content
• #SocialSkim: Social Media This Week, Including Facebook and Twitter Playing NiceAngela Natividad
  Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Web Analytics
• How to Manage Your Digital Content Assets and Increase Their ValueJane Zupan
  Rather than just throwing money at content creation, taking a "quality over quantity" approach can reap greater rewards. Here's how a "less is more" approach to content can create the ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO, Social Media, User-Generated Content, Web Content
• Three Ways to Use Pinterest and Instagram to Build Stronger Consumer RelationshipsApu Gupta
  Social media conversations are shifting from text to pictures, making images the new language of fan engagement. How can you harness this engagement to build stronger relationships with fans? Here ...
  Content, Content Marketing, Customer Engagement, Customer Relationships, Engagement, Instagram, Pinterest, Social Media, Social Networking, User-Generated Content
• #SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and TeensAngela Natividad
  Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, ...
  Advertising, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Videos, Vine
• Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Copywriting, Creativity, Customer Retention, Facebook, Instagram, Social Media, Twitter, User-Generated Content, Websites