User-Generated Content

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• How to Integrate Ratings and Reviews Into Your Social Marketing ProgramsShoma Sarkar
  Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.
  Advertising, B2C, Customer Engagement, Marketing Strategy, Product Marketing, Retail Marketing, Sales and Advertising, Social Media, Social Networking, Testimonials, User-Generated Content
• Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social NetworksLenna Garibian
  Although online channels such as ratings and reviews, search results, and email promotions influence online shoppers' purchases most, traditional paper catalogs also hold sway, according to a survey from Baynote ...
  Customer Behavior, E-Commerce, Google, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Social Media, Twitter, User-Generated Content
• How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
  As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
  B2B Marketing, Brand Positioning, Branding, Community, Content, Content Marketing, Digital Theory, Facebook, Google+, Inbound Marketing, Integrated Marketing, Lead Generation, Location-Based Marketing, Marketing Strategy, New Media, Pinterest, Positioning, Social Business, Tradeshows/Events, Twitter
• Video: Why and How You'll Be Using It in 2013Melody King
  Online videos, which users love, have become useful marketing tools—for SEO, social media programs, and mobile and e-commerce. Here's how video will continue to make inroads in 2013.
  Digital Marketing, E-Commerce, Mobile Marketing, Search Engine Marketing, SEO, User-Generated Content, Videos
• Hershey's Hogs Social Media Buzz, but Ferrero Rocher Garners LoveLenna Garibian
  Can a piece of golden foil-wrapped chocolate be perfect? It can in the social media world, where the Valentine's Day treat Ferrero Rocher topped the Passion Intensity Index, generating the ...
  Customer Behavior, Research Summaries, Social Media, Twitter, User-Generated Content
• Legal Threat Levels for Online Content-Sharing [Infographic]Verónica Jarski
  As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic ...
  Blogging, Blogging Policy, Content, Marketing Challenges, Marketing Tips, Reputation Management, Social Media, Twitter, User-Generated Content, Writing
• The Hottest Brands on Twitter in 2012Lenna Garibian
  From smartphone makers embroiled in copyright battles to stores offering Black-Friday bargains, from investment banks at the center of public scandals to popular Super-Bowl commercials, some brands generated more Twitter ...
  Brand Management, Customer Behavior, Research Summaries, Social Media, Twitter, User-Generated Content
• Holiday Travelers Trust Online Travel ReviewsLenna Garibian
  Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews into their travel plans in 2012, according to a new ...
  Blogging, Customer Behavior, Research Summaries, Social Networking, User-Generated Content
• Romney, Obama, and Politics: 'Relentlessly Negative' Social Media; Video-Sharing Trends
  From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social ...
  Blogging, Customer Behavior, Email, Facebook, Obama, Research Summaries, Social Media, Twitter, User-Generated Content, Videos, Word-of-Mouth
• National Brands Betting on Local Digital Marketing in 2013
  Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with ...
  Blogging, Facebook, Local Marketing, Mobile Marketing, Research Summaries, Sales, Social Networking, Twitter, User-Generated Content
• How to Amp Up Customer Engagement and Revenue With Online Merchandising [Slide Show]Christian Gulliksen
  Does your website make it easy for customers to find and purchase the products they want? Here's a 10-point outline of an online merchandising strategy. Have you covered all your ...
  E-Commerce, Personalization, User-Generated Content, Web Content, Website Design, Websites
• Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]Malcolm Faulds
  When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how ...
  Advertising, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Customer Relationships, Interactive Marketing, Promotions, Social Media, User-Generated Content
• Small Business and the Presidential Election, the Economy, and Marketing
  US small business owners favor Governor Mitt Romney over President Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to the MerchantCircle ...
  Facebook, Google+, Mobile Marketing, Online Marketing, Research Summaries, Small Business, Social Media, Twitter, User-Generated Content
• Dissecting Social Media Buzz on Controversial Topics
  Not all social media conversations, particular those related to controversial health topics, are legitimate or authentic, according to a study by KDPaine & Partners that explores the nature of viral ...
  Blog Comments, Blogging, Facebook, Research Summaries, Social Media, Twitter, User-Generated Content, Word-of-Mouth, YouTube
• Photo-Sharing on Pinterest, Instagram, and Tumblr
  Nearly one-half (46%) of online adults post original photos and videos they themselves have created, and 41% curate photos and videos they find elsewhere on the Internet and post them ...
  Facebook, Instagram, Mobile Marketing, Pinterest, Research Summaries, Social Networking, User-Generated Content, Videos
• B2B Content Marketing: Trends and Benchmarks for 2012
  Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
  B2B Marketing, Blogging, Brand Awareness, Case Studies, Content Marketing, Copywriting, E-Books, Lead Generation, LinkedIn, Research Summaries, Twitter, User-Generated Content, Writing, Writing Whitepapers
• Making a Plan for Your Online Community
  Looking to build an online community? Don't start blind! According to Bill Faeth at the Inbound Marketing Blog, most online-community development plans are "impractical" or "irrelevant."  To help companies get a better social start, ...
  Customer Engagement, Social Media, Social Networking, User-Generated Content
• Don't Let Negative Word-of-Mouth Hamper Positive SEO
  "Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about ...
  Customer Relationships, SEO, Social Media, User-Generated Content, Word-of-Mouth
• How Social Media Is Changing the English Language (and Why It Matters to Marketers)Alex Brown
  How social media is transforming the English language offers lessons for businesses and marketers. With the right strategy, marketers can use those insights to achieve social media wins for their ...
  Customer Engagement, Marketing Strategy, Social Media, Social Networking, User-Generated Content
• Why and How to Encourage Online ReviewsTara Hornor
  One of the first things consumers look for when making a purchase is a review of the product or service they're interested in. They look to their peers for input ...
  Customer Behavior, Customer Engagement, Customer Service, Testimonials, User-Generated Content