Webinars

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• For Effective Company Web Events and Presentations, Learn From the PoliticiansEric Vidal
  Whether you like politicians or not, you've got to hand it to them: On either side of the aisle, they know how to connect with others and win hearts and ...
  Career Management, Community Management, Conferences, Corporate Communications, Management, Tradeshows/Events, Webinars
• Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia Heinrich
  Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
  B2B Marketing, Community, Conferences, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events, Webinars
• Marketing Automation: Five Must-Do's for Achieving Maximum EfficiencyKim Roman
  Marketing automation (MA) software allows marketers to manage prospect and customer databases, track activity, and personalize their messaging. Get the maximum benefit from your MA software by taking these five ...
  Customer Acquisition, Email, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Strategy, Sales, Webinars
• A 47-Point Guide for First-Time Webinar SuccessAgnieszka Wilinska
  Though webinars are live and sometimes free-flowing, they should never be disorganized. Careful planning demonstrates respect for your attendees and their time. Here are 47 tips for hosting a webinar ...
  Content, Interactive Marketing, Marketing Tips, PowerPoint, Public Speaking, Webinars
• A Five-Step Process for Hosting a Webinar That Generates SalesGreg Digneo
  When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork ...
  Content, Inbound Marketing, Landing Pages, Lead Generation, Marketing Tips, Sales, Thought Leadership, Webinars
• Four Ways to Make Your Webinar a Boring Waste of Time
  Think about the last webinar you attended. Did it have your full attention? Or did you also open your mail? Wave a passing colleague into your office for a quick ...
  Customer Behavior, Marketing Tips, Surveys, Webinars
• Marketers to Boost Spending on Virtual Events
  Fully six in ten marketers (60%) say they plan to increase spending on virtual events and environments in 2011, while 42% plan to decrease spending on physical conferences and tradeshows ...
  Marketing Budgets, Research Summaries, Tradeshows/Events, Webinars
• Eight Ways to Create Enough Video Content to Last 18 MonthsPete Savage
  Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ...
  B2B Marketing, Case Studies, Content, Creativity, Landing Pages, Marketing Tips, Videos, Webinars, White Papers
• If Webinars Are So Awesome, Why Do So Many Tragically Underperform?Ann Handley
  Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, rather, they can be... if done correctly. Here are three ...
  Content Marketing, Customer Engagement, Lead Generation, Marketing Tips, Social Media, Webinars
• How to Attract an Audience for Your Virtual EventsJoerg Rathenberg
  Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. ...
  B2B Marketing, Collaboration, Community, Email Campaigns, Promotions, Social Media, Webinars
• 10 Best-Practices in Planning and Marketing Virtual EventsTom Wieser
  Imagine making your events (marketing meetings, conferences, tradeshows, etc.) available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demos, provide ...
  Collaboration, Hiring Outside Resources, Positioning, ROI, Sponsorship, Webinars
• High-Tech Webinar Success
  Looking for ways to introduce a new product or solution—or generate business leads? Hosting a webinar is a relatively easy and inexpensive option, provided your goals are defined at the ...
  High-Tech Marketing, Sales, Webinars
• Case Study: How IBM Offset the Impact of a Down Economy on Event AttendanceKimberly Smith
  How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
• Webinar Invitation Success: Less Is More
  When it comes to webinar campaigns, less is usually more. Relying on a "spray and pray" approach may drive attendance numbers initially—but often leads to higher drop-off rates and fewer ...
  Copywriting, Customer Experience, High-Tech Marketing, Sales, Webinars
• Case Study: How a Technology Firm Used Social Media to Build Awareness for Its Web-based Monitoring ProductKimberly Smith
  CASE STUDY - How does a social-media monitoring company build excitement for its flagship product? In the case of Radian6, it leveraged (you guessed it) social media and the medium's ...
• Eight Ways to Integrate Webinars Into a B2B Marketing PlanLaura Heinrich
  B2B sales happen over a period of several months as trust builds between the prospect and the seller. Webinars may be used not just to bring new leads in the ...
  B2B Marketing, Lead Generation, Marketing Tips, Thought Leadership, Webinars
• Case Study: How a Technology Firm Upped Webinar Attendance, Improved Lead NurturingLaurie Lande
  By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of ...
• Case Study: How a Virtual Conference Enabled Software Provider Cognos to Slash Costs and Extend ReachKimberly Smith
  Cognos held some 10 conferences annually for its customers and prospects. When the software provider tried a single 3-D virtual conference, it reached more active visitors than the 10 conferences ...
• Webinars Aren't Just for SellingBob Hanson
  While a marketing webinar is the most common use of one-to-many Web collaboration services, it is by no means the only way of leveraging Web events. Webinars, which offer a ...
  Positioning, Sales, Targeting, Thought Leadership, Webinars
• How Web Content Can Shorten a Complex SaleDavid Meerman Scott
  Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale with long decision making ...
  Collaboration, Lead Generation, Personas, Sales, Thought Leadership, Web Content, Web Copy, Webinars, White Papers