Social Listening

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• The Future of Link-Building: Linkless Mentions for SEOAleh Barysevich
  For SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless ...
  Google, Search Engine Marketing, SEO, Social Listening
• Drowning in Social Media Data? Three Ways AI Can HelpLou Jordano
  The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize ...
  AI, Data, Influencer Marketing, Social Listening, Social Media
• Social Selling: Three Reasons It's Good for Business and Four Steps to Get You StartedBrett Bernstein
  Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right.
  Sales, Social Business, Social Listening, Social Media, Social Networking
• 10 Steps to Launch a Successful Social Media Marketing Campaign
  Don't be fooled by viral social campaigns: They look deceptively simple, but successful social campaigns require thought and strategy. Check out these simple steps to build effective social campaigns.
  Content, Content Strategy, Social Analytics, Social Listening, Social Media
• Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh Barysevich
  Social media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
  Brand Management, Customer Acquisition, Market Research, Public Relations, Reputation Management, Research, Sales, Social Analytics, Social Listening, Social Media
• Why Your Paid Social Is Failing, and Best-Practices for Social AdvertisingJen Kern
  Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads ...
  Ad Copy, Advertising, Branding, Content, Social Analytics, Social Listening, Social Media
• How to Harness the 'Testimonial Economy' in Your Marketing StrategyMark Babbitt
  We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even ...
  Brand Ambassadors, Community, Customer Loyalty, Customer Relationships, Social Listening, Social Media, Testimonials, Word-of-Mouth
• Three Ways to Bring a Human Touch to B2B MarketingMark Ripley
  Combining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics ...
  B2B Marketing, CRM, Customer Communications, Customer Relationships, Data, Research, Sales, Social Listening, Social Media
• The Future of Public Relations: Trends, Skills, PR vs. MarketingAyaz Nanji
  Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...
  Career Management, Digital Marketing, Public Relations, Research Summaries, Social Listening
• #SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories This WeekChristian Neri
  Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google+, Marketing Strategy, Mobile Marketing, Publishing, Social Listening, Social Media, SocialSkim, Twitter, Videos, YouTube
• Why Brands Use Social Media Listening ToolsAyaz Nanji
  Brands are using social media listening platforms primarily to improve customer service, reach new audiences, get feedback on products/services, and monitor questions/concerns, according to a recent report from Clutch.
  Digital Marketing, Research Summaries, Social Listening, Social Media, Social Networking, Survey Data
• Three Ways CPG Companies Can Use Social Insights to Make Better Business DecisionsAlex Jones
  To garner full value from their social intelligence strategies, CPG companies should be mindful of incorporating these three initiatives into their social plans.
  B2C, Customer Insight, Research, Social Analytics, Social Listening, Social Media
• Five Ways to Gain Customer Insight: A Guide for MarketersSteve Hartert
  Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth ...
  CRM, Customer Evangelists, Customer Insight, Customer Loyalty, Customer Relationships, Customer Service, Market Research, Multichannel Marketing, Research, Social Listening, Social Media
• #SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This WeekChristian Neri
  This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Snapchat, Social Listening, Social Media, SocialSkim, Web Content
• Social Listening in 2017: The Next Frontier in Social MediaUlrik Bo Larsen
  Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social ...
  Content, Customer Engagement, Customer Experience, Customer Insight, Market Research, Social Analytics, Social Listening, Social Media, Videos
• Social Media Best-Practices for Nonprofits (And Mistakes to Avoid)Jeremy Silverstein
  For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. ...
  Blog Comments, Brand Awareness, Content, Content Marketing, Customer Relationships, Nonprofits, Social Listening, Social Media
• Four Ways to Use Social Listening to Boost Customer LoyaltySamir Palnitkar
  Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can take to encourage customer loyalty.
  Brand Loyalty, Customer Acquisition, Customer Loyalty, Customer Relationships, Social Listening, Social Media
• Four Steps to Increasing Customer Loyalty and Retention With Social MediaChris Teso
  Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty.
  Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships, Customer Service, Social Listening, Social Media
• Social Success for the CMO: Four Signs You're Doing It RightWill McInnes
  Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether ...
  Customer Insight, Measurement, Metrics, Social Listening, Social Media
• Know When Customer Feedback Matters and When You Should Ignore ItLiz Greene
  Whether positive or negative, customer feedback provides valuable information to any business. But understanding when to respond to negative comments and when to ignore can be tricky.
  Brand Management, Community Management, Customer Behavior, Customer Engagement, Customer Insight, Customer Relationships, Digital Marketing, Social Listening, Social Media