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• These Types of Memories Help Customers Remember YouCharles Young
  The best ads work all three memory systems of the brain. Let's take a look at each memory system and how they can all work together to help customers remember ...
  Ad Copy, Advertising, Content, Content Marketing, Customer Relationships, Customer Retention
• How to Kick Your SEM Campaign Into High GearBruce Gibbs
  You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization.
  Ad Copy, Advertising, B2C, Google, Keywords, Local Marketing, Location-Based Marketing, PPC Campaigns, Search Engine Marketing, Targeting
• Three Deceptively Simple (but Powerful) Tips for Writing Persuasive Landing Page CopyAmanda Durepos
  Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
  Ad Copy, Content, Content Marketing, Copywriting, Customer Acquisition, Landing Pages, PPC Campaigns, Web Content, Websites, Writing
• Three Surprising Ways You Can Use PPC to Enhance Your Content MarketingAdam Lundquist
  Though pay-per-click (PPC) advertising and content marketing appear to be marketing islands unto themselves, many smart marketers use PPC to enhance their content marketing efforts.
  Ad Copy, Advertising, Content, Content Marketing, Digital Marketing, Facebook, Google, Online Marketing, PPC Campaigns, Social Media, Targeting
• 10 Ways to Boost Your Google AdWords Search Ads Right NowJason Nelson
  Implementing these 10 tips to boost AdWords search network ads can make a significant difference in your click-through rate, Quality Score, and campaign ROI.
  Ad Copy, Advertising, Mobile Marketing, PPC Campaigns, Search Engine Marketing
• Four AdWords Mistakes That Drag Your CTR DownLarry Kim
  Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.
  Ad Copy, Advertising, Customer Acquisition, E-Commerce, Google, Keywords, Links, Local Marketing, Metrics, Mobile Marketing, PPC Campaigns, Search Engine Marketing, Writing
• What to Consider Before You Use Mobile Marketing in Emerging MarketsVasileios Tziokas
  Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors.
  Ad Copy, Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Mobile Marketing, Smartphones
• Google Goes All in on Mobile Apps With AdWords UpdatesLarry Kim
  Google recently announced new and improved AdWords features, designed with mobile in mind. Here's a look at some of the most compelling features.
  Ad Copy, Advertising, Consumer Electronics, Digital Marketing, Google, High-Tech Marketing, Links, Mobile Marketing, Social Media
• Wise Marketers Know Headlines Lick LabelsGavin McMahon
  Are you capturing your audience's attention with strong, compelling headlines or using short, dull labels instead? Here's a look at the traits of eye-catching headlines and tips for writing them.
  Ad Copy, Blogging, Content, Copywriting, Creativity, Newsletters, Presentations, Press Releases, Web Content, Web Copy, White Papers, Writing
• Search Retargeting: A Quick How-To GuideBen Plomion
  Most online marketers are familiar with retargeting—or they should be. Search retargeting, a more recent incarnation, is uniquely powerful, and on the rise... These six steps will help you launch ...
  Ad Copy, Advertising, Keywords, Search Engine Marketing, Targeting
• Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]Verónica Jarski
  SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix ...
  Ad Copy, Advertising, Keywords, Landing Pages, Marketing Strategy, Sales and Advertising, Search Engine Marketing, Search Engines
• The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]Marcia Yudkin
  This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience?
  Ad Copy, Content, Content Marketing, Web Copy, Writing
• Content Marketing Sweetens the Mix [Infographic]Verónica Jarski
  How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ...
  Ad Copy, Advertising, Brand Management, Branding, Content, Content Marketing, Web Content
• A Master Guide to Product Listing Ads (PLAs) [Infographic]Verónica Jarski
  To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list.
  Ad Copy, Advertising, Campaign Management, Copywriting, Customer Engagement, Customer Retention, Google, Lead Generation, Marketing Analytics, Product Marketing, Sales and Advertising, SEO
• Content Marketing: Beyond GutenbergDoug Kessler
  Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.
  Ad Copy, Blogging, Content, Copywriting, Corporate Blogging, Creativity, Digital Marketing, High-Tech Marketing, Writing
• Five Tips to Emotionally Connect Readers to Your WritingChris Nosal
  Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to ...
  Ad Copy, Blogging, Content, Content Marketing, Copywriting, Creativity, Web Content, Web Copy, Writing
• Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]Ayaz Nanji
  Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study.
  Ad Copy, Advertising, Content, Customer Behavior, Eye Tracking, Research Summaries
• How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale SignsBarry Feldman
  Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging ...
  Ad Copy, Advertising, Content, Content Marketing, Copywriting, Creativity, Humor, Keywords, Web Content, Writing
• Increase the Value of Your Facebook CommunityJeff Herzog
  Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
  Ad Copy, Advertising, B2C, Brand Awareness, Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Social Media, Social Networking
• Lessons From the Greatest Marketer of All Time... Expelled From OxfordMatt D'alesio
  He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you ...
  Ad Copy, Advertising, Career Management, Copywriting, Customer Acquisition, Customer Behavior, Direct Marketing, Product Marketing, Research, Television, TV, Writing