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• What Every CMO Should Know About MusicRuth Simmons
  Sir John Hegarty, the man behind the Levi's jeans and Lynx deodorant ads, once claimed, "Music is 50% of an ad's success." Yet even today very few metrics are regularly ...
  Advertising, Brand Equity, Brand Loyalty, Chief Marketing Officer, Customer Engagement, Marketing Tips
• 2009 TV Revenues Down 22%
  The television industry will close out 2009—a year dominated by shifting advertising budgets and a poor economy—with lower-than-expected revenues of $15.6 billion, a 22.4% decline from 2008, according to BIA/Kelsey.
  Advertising, Local Marketing, Recession, Research, Research Summaries
• How to Capture Your Company's Essence in 15 WordsKathryn Roy
  As a B2B company, you may never air a 15-second message on NPR. But distilling your company description to its essence is a powerful goal. It will force you to ...
  Advertising, B2B Marketing, Creativity, Positioning, Press Releases
• Consumers Digitally Dependent, Discriminating
  Americans can't live without the Internet and television; they prefer advertisements that are innovative and playful; and they are open to new technologies that monitor their media usage if privacy ...
  Advertising, Customer Engagement, Research Summaries, Social Media
• Internet Strong Amid Tepid 2010 Ad Recovery
  Annual global advertising expenditure will have declined 10.2% by the end of 2009––the worst annual drop in modern times––but is forecast to stabilize and grow 0.9% in 2010, according to ...
  Advertising, Forecasts, Recession, Research Summaries, Television
• Geotargeted Ads to Reach $1.9B in 2013
  By 2013, the geotargeted display advertising market is forecast to reach $1.9 billion, up from the $879 million spent on banners in 2008—a compound annual growth rate (CAGR) of 16%—according ...
  Advertising, Forecasts, Local Marketing, Research Summaries, Small Business
• Room for Improvement in Advertising ROI
  With today's increasingly price-conscious consumers, there is ample room for improvement in advertising efficiency: The ratio of average short-term return on marketing investment––sales within three months of media execution––is $1.09 ...
  Advertising, Nielsen Data, ROI
• Stop Flaunting That
  "Before the current recession," writes Mark Dolliver in an article at Adweek, "popular wisdom said wealthy people tended to be relatively untouched by the ups and downs of the economy ...
  Advertising, Customer Behavior, Recession
• Black Friday Online Sales Up 11%
  US consumers spent $595 million shopping online on Black Friday 2009, an increase of 11% compared with Black Friday 2008—and the second heaviest online spending day to date in 2009—according ...
  Advertising, Customer Behavior, E-Commerce, Research Summaries, Websites
• 'The Open Brand': How Brands Can Thrive in a Consumer-Driven WorldSean Howard
  "The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one ...
  Advertising, B2B Marketing, Book Review, Branding, Digital Marketing
• Why? Because I Can!
  "Give a man a hammer," says Lori Feldman at The Database Diva blog, "and everything looks like a nail. Email marketing campaign software often has the same effect on novice ...
  Advertising, Email Campaigns, Email Marketing
• More SMBs Use Online Media Than Traditional
  For the first time, the number of small and medium-sized businesses using digital/online media has surpassed the number using traditional media, according to the Kelsey Group.
  Advertising, Mobile Marketing, Research, Research Summaries, Small Business, Websites
• Is Murdoch Going Off the Grid?
  Google and other sites may soon be prevented from searching and indexing News Corp. content, Rupert Murdoch recently said. Whether content can live (profitably) off the Google grid remains to ...
  Advertising, Facebook, Google, Search Engines, Twitter, Websites, Writing
• Fly a Mile in Their Shoes
  In a recent post at the Church of the Customer Blog, Jackie Huba offers a few quick stats about airline revenues in September '09. First, a couple of positives: Southwest ...
  Advertising, Customer Behavior, Pricing
• Shift to Mobile Web Means Marketing Opportunities
  As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers
  Advertising, Direct Marketing, Mobile Marketing, Research, Research Summaries, Search Engine Marketing
• Politicians Deemed Worst Endorsers
  Almost two in five (37%) of US adults think politicians are the least credible and persuasive spokespeople for a product.
  Advertising, Brand Equity, Research, Research Summaries
• 25% of UK Ads on Social Networks
  Social networking sites accounted for more than 25% of all UK display ad impressions in August. Although younger social networkers were delivered the highest percentage of ads, a sizable percentage ...
  Advertising, Research, Research Summaries, Social Networking, Websites
• Low Prices Will Rule 2009 Holiday Season
  US consumers plan to spend an average of $682.74 during the upcoming holiday season, a 3.2% drop from last year. More than half say sales and low prices will determine ...
  Advertising, Customer Behavior, Pricing, Recession, Survey Data
• -9.9% Global Ad Spend Growth for 2009
  The first half of 2009 was much tougher on the media industry than expected. As a result, ZenithOptimedia is forecasting global ad spend growth this year at -9.9%, down from ...
  Advertising, Recession, Research, Segmented Research Data
• Ad Spending Share by Medium, July 2009
  Local television retook the No. 3 spot from national magazines in July; meanwhile, cable television remained the No. 1 medium in ad spending, extending its lead over No. 2 network ...
  Advertising, Local Marketing, Nielsen Charts, Nielsen Data, Television