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• Advertising Is the Price You Pay for Not Being CreativeJohn Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by ...
  Advertising, Branding, Economic Crisis, Google, Marketing Smarter, Search Engines, Social Networking, User-Generated Content
• Visits to TV, Sports, Education Sites Rise in Sept.
  As Americans turned to the traditional activities of the fall season—checking out the new TV lineups, watching football, and returning to school—traffic increased at TV, sports, and education sites accordingly.
  Advertising, Google, Research, Segmented Research Data, Television, Websites
• Prescription Medicine Sites Lift Refills, Starts
  Online ads about prescription medicines and dedicated Rx websites raise consumers' awareness of prescription medicines, increase drugs' perceived favorability, and encourage patients to refill their prescriptions.
  Advertising, Brand Awareness, Online Marketing, Research Summaries, Websites
• Google's News: Hope for Online Advertising
  Google's announcement of its third-quarter results sounded a welcome note of hope for everyone in this recession—and for online marketers in particular.
  Ad Copy, Advertising, Google, Online Marketing, PPC Campaigns, Recession
• From the Mouths of Babes
  "I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from ...
  Advertising, Marketing Inspiration, Writing
• 36% of Internet Users Visit Newspaper Sites
  Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of Internet users), and their print counterparts inspired 82% of adults to take some kind of action, from ...
  Advertising, Nielsen Data, Research Summaries, Websites
• Global Ad Spend Down Nearly 10%
  Worldwide advertising expenditure in 2009 is estimated to be down 9.8% compared with 2008, a downward revision of 4 percentage points from projections issued in March, according to media communications ...
  Advertising, International Marketing, Marketing Budgets, Research Summaries, Television
• Ten Steps for Creating a FANtastic Facebook Fan PageMari Smith
  The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more).
  Advertising, Facebook, Landing Pages, Networking, Targeting, Twitter, Writing
• Marketers: Don't Just Buy Media—Earn It!Ben Straley
  Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online ...
  Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word-of-Mouth, YouTube
• Consumers Dislike Behavioral Targeting
  Most US adults (66%) do not want marketers to tailor advertisements to their interests, and only 47% appreciated getting targeted discounts.
  Advertising, Customer Behavior, Research, Segmented Research Data, Targeting, Websites
• STAMP Out the Ad Noise
  Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  Advertising, Brand Awareness, Community, Interactive Marketing, Marketing Tips, Social Media, Social Networking
• Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working)Keith Kochberg
  Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential ...
  Advertising, Channel Marketing, Collaboration, Market Research, Testing
• IAB/PwC: 1H09 Online Ad Revenues Fall 5.3%
  US Internet revenue for the first half of 2009 came in at $10.9 billion, down 5.3% from the same period in 2008, according to the IAB Internet Advertising Revenue Report.
  Advertising, PPC Campaigns, Recession, Research Summaries, Search Engine Marketing
• Telecoms Increased Advertising in 1H09
  Spending on advertising in Jan.-June 2009 fell 14.3% YOY, but the telecom category experienced solid growth (7.5%), with Sprint Nextel, AT&T, and Verizon increasing spending 55.3%, 6.3% and 3.1% ...
  Advertising, Brand Positioning, Research Summaries, Television
• We'll Have a Gay Old Time
  We've seen Sarah Haskins critique advertising that patronizes women, and now it's time for Bryan Safi's take on commercials that handle gay topics with varying degrees of respect. In this ...
  Advertising, Marketing Inspiration, Videos
• Ad Spending on Social Networks Doubles
  Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending ...
  Advertising, Blogging, Facebook, Nielsen Data, Research Summaries, Social Networking
• Facebook, Nielsen Partner to Measure Ads' Impact
  Facebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another ...
  Advertising, Collaboration, Facebook, Measurement
• Moms, Media, and Marketing
  Women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% ...
  Advertising, Facebook, MySpace, Promotions, Research Summaries, Twitter, Women, Word-of-Mouth
• Top-Gaining Categories, Top Ad Networks in August
  The humor, education, home improvement, and B2B site categories experienced the biggest gains in August. The ad network with the greatest reach was AOL Advertising, followed by Yahoo! Network and ...
  Advertising, B2B Marketing, Humor, Research Summaries, Websites
• Your Husband: Slightly Dumber Than a Dog
  Comedian Sarah Haskins is back with another Target Women video at Current TV that skewers gender-based advertising clichés—this time it's the Doofy Husband. "Being a woman isn't easy," she says ...
  Advertising, Humor, Marketing Inspiration, Videos