Advertising

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• Ad Spending Share by Medium, June 2009
  National magazine ad spending surpassed local TV ad spend in June, bumping local TV into fourth place, but cable TV kept its lead, followed closely by network TV.
  Advertising, Local Marketing, Nielsen Charts, Nielsen Data, Research Summaries
• US Ad Expenditures Down 14.3% in 1H09
  Total measured advertising expenditures in the first six months of 2009 fell 14.3% from a year earlier, to $60.87 billion, according to TNS Media Intelligence. Q2 spending was down 13.9% ...
  Advertising, PPC Campaigns, Research Summaries, Television
• Image-Based Ad Impressions by Industry, July 2009
  The financial services industry accounted for the most online image-based ad impressions in July, with nearly 36 billion. Next were Web media and telecommunications, followed by retail goods and services, ...
  Advertising, Nielsen Charts, Nielsen Data, PPC Campaigns, Research Summaries
• WoM Marketing Still Growing, but More Slowly
  Spending on word-of-mouth (WoM) marketing slowed in 2008, nevertheless increasing 14.2%, to $1.54 billion. It is on pace to increase another 10.2% in 2009, placing WoM among the fastest-growing advertising ...
  Advertising, Customer Behavior, Google, Recession, Research Summaries, Word-of-Mouth
• Have You Ever Noticed…?
  A recent ad from Carnival Cruise Lines shows an average-looking guy in a red, white and blue track suit as he wanders around a ship, sniffing everything in sight: the ...
  Advertising, Creativity, Humor, Marketing Inspiration
• Ad Spending Down 15.4% in First Half
  US advertising spending fell 15.4% in the first half of 2009 compared with the same period in 2008, declining more than $10.3 billion to a total spend of $56.9 billion ...
  Advertising, Nielsen Data, Recession, Research Summaries, Smartphones
• That's Rough
  You've just presented a rough cut of your latest television ad when an executive begins asking questions that demonstrate he doesn't understand the concept of a rough cut. "It isn't ...
  Advertising, Marketing Inspiration, Videos
• Wave the Banner
  "Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment," says Kim Stearns in an article at MarketingProfs. "So why are advertisers ...
  Advertising, Copywriting, PPC Campaigns, Small Business
• Advertisers, Consumers Disagree About Ads, Media, Twitter
  Consumers and advertisers largely disagree about the effectiveness of many types of ads, as well as in their assessments of Internet advertising and Twitter, despite some areas of agreement, finds ...
  Advertising, Customer Behavior, Economic Crisis, Research Summaries, Survey Data, Twitter
• Case Study: How One Website Doubled Its Ad RevenueKimberly Smith
  Even in the midst of a recession, when advertising spend has been drying up, this website doubled its ad revenue. How, exactly? Take a gander...
• Ad Position, Shape More Important Than Size, Maybe: Study
  Online ads that are integrated into the content of a page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent, according ...
  Advertising, Brand Awareness, Branding, Copywriting, Creativity, PPC Campaigns, Research, Videos
• Namaste, Coach!
  In a post at the AdHole blog, Jason Fox tells about a terrific series of ads. Produced for Dunkin' Donuts, they feature former football coach Barry Switzer as he attempts ...
  Advertising, Branding, Creativity, Humor, Marketing Inspiration
• Case Study: How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for SamsungKimberly Smith
  When your product competes with the iPhone, you have to get creative. Which is just what Samsung did.
• Ad Spending Share by Medium, May 2009
  Television—Network, Cable, and Local—accounts for the vast majority of ad spending according to the latest adspend-share data from Nielsen.
  Advertising, Local Marketing, Metrics, Nielsen Charts, Nielsen Data, Research Summaries, Television
• Cost Per Advocate - the New CPA Model!Paul Dunay
  In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing because of things like Facebook Connect. And if we start to move to Advocacy ...
  Advertising, Content, Facebook
• Warts and All
  In a move you wouldn't expect from a restaurant chain, Chipotle recently announced it would sponsor free screenings of the documentary Food Inc., an exposé of the American food industry. ...
  Advertising, Branding, Creativity, Small Business
• Case Study: A Facebook Experiment in Ad TargetingJason Alba, Kimberly Smith
  Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
• It's as Easy as 123456
  All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
  Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
• Communications Industry Forecast: Slump, then... Growth
  Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler ...
  Advertising, B2B Marketing, Direct Marketing, Email Marketing, Marketing Budgets, Research, Television
• Commercial Break: M&M's Blue
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  Advertising, Customer Engagement, Humor, Personal Branding, Television