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• What's the Color of Your Personal Brand?William Arruda
  Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.
  Advertising, Brand Awareness, Creativity, Logos, Personal Branding, Videos, Websites, YouTube
• The Tao of Green MarketingIrv Weinberg, Carolyn Parrs
  Consumers have begun to suffer from "green fatigue." It's not hard to understand why when you can buy organic gummy bears and free-range beef jerky nestled between the six-packs and ...
  Advertising, Brand Positioning, Community, Creativity, Customer Behavior, Green Marketing, Marketing Tips
• You Can Thank Your DVR
  "Television advertising is finally on the cusp of long-anticipated change," says Daniel Frankel in an article at The Wrap. "The popularity of digital video recorders is making that 60-year-old TV ...
  Advertising, Creativity, Marketing Inspiration
• Ladies' Choice
  "Hey!" says comedian Sarah Haskins, as she dumps an array of Yoplait, Activia and Dannon onto a table at the beginning of a viral video. "Why am I holding all ...
  Advertising, Marketing Inspiration, Women
• New Breed of Mobile-Media Consumers Emerging
  Avid users of mobile video constitute a unique audience that may not be reachable via other digital media, according to a study of mobile-phone users that measures consumers' reactions and ...
  Advertising, Mobile Marketing, Research, Smartphones, Targeting, Videos
• What Banner Ads Can Learn From BillboardsKim Stearns
  Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because ...
  Advertising, Copywriting, Creativity, Marketing Smarter, Marketing Tips, PPC Campaigns
• Case Study: How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsKimberly Smith
  Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
• Marketing Budgets Safe for Rest of 2009
  Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they ...
  Advertising, Email Marketing, Marketing Budgets, Research, Tradeshows/Events
• Overlay the 'Tube, Dude!
  YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website ...
  Advertising, Interactive Marketing, Social Media, Testing, Videos, YouTube
• Ads Interesting, Not Influential; TV Ads Most Helpful
  Despite being daily exposed to dozens of ads—including on television, in print, and on the Web—most Americans (55%) say they find advertising to be interesting ("very" or "somewhat"), though fully ...
  Advertising, Customer Behavior, Survey Data, Television
• Case Study: Twitter + Coffee = A Delicious Elixir for Customer Acquisition and SalesChristian Gulliksen
  The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared.
• Tweet Me to Juicy World Renown!
  Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. ...
  Advertising, Interactive Marketing, Social Media, Twitter, YouTube
• Ad Spend Plunge Slows: Recovery in 2010, Growth in 2011
  ZenithOptimedia revised downward its forecast for global ad expenditure growth in 2009 to -8.5%, from its April prediction of -6.9%, after Q1 came in below its predictions, the firm announced ...
  Advertising, International Marketing, Marketing Budgets, New Media, Research, Segmented Research Data
• McCafé? McProfits!
  Looks like the recent $100 million ad blitz for the McCafé seems to be working. The McDonald's experiment in the specialty coffee arena may now have bumped Dunkin' Donuts from ...
  Advertising, Brand Awareness, Brand Positioning, Branding, Customer Behavior
• Two Xs Mark the Spot
  The current ad campaign from brewer Dos Equis features a fictional spokesperson it calls The Most Interesting Man in the World—a dashing chap engaged in a series of action-oriented vignettes ...
  Advertising, Creativity, Marketing Inspiration
• When in Doubt, Double Down
  In a piece at The New Yorker, James Surowiecki recounts how two companies—Post and Kellogg—reacted to the Depression. "Post did the predictable thing: it reined in expenses and cut back ...
  Advertising, Economic Crisis, Marketing Budgets, Marketing Inspiration, Marketing Smarter, Recession
• Hey! Over Here! We're Buying!
  Good news for retailers! There is one consumer segment that apparently remains ready and willing to buy: Hispanic shoppers. "According to a new study conducted by Experian Simmons for Univision ...
  Advertising, Hispanic Marketing, Marketing Inspiration, Recession, Targeting
• Know What Happens When You Don't Advertise? Google Knows.
  It's safe to say the first batch of post-dot-com-bubble brands have come into their own. Brands like Google, eBay, and Amazon. The one thing that sets them apart? They became ...
  Ad Copy, Advertising, Brand Awareness, Google, Television
• Commercial Break: Target, Brand New Day
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  Advertising, Career Management, Creativity, Personal Branding, Videos, YouTube
• Sweat the Small Stuff: A Counterintuitive Approach to Professional SuccessLinda Kaplan Thaler
  It might sound counter-intuitive, but "sweating the small stuff" is actually a recipe for success. In fact, it can be one of best weapons in your business arsenal.
  Advertising, Brand Positioning, Collaboration, Creativity