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• I Was Merely Acting!
  Set the scene: An attractive blonde Australian sits on the edge of her bed in an all-white bedroom and awkwardly begins a homemade video produced for YouTube. After a few ...
  Advertising, Blog Comments, Marketing Inspiration, Word-of-Mouth, YouTube
• Know Where to Find Some Progressive Metrics?
  In a post at the Marketing Interactions blog, Ardath Albee discusses an ongoing debate between "Hard" and "Soft" marketing proponents on the best way to measure ROI.  ...
  Blog Comments, Customer Engagement, Marketing Analytics, Personas, ROI, Twitter, Videos, White Papers
• The Right Way to Join the Fray
  In a post at the MarketingProfs Daily Fix blog, Mack Collier tells the story of Alison Heath, the director of marketing for a small company that received favorable coverage from ...
  Blog Comments, Blogging, Blogging Strategy, Small Business
• Just Say No to Comment Spam
  If you read blogs on a regular basis, you've seen comment spam. There are the obvious offenders (those people, for instance, who work their way around the blogosphere leaving generic ...
  Blog Comments, Small Business
• Seven Steps to a Successful Marketing BlogConnie Reece
  How do you start from scratch yet create a top-ranked marketing blog in less than a year? If the author had anything close to a foolproof formula, she'd be making an ...
  Blog Comments, Blog Monitoring, Blogging, Marketing Tips, Writing
• Case Study: How a Marketing Consultant Significantly Increased His Client Base via Social MediaKimberly Smith
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way ...
• Blogging Baby Steps: How to Join the Conversation Without Starting Your OwnTJ McCue
  There is a healthy respect and fear-factor surrounding the blogosphere, een for those of us with some background in online community building. So let's start with some baby steps. Step ...
  Blog Comments, Blogging, Targeting
• Eight Easy Ways to Grow Your BlogMack Collier
  The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. ...
  Blog Comments, Blogging, Corporate Blogging, Customer Engagement, RSS, Targeting
• The Dark Side of Blogging: Warnings From Leading BloggersMichael Stelzner
  Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely ...
  Blog Comments, Blog Monitoring, Blogging, Writing
• Eight Ideas for Revitalizing Your Company BlogMack Collier
  After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though ...
  Blog Comments, Corporate Blogging, Customer Engagement
• Case Study: How One Provocative Post on a Hewlett-Packard Blog Spread WorldwideBL Ochman
  The majority of Technorati's Top 100—many of which have teams of writers—feature new posts as often as a dozen times a day. Can a corporate blog with a single writer ...
• The 12 Tenets of Social Media Marketing (and Why You Need to Learn Them)BL Ochman
  The delicate relationship between management and marketing is a dance roughly akin to that between fox and hen, but with far less goodwill. To management, you're only as good as ...
  Blog Comments, Marketing Tips, Social Media, Targeting, Writing
• Seven Lessons From a Blogging YearAnn Handley
  Chief Content Officer Ann Handley takes a look back at the blogging year that was for the MarketingProfs Daily Fix blog—and the lessons learned from launching a group blog for ...
  Blog Comments, Blogging, Marketing Inspiration, Writing
• What's Your Google Identity?William Arruda
  To be successful today, you must have a clear and compelling online identity. People are googling you and making decisions about you from what Google reveals. Whether you are an employee ...
  Blog Comments, Career Management, Google, LinkedIn, Personal Branding
• How to Create a Successful Business Blog: 9 Steps to ImplementingBill Comcowich
  This second article in a series focuses on implementing a successful business blog. It dissects the steps of selecting development tools, working out a content plan for launch, making a ...
  Blog Comments, Blog Monitoring, Corporate Blogging, Writing
• Beware the Stealth InterviewBL Ochman
  Thanks to the time constraints and laziness of both traditional journalists and bloggers, you may be quoted in a story (sometimes at length), without having been interviewed—the victim of a ...
  Blog Comments, Google, Press Releases, Search Engines, Web Copy, Writing
• Five Surefire Content Ideas (When Your Blog Is Drawing Blanks)Jonathan Kranz
  So you've created a Web log to communicate more intimately and more frequently with your audience. It's supposed to be easy. After all, the technology is simple, the style casual ...
  Blog Comments, Blogging, Targeting, Writing
• Understanding Your Customers Through Their Own StoriesNeil Davidson
  Marketers often delegate responsibility for thinking and decision-making to research companies. Yet much of the customer intelligence in these research debriefs already exists within organizations—and in a format that is ...
  Blog Comments, Customer Experience, Marketing Smarter, Segmentation, Social Media, Surveys, Websites
• Listen Up: Your Customers Are Talking About You Online (Part 2 of 2)Wil Reynolds
  Last week, the author hopefully opened your eyes to the importance of staying on top of reviews and posts about your products and services—as well as those about your competition. ...
  Advertising, Blog Comments, Blog Monitoring, Customer Satisfaction, Online Marketing, Social Media, Websites, Word-of-Mouth
• Listen Up: Your Customers Are Talking About You Online (Part 1)Wil Reynolds
  Surprise, you no longer own 100% your brand online! Approximately 26% of adult users of the Internet (about 33 million people) in the US have rated a product, service or ...
  Blog Comments, Blog Monitoring, Customer Retention, Customer Satisfaction, Social Media, Word-of-Mouth