Branding

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• Presentation Power: How the 2016 Presumptive Presidential Nominees Stack Up [Infographic]Verónica Jarski
  Presentations are about much more than words said. They're about word choice, delivery, body language, hand gestures, and much more. So how do the presentation skills of Donald Trump and ...
  Branding, Career Management, Presentations, Public Speaking
• Four Things to Keep in Mind When Training on Brand VoiceShannon Deep
  Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company ...
  Brand Management, Brand Positioning, Branding, Content, Content Marketing, Marketing Strategy, Writing
• Teens' Favorite Media Platforms, Fashion Brands, and RestaurantsAyaz Nanji
  American teenagers now spend more time watching video on Netflix and YouTube than watching traditional cable television, according to recent research from Piper Jaffray.
  Branding, Customer Behavior, Demographics, Research Summaries, Survey Data, Television, YouTube
• An Excellent Customer Experience Practically Markets by ItselfSarika Periwal
  A company's success relies on many factors, and customer experience is one of the most important ones. People readily shift loyalties to a product or company that offers them the ...
  Brand Management, Branding, Customer Experience, Customer Insight, Customer Relationships, Marketing Strategy, Product Management, Product Marketing
• What Neuroscience Can Teach Us About MarketingDarren Bridger
  Marketers who use neuroscience tools and theories can better understand their customers. Here's a look at what neuromarketing is and what it can teach us.
  Branding, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Research
• The 10 Most Authentic Global BrandsAyaz Nanji
  Consumers say Disney is the most authentic global brand, followed by BMW, according to a recent research from Cohn & Wolfe.
  Brand Management, Branding, Research Summaries, Survey Data
• What Drives That Crazy Little Thing Called Brand LoveJeff Meleski
  The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love.
  Brand Loyalty, Brand Management, Branding, Customer Loyalty, Customer Relationships
• Beware of Unsafe User-Generated Content [Infographic]Verónica Jarski
  Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand.
  Brand Awareness, Brand Management, Branding, Content, Customer Behavior, Customer Relationships
• What Marketers Really Think About Brand Experience [Infographic]Jens Lundgaard
  What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and opportunities of aligning brand promise and customer experience.
  Brand Awareness, Brand Loyalty, Branding, Customer Experience, Customer Insight
• Anatomy of a Rebrand (Part 3 of 3): Six Tips for Successfully Launching Your New BrandJoe Staples
  Now that you've done all the work of creating your new brand, it's time to unveil it for the world to see. These six best-practices are essential to achieving a ...
  Advertising, Brand Awareness, Brand Management, Brand Positioning, Branding, Naming
• Four Traits That Turn Your Brand Story From Meh to MarvelousBrad Shelton
  Great stories originate from emotions, not information, which is a truth many marketers overlook. Here's a look at emotional connection and other traits that can help you become a better ...
  Branding, Content, Content Marketing, Content Strategy, Customer Engagement, Marketing Strategy, Writing
• Why the Customer Experience You Provide Is Your ProductMark Grilli
  The arena of competition today is customer experience. Brands are shifting away from pushing products to focusing on crafting seamless customer experiences that drive purchases, loyalty, and positive word-of-mouth.
  Advertising, Branding, Customer Experience, Customer Loyalty, Customer Relationships
• Anatomy of a Rebrand (Part 2 of 3): So You Need a New Identity... Now What?Joe Staples
  Once you've decided that you need a companywide makeover, use these nine tips to achieve the results you want on a reasonable timeline.
  Brand Equity, Branding, Logos, Marketing Strategy, Naming
• What Sentiment Analysis Can Do for Your BrandLaura McGarrity
  Sentiment analysis helps you understand what your customers really think about your brand, products, and services. Here's a look at why sentiment analysis can help you make better business decisions.
  AI, Big Data, Branding, Customer Behavior, Customer Insight, Customer Relationships, Data, Marketing Strategy
• Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?Joe Staples
  It's hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete's Super Submarines (instead of Subway), ...
  Brand Equity, Brand Positioning, Branding, Naming, Search Engine Marketing, Websites
• The Right Packaging Helps Customers Connect With Your BrandAmy Finn
  Attributes that define your brand through packaging can play a fundamental role in your relationship with consumers. Here are some attributes to keep in mind.
  Brand Loyalty, Brand Positioning, Branding, Customer Engagement, Customer Relationships, Product Management, Product Marketing
• Stop Obsessing Over the Verbing of Your Product NamesDan Cohen
  Marketers are obsessed with the "verbing" of their product names. But choosing a name in the hope that it (like Google and Roller Blade) becomes a verb? That's a bad ...
  Brand Positioning, Branding, Content, Creativity, Naming, Thought Leadership
• Why You Need to Humanize Your Social Media MarketingJeff Ernst
  You can produce fantastic content and hone an authentic voice, but no one's going to engage with your brand on social media if you forget to be human.
  Brand Loyalty, Brand Management, Branding, Content, Content Strategy, Customer Engagement, Customer Relationships, Marketing Challenges, Social Media
• Happy Sales to You: Convey Emotion to Drive Consumer Response [Infographic]Verónica Jarski
  If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships.
  Ad Copy, Advertising, Brand Management, Branding, Content, Content Marketing, Content Strategy, Copywriting, Customer Engagement, Customer Insight, Marketing Strategy, Sales and Advertising, Web Content, Writing
• How to Create Blockbuster YouTube Channel Success in Any Niche--No Matter How 'Boring'Ayelet Weisz
  How can you develop a YouTube channel that stands out? It so happens that successful business channels have qualities in common that anyone can replicate. Do so, and you'll be ...
  Advertising, B2C, Branding, Content, Content Strategy, Customer Engagement, Videos