Branding

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• Are Marketers Seeing the Whole Picture? The Rise of Augmented RealityEric Vidal
  Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.
  Advertising, Augmented Reality, B2B Marketing, Brand Ambassadors, Brand Management, Branding, Content, Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Sales and Advertising
• How Loyal Are Millennials to Brands?Ayaz Nanji
  Some 64% of Millennials say they feel at least as much brand loyalty to their favorite brands as their parents do to their own favorite brands, according to a recent ...
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Demographics, Marketing Strategy, Research Summaries, Survey Data
• For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1James George
  No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been using short-term tactics—with diminishing results. Something different is needed.
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Positioning, Product Management
• Unleash the Superpowers of Employee Advocates [Infographic]Verónica Jarski
  Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates.
  Brand Ambassadors, Brand Awareness, Brand Management, Branding, Content, Customer Engagement, Customer Insight, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Marketing Strategy, ROI, Sales and Advertising, Social Media, Social Networking, Twitter
• Six Tips to Get Your Customers Talking About Your Brand at the Dinner TablePeter Friedman
  Competitive advantage these days demands customer-centricity. The more customers your organizations can engage meaningfully—especially those who care enough to tell you how to do things better—the better off you'll be.
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Customer-Centric, Customer Engagement, Customer Loyalty, Customer Relationships, Personalization, Social Media
• Does Your Company Need Audio Branding?Colleen Fahey
  You've decided on your company's writing style and visual branding. But what about audio branding? Here are some questions to ask yourself about audio branding and whether your company needs ...
  Advertising, Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Customer Engagement, Customer Experience, Digital Marketing, Marketing Tips, Sales and Advertising, Websites
• New Internet Domain Extensions: Don't Get Blinded by the Sunrise or Run Over by the LandrushKathy Nielsen
  The oldest, most basic form of online navigation (think .com, .org, .net, etc.) is getting overhauled. New generic top-level domains—.app, .sports, .club, .healthcare, and many more—have already begun to launch.
  Brand Management, Branding, Naming, Websites
• 10 Commandments for Getting the Most Out of Your Naming FirmBeth Gerber
  You bit the bullet and decided to hire a naming firm for your next branding initiative. You researched and you vetted, and you picked a firm that feels like a ...
  Brand Management, Branding, Collaboration, Hiring Outside Resources, Naming, Positioning
• Customer Loyalty Isn't Just a 'Marketing Thing'Tyler Douglas
  In today's new consumer landscape, companies must rethink brand loyalty and its ownership. Here's why loyalty shouldn't only be your marketing department's concern.
  Branding, Customer Relationships, Marketing Tips
• Rethink Your Branding to Create Crazy Love From CustomersTom Shapiro
  Emotions are powerful, and your customers cannot make buying decisions without them. To take your brand from good to ridiculously amazing, focus your marketing on building emotional connections with customers.
  B2C, Brand Loyalty, Brand Positioning, Branding, Customer Behavior, Customer Loyalty, Customer Relationships, Positioning, Product Marketing, Retail Marketing
• Five Native Advertising Tips From a Case StudyJeremy Cesarec
  Based on a recent successful campaign, here are five ways to make sure you get good results from your native advertising efforts.
  Advertising, B2C, Branding, Publishing, Retail Marketing, Search Engine Marketing, SEO, Social Media
• Six Reasons Why Your Brand Needs a Social VoiceCamille McClane
  Does your brand have a recognizable voice in social media? Here are some reasons for creating a personable, genuine social voice.
  Branding, Customer Engagement, Customer Relationships, Social Media
• How People Discover New BrandsAyaz Nanji
  The most effective method for brand discovery remains articles published in mainstream media outlets, according to a recent report by GlobalWebIndex.
  Brand Awareness, Brand Management, Branding, Newspapers, Research Summaries, Survey Data
• Instagram's Ad-Supported Model: How Can Instagram Succeed?Vahe Habeshian
  Instagram launched its ad-supported model with an ad for a Michael Kors watch that showed up in the feeds of Instagram's users on Nov. 1. Three experts weigh in on ...
  Advertising, B2C, Branding, Customer Behavior, Digital Theory, Instagram, Retail Marketing, Social Media, Targeting
• Three 'Light Bulb Moments' to Illuminate Social Marketing SuccessMarko Muellner
  Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth ...
  Advertising, Branding, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Pinterest, Social Media, Twitter
• What Are the 'Simplest' Brands in the World?Ayaz Nanji
  Global consumers rank European-based discount supermarket retailer ALDI as the "simplest" brand in the world—meaning its products and pricing are seen as straightforward and it is viewed as very trustworthy/easy ...
  Brand Equity, Brand Management, Brand Positioning, Branding, Research Summaries, Survey Data, Surveys
• Brand Dracula: Four Branding Lessons From the UndeadMichael DiFrisco
  Bela Lugosi's portrayal of the creepy count continues to inform all depictions of vampires on screen and in books. Because of that consistency and memorability, Dracula can teach us lessons ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Customer Engagement, Positioning
• #SocialSkim: Social Media This Week, Including Instagram Ads, Facebook Stories to Share, YouTube's News ChannelAngela Natividad
  Learn the week’s latest on Instagram ads, Facebook's Stories to Share, YouTube’s newsroom play,
  Advertising, Branding, Facebook, Google+, Instagram, Social Media, Social Networking, SocialSkim, Videos, YouTube
• The Other C Word: Your Key to Great Content MarketingDoug Kessler
  Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something ...
  Branding, Content, Inbound Marketing, Web Content, Writing
• Most Valuable Global Brands: Apple, Google, and Coca-ColaAyaz Nanji
  For the first time in the history of Interbrand’s 100 Best Global Brands report, there is a new No. 1 brand: Apple.
  Brand Equity, Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Satisfaction, Research Summaries