Branding

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• #SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!Angela Natividad
  Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case ...
  Advertising, B2C, Blogging, Brand Awareness, Branding, Content, Customer Engagement, Digital Theory, Direct Marketing, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Public Relations, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim
• The 10 Brands Businesspeople Respect Most (and Least)Ayaz Nanji
  Coca-Cola and PepsiCo are the the most respected US brands by business decision-makers, according to a recent report from CoreBrand.
  Brand Awareness, Brand Equity, Brand Loyalty, Brand Management, Branding, Reputation Management, Research Summaries, Survey Data
• Three Scientifically Proven Tests to Select a Name That WorksAaron Orendorff
  Do your company and product names match the criteria for consumers' preferred names? Run your names through these three quick tests to find out.
  Branding, Content, Creativity, Marketing Strategy
• It's a New Brand World: 14 Things You Need to Know About Marketing Communications TodayLinda Kearns
  What does it take to work successfully as a marketing communications professional in today's world?
  B2C, Brand Management, Branding, Market Research, Marketing Communications, Marketing Strategy, Product Management, Public Relations, Retail Marketing
• Five Reasons Why Your Business Needs a Professional-Looking LogoChandra Blouin
  Thinking about getting a new logo but can't justify the cost? The following reasons will help you understand the monetary value of a professional logo and its ROI for your ...
  Brand Management, Branding, Logos, Website Design
• Six Stupid Things Marketers Do to Mess Up Their BrandsJustin Foster
  Most organizations are full of well-educated people with access to lots of training and data. Despite all that info, some folks still screw up their brands—repeatedly.
  Brand Management, Branding, Career Management, Customer Relationships, Reputation Management
• #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!Angela Natividad
  Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new ...
  Advertising, Branding, Content, Customer Behavior, Data, Digital Marketing, Digital Theory, Facebook, Instagram, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!Angela Natividad
  Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Videos
• The Right Video Content for Your BrandSerban Enache
  To draw attention to your brand, video footage must visually engage viewers and provide them with meaningful information. Here's how to get the most out of stock video.
  Branding, Content, Content Marketing, Engagement, Videos
• What Every Marketer Should Know About Print DesignVladimir Gendelman
  Print marketing works best when designers and marketers can easily work together. So both need to know at least the basics of each other's craft. Here are print design essentials ...
  Advertising, Branding, Career Management, Direct Marketing, Logos, Print Collateral
• Does Consumer Awareness Matter for B2B Brands?Ayaz Nanji
  Business decision-makers are 10% more likely to consider B2B brands that consumers know and feel connected to, according to a recent report from Siegel+Gale.
  B2B Marketing, Brand Awareness, Branding, Customer Behavior, Research Summaries, Survey Data
• Three Questions Every Brand's Story Must AnswerChad Cipoletti
  What does your brand's story tell your customers? The following three questions can help you create content that demonstrates who you are, where you're taking customers, and why you matter.
  Branding, Content, Content Marketing, Creativity, Customer Engagement, Marketing Tips
• Which Companies Have the Best Reputations?Ayaz Nanji
  Among all companies, Amazon.com has the best reputation with US consumers, according to a recent report by Nielsen and The Harris Poll.
  Brand Awareness, Brand Equity, Branding, Reputation Management, Research Summaries, Survey Data
• Four Proven Tips for Being Heard Amid the Social Media RoarJordan Slabaugh
  Want your brand to stand out during the next big event? Here are four proven strategies to make sure it gets heard in a noisy, social media world.
  Brand Awareness, Brand Management, Branding, Content, Creativity, Customer Engagement, Facebook, Marketing Strategy, Social Media, YouTube
• Find the Right Imagery for Social Media BrandingNoelle Federico
  Selecting the right images for social media requires some serious thought. Brands that skimp on the quality of their images risk lowering their brand's appeal.
  Branding, Content, Digital Theory, Facebook, Social Media, Website Design
• Get to Know the New Starring Roles of Content MarketingJeannette de Beauvoir
  New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team.
  Brand Management, Branding, Career Management, Content, Content Marketing, Copywriting, Digital Marketing, Web Content, Web Copy, Writing
• Social Pros All-Stars Trading Cards [Slideshow]Jay Baer
  Want to learn how to become a heavy hitter in social media? The Social Pros All-Stars slideshow highlights the career paths of social media managers and provides tips for becoming ...
  B2C, Brand Management, Branding, Digital Marketing, High-Tech Marketing, Instagram, Social Media, Social Networking, Twitter
• The Complete A to Z Guide to Personal Branding [Infographic]Seth Price
  If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value. Check out this infographic for tips ...
  Blogging, Branding, Content, Customer Engagement, High-Tech Marketing, Keywords, LinkedIn, Marketing Tips, Personal Branding, Social Media, Thought Leadership, Twitter, Writing
• The 25 Most Powerful Corporate BrandsAyaz Nanji
  The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand.
  Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries, Survey Data
• Develop Your Brand Voice: Three Keys to Killer MessagingMaria Ross
  Here are three tips to consider when crafting messaging so you can pique interest, create a relationship, and stand out from your competition.
  Brand Awareness, Brand Positioning, Branding, Customer Communications, Customer Experience, Customer Relationships, Positioning, Value Propositions