Branding

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• Three Strategies That CPG Marketers Can Learn From the World of EntertainmentMargo Chase
  Entertainment marketers are masters at grabbing an audience's attention in a split second with just one image, clip, or tweet. They do so by focusing their marketing on these three ...
  Ad Copy, Advertising, Brand Management, Brand Positioning, Branding, Content Strategy, Customer Relationships, Marketing Strategy, Sales and Advertising
• The 10 Most Valuable Global Brands in 2016Ayaz Nanji
  Apple, Google, and Coca-Cola are the most valuable brands in the world this year, according to recent research from Interbrand.
  Brand Awareness, Brand Equity, Brand Loyalty, Brand Management, Brand Positioning, Branding, Research Summaries
• Brand It Like BeyoncéRoger Dudler
  Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned and ...
  Brand Awareness, Brand Loyalty, Brand Management, Brand Positioning, Branding, Collaboration
• Here We Grow: Four Tips to Scale Localized MarketingMartha France
  It's exciting to be part of a growing business. But growth can also be stressful, especially for Marketing. In fact, sometimes growth can cripple your business if you do not ...
  Branding, Local Marketing, Marketing Strategy
• The 3 E's of Brand Admiration (and How Marketers Can Foster Them)Josh Zywien
  Enablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered?
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Engagement, Customer Loyalty, Customer Relationships, Engagement
• Influencer Marketing Isn't Broken, You're Just Doing It WrongBrendan Lattrell
  Word-of-mouth marketing is nothing new, but digital influencer marketing is... and all parties involved have a lot to learn still. Which is why many brands are approaching influencer marketing the ...
  Advertising, Branding, Content, Content Marketing, Marketing Strategy, Word-of-Mouth, YouTube
• How to Boost Your Brand's Eco-Friendly ImageJeriann Watkins
  Becoming known as an eco-friendly brand isn't easy. Especially when so many brands present themselves as environmentally minded, and make so much noise on social and traditional media, even if ...
  Brand Management, Brand Positioning, Branding, Green Marketing, Product Management, Product Marketing
• The Saving Grace of Brand Admiration: 3 Companies, 3 Mistakes, 3 Different OutcomesJosh Zywien
  How would customers react to your company's mistakes and missteps if it had long ago made sure to invest in becoming an admired brand? Certainly not the way they would ...
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Customer Loyalty, Customer Relationships, Customer Retention, Public Relations
• Brand Admiration: Three Powerful Bottom-Line Benefits of Being AdmiredJosh Zywien
  Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?
  Brand Equity, Brand Loyalty, Branding, Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy
• Sales and Marketing Collateral: A Guide to Printing MaterialsNicholas Brown
  Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know ...
  Branding, Direct Marketing, Print Collateral, Retail Marketing, Sales, Small Business
• Want to Build a Strong Brand? Get Messaging Right. Here's How...Carolyn McMaster
  Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers ...
  Brand Positioning, Branding, Customer Relationships, Marketing Communications, Marketing Strategy, Positioning, Public Relations
• Brand Admiration and the Value of Respect: How to Build a Revered BrandJosh Zywien
  Respect for a brand—for its identity, purpose, and achievements—increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go ...
  Brand Loyalty, Brand Positioning, Branding, Customer Loyalty, Customer Relationships, Marketing Strategy
• The 10 Tech Companies With the Best ReputationsAyaz Nanji
  Amazon has the best reputation with consumers in the United States of any technology company, according to recent research from the Reputation Institute.
  Brand Equity, Brand Loyalty, Branding, Research Summaries, Survey Data, Technology
• What to Keep in Mind When You Measure Your Brand ValueAyodeji Onibalusi
  You want to measure the value of your brand, but you're overwhelmed by countless metrics. Rather than measure everything, check out these four factors that matter most.
  Advertising, Brand Ambassadors, Branding, Marketing Analytics, Measurement, Metrics
• Personal Branding: 10 Steps Toward a New Professional You [Infographic]Verónica Jarski
  Does your personal brand need freshening up? Check out these 10 tips to get started.
  Branding, Career Management, Social Media
• The 10 Brands With the Most Buzz in 2016Ayaz Nanji
  Amazon and Netflix are the most "buzzed" about brands in 2016, according to recent research from YouGov BrandIndex.
  Brand Awareness, Brand Management, Branding, Research Summaries, Survey Data
• The Media Companies With the Most Brand EquityAyaz Nanji
  Netflix has the the strongest brand equity of any major media company, according to recent data from The Harris Poll.
  Brand Equity, Brand Loyalty, Brand Management, Branding, Research Summaries, Survey Data
• Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)Josh Zywien
  When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships.
  Brand Awareness, Brand Loyalty, Brand Management, Branding, Customer Behavior, Customer Loyalty, Customer Relationships, Customer Satisfaction
• Five To-Do's for a Rebrand That RocksRobin Saitz
  No matter the reason for a rebrand, there's no denying it's a major decision—and an expensive undertaking. Among all that needs to be done, these five things are a must ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Campaign Management, Content, Positioning, Research
• #SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's RoundupChristian Neri
  New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video ...
  Advertising, B2C, Branding, Content, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Tumblr, Twitter