Branding

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• Three Ways to Juice Your Marketing Results Using ColorTom Shapiro
  You might not think much about it, but we experience the world through colors. Every day, in all we do, we respond to the colors around us. That has implications ...
  Advertising, Brand Management, Branding, Digital Theory, Landing Pages, Web Analytics, Website Design
• #SocialSkim: Social Media This Week: Yahoo's New Logo, Marketing With Images, MoreAngela Natividad
  Summer’s just about over, social is spinning on, and a picture's worth a thousand characters. Get the skinny on Yahoo's new logo, whether images increase engagement on Twitter, how to ...
  Branding, Content, Content Marketing, Digital Theory, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos
• #SocialSkim: Social Media This Week: Controversy, Facebook's Shared Photo Albums, MoreAngela Natividad
  See what two controversies rocked the social scene this week (neither involved Syria). Also find a flowchart for choosing hashtags, stats on the best socnets for B2B, Twitter's latest social ...
  Advertising, Branding, Customer Behavior, Digital Theory, Facebook, Instagram, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• Eight Tips for Creating a Great LinkedIn Business PageJessica Davis
  Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.
  Advertising, B2B Marketing, Branding, Customer Acquisition, LinkedIn, Social Business, Social Media, Social Networking
• It's a Shame You Chose That Name: The Six Biggest Naming MistakesLaurel Sutton
  Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, and spark interest among customers. Get ...
  Brand Management, Branding, Naming, Positioning, Value Propositions
• Brand Love for the Long Haul: Five Tips for Lasting Connections With CustomersChristina Papale
  To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ...
  Brand Ambassadors, Brand Loyalty, Branding, Customer Behavior, Customer Loyalty, Customer Relationships
• #SocialSkim: Social Media This Week, Including Social Analytics and Improved MeetingsAngela Natividad
  It's gonna be a long summer. To tide you over, we've got a cat with a British accent, some branded coattail-riding on the royal baby, updates to Tumblr and Adobe ...
  Advertising, Branding, Customer Service, Facebook, Google, High-Tech Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine, Web Analytics
• Five Tips to Shake Up Your Next Event and Revitalize Your BrandCassie Brown
  Nothing beats face-to-face communication, which is why live events are still vital to your branding mix. At many companies, though, events have grown stale. Here's what's you can do to ...
  B2B Marketing, Branding, Conferences, Customer Experience, Customer Relationships, Marketing Strategy, Tradeshows/Events
• Five Ways Marketing Can Manage Its Digital Content AssetsMatthew Gonnering
  Your brand has a story, which is nearly impossible to tell without some form of digital media. Managing those media assets effectively is an important skill. Here are five ways ...
  Branding, Content, Management, Measurement
• Mark Twain's 10-Sentence Course on Branding and MarketingTom Bentley
  Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation.
  Advertising, Brand Loyalty, Brand Management, Brand Positioning, Branding, Career Management, Content, Content Marketing, Humor, Marketing Strategy, Positioning, Writing
• Cats and Bacon: Why They Continue to Go Viral Online [Infographic]Verónica Jarski
  Why are cats and bacon so absurdly popular on the Internet? Why aren't, say, puppies and ham as popular? Check out the following infographic to find out more about the ...
  Branding, Content, Customer Behavior, Data, Google, Social Media
• #SocialSkim: Social Media This Week, Including Twitter's Media Blog and IKEAAngela Natividad
  Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA ...
  B2C, Branding, Content, Digital Theory, Pinterest, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Word-of-Mouth
• Seven Tools to Monitor and Promote Your Personal BrandWill Mitchell
  Good personal branding is all about presenting yourself as both personable and professional. In this article you'll find seven tools and services to help you automate the growth of your ...
  Branding, Career Management, Personal Branding, Public Relations, Reputation Management, Social Media, Twitter
• The Future of Branding: The Digital Dimension (More Brand Management Lessons From Silicon Valley)Jens Lundgaard
  The recognition of digital user interface's importance seems to be slowly sinking into corporate culture the way "brand" did a couple of decades ago. Branding agencies need to hire or ...
  Brand Management, Branding, Customer Experience, Digital Marketing, Digital Theory
• Does Your Logo Meet These Five Brand Rules?Tara Hornor
  Whether you've never had a logo developed for your small business or you suspect your logo isn't everything it could be, these five rules for your brand can help guide ...
  Branding, Logos, Print Collateral
• Content Marketing Sweetens the Mix [Infographic]Verónica Jarski
  How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ...
  Ad Copy, Advertising, Brand Management, Branding, Content, Content Marketing, Web Content
• From Nine to Known (Part 2): Nine Tips for Maximizing Your Nine-Minute Brand Actions [Infographic]William Arruda
  Finding nine minutes and spending them building your brand isn't difficult if you develop the nine-minute habit. Here are nine tips and tricks—and an infographic—for making nine minutes a day ...
  Branding, Career Management, Social Networking
• From Nine to Known (Part 1): Nine Nine-Minute Tips for Building Your BrandWilliam Arruda
  Being visible and available is something you must do every day so you can attract ideal opportunities and advance your career. Here are nine activities you can easily slot into ...
  Brand Management, Brand Positioning, Branding, Career Management, Facebook, Reputation Management, Social Media, Social Networking
• Four Steps for Using Images in Your Brand's Social StrategyStephen Shepherd
  As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Creativity, Customer Engagement, Customer Loyalty, Facebook, Instagram, Pinterest, Social Media, Twitter
• Mobile Minute [Video]: Google I/O Isn't Just for DevelopersRene Cacheaux
  This week, we're examining Google I/O, the annual developer-focused conference held by Google. Is it just for developers? Let's explore that thought.
  Brand Management, Branding, Google, Google+, Tradeshows/Events