Branding

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• Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Copywriting, Creativity, Customer Retention, Facebook, Instagram, Social Media, Twitter, User-Generated Content, Websites
• Manage Your Marketing Career in 3DWilliam Arruda, Deb Dib
  Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot ...
  Brand Management, Brand Positioning, Branding, Career Management, Reputation Management
• B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets LongerVahe Habeshian
  US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, ...
  B2B Marketing, Brand Positioning, Branding, Channel Marketing, Lead Generation, Marketing Challenges, Marketing Strategy, Measurement, Positioning, Research Summaries, Sales
• The 7 Biggest Misconceptions of Successful B2B MarketingRussell Glass
  What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts ...
  Advertising, Attribution Modeling, B2B Marketing, Branding, Customer Behavior, Marketing Strategy, Metrics, Personalization, ROI, Sales, Targeting
• 8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
  Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
  Brand Awareness, Branding, Content, Content Marketing, Creativity, Customer Relationships, Instagram, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Product Marketing, Social Business, Social Media, Social Networking, Tradeshows/Events, Web Content
• Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkimAngela Natividad
  Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, ...
  Advertising, B2B Marketing, B2C, Branding, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• What Big Data and Your Kids Have in Common [Infographic]Verónica Jarski
  If Big Data were personified, it'd be a kid. As anyone who has children or works with them knows, kids love to ask questions. Likewise, Big Data seems to be ...
  Branding, Data, Digital Marketing, Lead Generation, Links, Web Analytics
• How to Tell a Visual Story (Even You, B2B): A Marketer's GuideAnn Handley, Nick Westergaard
  As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
  B2B Marketing, Brand Positioning, Branding, Community, Content, Content Marketing, Digital Theory, Facebook, Google+, Inbound Marketing, Integrated Marketing, Lead Generation, Location-Based Marketing, Marketing Strategy, New Media, Pinterest, Positioning, Social Business, Tradeshows/Events, Twitter
• 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
  This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
  Ad Copy, Advertising, Brand Awareness, Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing, Email, Facebook, Integrated Marketing, Interactive Marketing, Lead Generation, Mobile Marketing, Online Marketing, Smartphones, Social Media, Television
• Three Things You Need to Know When Building Your Brand in ChinaMark Tanner
  China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked ...
  Advertising, Brand Awareness, Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Customer Relationships, International Marketing, Social Media
• A Nine-Step Path to Personal Branding [Infographic]Verónica Jarski
  Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the ...
  Brand Awareness, Brand Management, Branding, Marketing Tips, Personal Branding, Reputation Management
• 10 Personal Branding Trends for 2013 (Part 2)William Arruda
  In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends ...
  Branding, Career Management, Collaboration, Facebook, LinkedIn, Mobile Marketing, Networking, Social Networking, Videos
• Pavlov's Dog, or How to Develop and Deliver a Consistent Brand ExperienceMichael DiFrisco
  When we hear a name, see a logo, whiff a particular scent, or encounter a sensation, we are conditioned—like Pavlov's dogs—to respond in a specific way.
  Brand Loyalty, Brand Positioning, Branding, Customer Behavior, Customer-Centric, Customer Experience, Customer Relationships, Customer Service, Positioning, Value Propositions
• Power Up Your Marketing to Prove Business Value [Infographic]Laura Patterson
  Numerous studies throughout 2012 reiterated just how challenged marketers are in proving Marketing's business value. Some marketers, though, are cracking the code, and we can learn lessons from them as ...
  Branding, Customer-Centric, Customer Relationships, Marketing Analytics, Marketing Automation, Marketing Tips
• 10 Personal Branding Trends for 2013 (Part 1)William Arruda
  At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting ...
  Branding, Career Management, Content, Content Marketing, Job Search, LinkedIn, Mobile Marketing, Personal Branding, Pinterest, Social Media, Social Networking, YouTube
• How to Avoid 'False Choices' in Content MarketingJoe Chernov
  Our penchant for snappy axioms—most of them a derivative of "set content free"—has put content marketing on a collision course with otherwise sensible business objectives.
  B2B Marketing, Brand Awareness, Branding, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Marketing Strategy, Mobile Marketing, Positioning, Technology, Web Content
• How to Design Your Business Card With Psychology in Mind [Infographic]Verónica Jarski
  When creating a business card, keep in mind that it will be a memento in someone's wallet or purse to remind them of your meeting. So make sure your card ...
  Brand Management, Branding, Career Management, Customer Relationships, Marketing Tips, Personal Branding
• The Seven Pitfalls of a Modern-Day BrandMatthew Turner
  Reaching people is easy these days. For all intents and purposes, we no longer have technological barriers and geographical boundaries to worry about. Brand awareness is easy to come by. ...
  Brand Awareness, Brand Positioning, Branding, Writing
• Seven Rebranding Lessons Learned: A Road Map From a Newly Merged CompanyMark Durrett, Alicia Smith
  Working through a six-month rebranding effort, we learned seven key lessons we deemed worthwhile to share in the hope they can help others who might face similar challenges.
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Insight, Feedback, Positioning, Technology, Value Propositions
• From Tampons to Tablets: The Best and Worst Product Names of 2012Laurel Sutton
  We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired ...
  Branding, Naming, Positioning, Product Management, Product Marketing, Taglines