Campaign Management

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• Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
  Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
  Advertising, Campaign Management, Facebook, Google, Lead Generation, PPC Campaigns, Search Engine Marketing, Targeting
• How to Create Engaging Social Media Campaigns That Get AttentionBen Sailer
  Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the ...
  Campaign Management, Content, Facebook, Instagram, LinkedIn, Social Media, Twitter, Writing
• Eight Rules for Data-Driven MarketingAshley Stirrup
  From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article ...
  Big Data, Campaign Management, Data, Marketing Strategy, Measurement, Metrics, Research, ROI
• Five Steps to Successful Audience Targeting in Online Ad CampaignsMichel Benjamin
  These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach ...
  Advertising, Campaign Management, Data, Targeting
• Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best SolutionJenny Ridge
  If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If ...
  Branding, Campaign Management, Collaboration, Content, Digital Marketing, Project Management, Technology
• How to Measure LinkedIn Organic ActivityFrank Moreno
  Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable.
  Campaign Management, Data, LinkedIn, Measurement, Metrics, Social Analytics, Social Media
• Eight Steps for Running a Successful Addressable TV CampaignNick Lockard
  Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that ...
  Advertising, Campaign Management, Targeting, Television, TV
• Seven Marketing Automation Predictions and Best-Practices for 2017Tom Ryan
  If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these ...
  Campaign Management, Customer Retention, Marketing Automation, Marketing Strategy, Technology, Virtual Reality
• Four Ways to Take Full Advantage of Email Marketing With Advanced AnalyticsJohn Thies
  Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.
  Campaign Management, Email, Email Campaigns, Email Marketing, Engagement, Marketing Analytics, Metrics, Web Analytics
• Brand Admiration Is Earned, Not Given: Here's How to Make It Last ForeverJosh Zywien
  Lasting brand admiration is achieved when your business becomes part of who people are (think "Mac people") and what they stand for. That kind of relationship isn't accidental or the ...
  Brand Loyalty, Campaign Management, Customer Experience, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy
• Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?Trevor Testwuide
  MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.
  Advertising, Attribution Modeling, Campaign Management, Data, Marketing Strategy, Measurement, Metrics, Multichannel Marketing, Sales
• Dying Sales Funnel? Bring Dead Leads to Life Through Lead NurtureBrad Dodge
  Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is ...
  Campaign Management, Content, Content Marketing, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Metrics, Print Collateral, Sales
• Five To-Do's for a Rebrand That RocksRobin Saitz
  No matter the reason for a rebrand, there's no denying it's a major decision—and an expensive undertaking. Among all that needs to be done, these five things are a must ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Campaign Management, Content, Positioning, Research
• The Biggest Sales-Enablement Problems and Their Solutions [Infographic]Verónica Jarski
  Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.
  Campaign Management, Content, Content Marketing, Marketing Strategy, Sales
• Four Ways Marketers and Creatives Can Collaborate BetterMatt Cooper
  Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with their frustrated counterparts.
  Campaign Management, Collaboration, Creativity, Digital Marketing, Marketing Challenges, Product Management, Project Management
• What to Consider Before Launching a Marketing Campaign in Another CountryAkshata Mehta
  Before you start planning a marketing campaign to launch in another country, make sure to keep these things in mind.
  Brand Management, Campaign Management, Customer Relationships, Marketing Strategy, Thought Leadership
• Why Marketing Agencies Will Operate Like Special Ops in 2016Matt Goddard
  This year, expect winning agencies to organize like military Special Operations teams—small, nimble groups that operate under a single banner—and integrate brand strategy, demand generation, and marketing technology into one ...
  Advertising, Brand Management, Campaign Management, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Targeting, Thought Leadership
• Three Principles to Help Guide Your Omnichannel MarketingCollin Sebastian
  To succeed in omnichannel marketing, you need to fully understand and meet your customers' needs across various channels. The following principles can keep you focused on doing that.
  Advertising, Campaign Management, Content, Content Strategy, Marketing Strategy, Millennials, Mobile Marketing
• Three Quick Tips for Crushing Personalization and Achieving Brand LoveJill Talvensaari
  Want to wow customers and foster brand love? Creating personalized, real-time, data-driven communications helps you do that—and more.
  Brand Loyalty, Brand Management, Branding, Campaign Management, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Personalization
• Do the Math: Using Metrics for Marketing Success [Infographic]Verónica Jarski
  Today's marketers must keep abreast of their marketing numbers—budgets, measurement, and metrics. This infographic can help you see how your marketing strategy numbers add up.
  Campaign Management, Data, Marketing Budgets, Measurement, Metrics, Personalization, Websites