Eight Ways to Reduce Search Ad CPA and Boost ConversionsChandal Nolasco da Silva
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ...
How to Create Engaging Social Media Campaigns That Get AttentionBen Sailer
Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the ...
Eight Rules for Data-Driven MarketingAshley Stirrup
From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article ...
Five Steps to Successful Audience Targeting in Online Ad CampaignsMichel Benjamin
These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach ...
Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best SolutionJenny Ridge
If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If ...
How to Measure LinkedIn Organic ActivityFrank Moreno
Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable.
Eight Steps for Running a Successful Addressable TV CampaignNick Lockard
Addressable TV is a powerful advertising tactic. Its advantages lie in the data available for targeting, its ability to significantly reduce waste, its ROI measurability, and the post-campaign data that ...
Seven Marketing Automation Predictions and Best-Practices for 2017Tom Ryan
If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these ...
Four Ways to Take Full Advantage of Email Marketing With Advanced AnalyticsJohn Thies
Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.
Brand Admiration Is Earned, Not Given: Here's How to Make It Last ForeverJosh Zywien
Lasting brand admiration is achieved when your business becomes part of who people are (think "Mac people") and what they stand for. That kind of relationship isn't accidental or the ...
Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?Trevor Testwuide
MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.
Dying Sales Funnel? Bring Dead Leads to Life Through Lead NurtureBrad Dodge
Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is ...
, Content Marketing
, Email Campaigns
, Lead Generation
, Lead Nurturing
, Marketing Automation
, Print Collateral
Five To-Do's for a Rebrand That RocksRobin Saitz
No matter the reason for a rebrand, there's no denying it's a major decision—and an expensive undertaking. Among all that needs to be done, these five things are a must ...
The Biggest Sales-Enablement Problems and Their Solutions [Infographic]Verónica Jarski
Most companies say their sales teams lack the right content at the right time. Here's a quick look at those sales-enablement problems and ideas for solving them.
Four Ways Marketers and Creatives Can Collaborate BetterMatt Cooper
Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with their frustrated counterparts.
What to Consider Before Launching a Marketing Campaign in Another CountryAkshata Mehta
Before you start planning a marketing campaign to launch in another country, make sure to keep these things in mind.
Why Marketing Agencies Will Operate Like Special Ops in 2016Matt Goddard
This year, expect winning agencies to organize like military Special Operations teams—small, nimble groups that operate under a single banner—and integrate brand strategy, demand generation, and marketing technology into one ...
Three Principles to Help Guide Your Omnichannel MarketingCollin Sebastian
To succeed in omnichannel marketing, you need to fully understand and meet your customers' needs across various channels. The following principles can keep you focused on doing that.
Three Quick Tips for Crushing Personalization and Achieving Brand LoveJill Talvensaari
Want to wow customers and foster brand love? Creating personalized, real-time, data-driven communications helps you do that—and more.
Do the Math: Using Metrics for Marketing Success [Infographic]Verónica Jarski
Today's marketers must keep abreast of their marketing numbers—budgets, measurement, and metrics. This infographic can help you see how your marketing strategy numbers add up.