Campaign Management

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• Why King Content Has Been Overthrown by ContextMarie Huitsing
  Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content.
  Advertising, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Email Campaigns, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Social Media
• How to Get Better Branded Content for Your Campaigns: Give Away More Creative ControlMatthew Myers
  Find creative partners you trust, get on the same page about the project, then let them do their thing. But before you hand over the keys to the kingdom, here ...
  Branding, Campaign Management, Content, Creative Briefs, Hiring Outside Resources
• Three Ways It Pays for Marketers to Be More Data-DrivenDoug Camplejohn
  Data plays a key role in B2B marketing. Here is an outline of three ways marketers can reap the rewards of being more data-driven.
  B2B Marketing, Campaign Management, Data, Forecasts, Measurement, Targeting
• Three Innovative Ideas for Using Long-Form Content to Successfully Engage CustomersJason Illian
  Flashy content may pique your customers' interest, but to keep that interest you need to provide content with substance. Long-form content can create such meaningful engagement. Here's how.
  Brand Awareness, Brand Loyalty, Brand Management, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Mobile Marketing, Smartphones
• Your Agency's Conflicts of Interest May Be Costing You MoneyRobert Glazer
  When the financial interests of agencies and clients don't align, many agencies fail to serve the client first. To make sure they get real results, marketers need to know potential ...
  Advertising, Campaign Management, Digital Marketing, Management, ROI
• Your Email Service Provider: Five Must-Have Capabilities and One Essential TraitEd Kuderna
  Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership.
  Campaign Management, Email, Email Marketing, Email Service Providers, Integrated Marketing, Marketing Analytics, Marketing Automation, Metrics
• Five Ways to Get Board Backing for Your Marketing CampaignJulia Doheny (Cupman)
  Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has more influence than Marketing. So what can you do?
  B2B Marketing, Campaign Management, Career Management, Management, Marketing Planning, ROI
• Content Marketers, Quit Selling Like It's 2004 [Infographic]Verónica Jarski
  Is your content solely about pushing sales? It's not 2004! Customers expect more from content. Check out these tips for content creation for today's savvy marketers.
  Campaign Management, Content, Content Marketing, Content Strategy, Marketing Strategy
• A Three-Step Guide to Mobile MessagingCezar Kolodziej
  Consumers have made a dramatic shift toward mobile, and it's time that marketers finally do the same. These three steps will help you integrate mobile messaging into your marketing campaigns.
  Campaign Management, Content, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Mobile Marketing, SMS
• How Pairing Search and Social Boosts Campaign PerformanceAyaz Nanji
  Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software.
  Advertising, Campaign Management, Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines, Social Media, Social Networking
• Top 10 Tips for Using a Celebrity SpokespersonDarcy Bouzeos
  We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your celebrity marketing strategy, ...
  B2C, Brand Ambassadors, Campaign Management, Hiring Outside Resources, Marketing Tips, Nonprofits, Public Relations, Tradeshows/Events, Word-of-Mouth
• Five Must-Have Insights for Better PPC Campaign PerformanceLarry Kim
  In data-driven marketing channels, such as paid search, having the most relevant and recent data possible is vital, because you're competing in real time (usually with real budget constraints) for ...
  Advertising, Campaign Management, Marketing Analytics, Metrics, PPC Campaigns, Search Engine Marketing
• Spend and Strategize Wisely to Increase Your Organic Reach on FacebookKevin Bobowski
  Embracing these tactics can extend your reach on Facebook, engage your audience, and drive revenue from your Facebook marketing—despite recent News Feed changes.
  Campaign Management, Content, Content Marketing, Customer Insight, Digital Marketing, Facebook, Online Marketing, Promotions, Social Media, Word-of-Mouth
• Effective Direct Response Marketing: One-Shot vs. CampaignMichael Zipursky
  You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, ...
  Campaign Management, Direct Marketing, Email, Sales
• #SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More...Angela Natividad
  Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), ...
  Advertising, Campaign Management, Digital Marketing, Digital Theory, Facebook, Nonprofits, Public Relations, Snapchat, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• Five Tips for Painting a Clearer Marketing Ops Picture With Data VisualizationVince Stuntebeck, Trevor Jones
  To portray data effectively, use simple and informed graphs to reveal the story behind the data. This article focuses on how to apply data visualization techniques in marketing operations to ...
  Attribution Modeling, Campaign Management, Data, Lead Scoring, Marketing Analytics, Marketing Budgets, Marketing Operations, Measurement, Metrics, ROI
• A Master Guide to Product Listing Ads (PLAs) [Infographic]Verónica Jarski
  To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list.
  Ad Copy, Advertising, Campaign Management, Copywriting, Customer Engagement, Customer Retention, Google, Lead Generation, Marketing Analytics, Product Marketing, Sales and Advertising, SEO
• Four Steps to Ensuring Your Strategy Achieves ResultsLaura Patterson
  Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious ...
  Campaign Management, Email Campaigns, Management, Marketing Challenges, Marketing Operations, Marketing Tips, Measurement, Metrics, Product Management, Promotions
• The Oscars, Social Media Buzz, and Advertising [Infographics]Vahe Habeshian
  With the Oscars all but here, audiences have been taking to social media in the past month or two to cast their "votes" for their choices of award winners.These two ...
  Advertising, Brand Awareness, Campaign Management, Measurement, Social Media, Television, Word-of-Mouth