Career Management

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• Six Must-Have Traits of a Social Media ManagerYo Noguchi
  You're at the point of social media burnout, so you've decided it's about time your business had a dedicated social media manager. Good move. But what skills, traits, and ...
  Career Management, Content, Hiring Outside Resources, Marketing Operations, Project Management, Social Media, Social Networking
• Everything I Learned About Marketing Came From Comedy, Part 2: ImprovKathy Klotz-Guest
  Part 2 of this two-part article series outlines more ways that comedy—in this case, improvisation—can help us become better marketers and connect more easily with our audiences.
  Career Management, Collaboration, Customer-Centric, Customer Insight, Customer Relationships, Humor, Positioning, Value Propositions
• The B2B Marketer's Guide to SXSW 2014 [Infographic]Verónica Jarski
  Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.
  B2B Marketing, Brand Management, Career Management, Conferences, Data, Marketing Strategy, Social Media, Social Networking, Thought Leadership, Tradeshows/Events
• How to Hire the Best Marketers for Your Marketing TeamSusan Pechman
  Every great marketer doesn't need to have every single skill or trait. Rather, it's the mix of each marketer's skills, experience, and traits blended with those of others on your ...
  Career Management, Hiring Outside Resources, Management, Marketing Operations
• Three Must-Have Internal Metrics for Productive Marketing TeamsBryan Nielson
  How should productivity be measured? Here are three types of internal marketing metrics you should be tracking to help ensure greater effectiveness, efficiency, and predictability for your marketing team.
  Career Management, Management, Marketing Operations, Measurement, Metrics, Project Management, Time Management
• Three Reasons Marketers Need a High Data IQHeather Zynczak
  Are you proficient in using the data at your disposal? You should be. Here's why.
  Career Management, Chief Marketing Officer, Data
• How Klout Can Guide Your Online Marketing StrategyNicholas A. Kosar
  If you are a services professional of any kind, or you market for a services firm, here are five steps to take to improve you influence and the ROI of ...
  Career Management, Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Sales, Services Marketing, Social Media
• Five Myths About Productivity—DebunkedCorey O'Loughlin
  Do you believe the following myths about being productive? If so, you might be making work harder on yourself. Here's a look at five common myths and why they're wrong.
  Career Management, Email, Time Management
• Six Work Lessons Marketing Pros Can Learn From Social Media Best-PracticesBryan Nielson
  We can learn plenty by observing how people use social media—and those lessons can apply to how we function as marketers at our places of work.
  Career Management, Collaboration, Social Media
• Personal Branding Trends for 2014 (Part 2)William Arruda
  Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career success.
  Career Management, Content, Content Marketing, LinkedIn, Mobile Marketing, Nonprofits, Personal Branding, Videos, Web Content
• Four Reasons Marketing Resolutions FailCorey O'Loughlin
  Marketing resolutions, like personal ones, often fail for specific reasons. Here's a look at four of them.
  Career Management
• Personal Branding Trends for 2014 (Part 1)William Arruda
  Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future trends. My take on 2014? It will be a year ...
  Brand Ambassadors, Career Management, Content Marketing, Digital Theory, Personal Branding, Social Media, Social Networking, Videos
• Three Reasons to Ditch the Elevator PitchSteve Woodruff
  Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them.
  Career Management, Content, Customer Acquisition, Customer Relationships
• Marketing Career Advice (and How Great CMOs Are Destined to Be the Next CEOs)Patricia Hume
  What makes CMOs great at their job would make them really good CEOs, too. Follow the marketing career advice outlined here, and who knows how far up the ladder you ...
  Career Management, Chief Marketing Officer, Management, Marketing Strategy
• Eight Qualities Employers Will Look for in Digital Marketers in 2014Jerry Bernhart
  Aside from the hands-on, nuts-and-bolts skills that are required for success in e-commerce, SEM, mobile marketing, Web analytics, social media, and email, expect employers in 2014 to put increasing emphasis ...
  Career Management, Digital Marketing, Digital Theory, Online Marketing
• Marketers Must Learn Martian (AKA, the Language of Business)Heather Fitzpatrick
  Marketing professionals and their nonmarketing counterparts, particularly those who come from a finance background, might as well be denizens of different planets. But they can communicate. Here's how.
  Career Management, Chief Marketing Officer, Finance, Management, Marketing Challenges, Marketing Operations, Metrics, ROI
• Your Email Marketing as Cinderella: Treat It Like a Princess, Not a ServantKaren Talavera
  How do you upgrade email out of the servants' quarters and into the manor house without causing companywide upheaval that makes a season of Downton-Abbey seem like a child's fairy ...
  Career Management, Email, Email Campaigns, Email Marketing, Metrics, ROI
• What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns [Infographic]Verónica Jarski
  In a recent survey, marketers were asked about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch. Here's ...
  Career Management, Email, Email Marketing, Marketing Challenges, Social Media, Websites
• State of Digital Marketing Talent: Skills Lacking, Specialists NeededAyaz Nanji
  Seven in ten execs (71%) at large companies and agencies say their digital marketing teams are strong in some areas but mediocre or weak in others, according to a recent ...
  Career Management, Digital Marketing, Interactive Marketing, Research Summaries, Survey Data
• How to Use LinkedIn to Promote Your Professional Services (Article 3 of 3)Nicholas A. Kosar
  In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.
  Career Management, Customer Acquisition, Lead Generation, LinkedIn, Sales, Services Marketing, Social Media, Social Networking