Career Management

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• Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkimAngela Natividad
  This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've ...
  Career Management, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Measurement, Mobile Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Lessons From the Greatest Marketer of All Time... Expelled From OxfordMatt D'alesio
  He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you ...
  Ad Copy, Advertising, Career Management, Copywriting, Customer Acquisition, Customer Behavior, Direct Marketing, Product Marketing, Research, Television, TV, Writing
• 10 Lessons From Digital Pioneers on How To Become a Digital SuccessPaul Springer, Mel Carson
  If you could speak with the brains behind TED Talks videos, Google's Webmaster community, and my.barakobama.com—and 17 other digital pioneers, what might they advise? Probably not what you'd expect.
  Career Management, Data, Digital Marketing, Digital Theory, Marketing Inspiration, Marketing Strategy
• How to Market Your Book: The Modern Book TourPeg Fitzpatrick
  As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a ...
  Career Management, Content, Content Marketing, Digital Marketing, Google+, Interactive Marketing, Online Marketing, Social Media
• 11 Foolproof Ways to Ruin Your Presentation Slides [Slide Show]Verónica Jarski
  The typos on the title slide and other errors in this slide show are intentional. Moreover, MarketingProfs sincerely implores you to not follow the advice herein as prescription. In fact, ...
  Career Management, Content, Copywriting, PowerPoint, Presentations, Sales, Writing
• Lead Generation Isn't Everything: You Need a Sales Rock Star!Stephen Guidetti
  Sure, marketing can generate leads—but leads, though necessary, aren't sufficient. You also need a sales rock star to convert those leads into sales. So, what qualities should your star have?
  B2B Marketing, Career Management, Customer Acquisition, Lead Generation, Management, Networking, Sales
• 10 Personal Branding Trends for 2013 (Part 2)William Arruda
  In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends ...
  Branding, Career Management, Collaboration, Facebook, LinkedIn, Mobile Marketing, Networking, Social Networking, Videos
• Digital, Direct Marketing Hiring Flat in 1Q13, but Hiring Freezes DropLenna Garibian
  Job prospects for direct and digital marketers have remained flat in the first quarter of 2013: The proportion of employers planning to add marketing staff over the next three months ...
  Career Management, Digital Marketing, Job Search, Marketing Analytics, Research Summaries
• 10 Personal Branding Trends for 2013 (Part 1)William Arruda
  At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting ...
  Branding, Career Management, Content, Content Marketing, Job Search, LinkedIn, Mobile Marketing, Personal Branding, Pinterest, Social Media, Social Networking, YouTube
• How Much Do You Know About LinkedIn? [Slide Show]Christian Gulliksen
  LinkedIn, like any other social site, has its proponents and detractors. Before taking sides, though, consider this helpful data about what's often considered a truly business social network.
  Career Management, Demographics, LinkedIn, Social Media, Social Networking
• How to Design Your Business Card With Psychology in Mind [Infographic]Verónica Jarski
  When creating a business card, keep in mind that it will be a memento in someone's wallet or purse to remind them of your meeting. So make sure your card ...
  Brand Management, Branding, Career Management, Customer Relationships, Marketing Tips, Personal Branding
• Social Marketing Benchmarks: Budgets, Goals, and MoreLenna Garibian
  Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
  Blogging, Brand Awareness, Career Management, Content, Facebook, Google+, Instagram, LinkedIn, Nonprofits, Pinterest, Research Summaries, Sales, SEO, Twitter, Videos, YouTube
• 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have SkillsLenna Garibian
  Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from ...
  Career Management, Customer Service, Interactive Marketing, Job Search, Public Relations, Research Summaries, Social Media, Web Copy, Website Design
• Five Tips for Building a Case for Marketing in the BoardroomChris Chariton
  Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to ...
  B2B Marketing, Career Management, Chief Marketing Officer, Collaboration, Customer-Centric, Marketing Strategy, Measurement, Metrics, Sales, Strategy
• Five Ways to Get Speaking Engagements to Market Your BusinessSusan Baroncini-Moe
  Speaking is one of the best ways to get the word out about your company. But getting speaking engagements can be tough, and many would-be public speakers struggle to find ...
  Career Management, Lead Generation, Networking, Public Speaking, Sales, Thought Leadership, Tradeshows/Events
• Four Ideas for Finding More Time to Create Content
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Content Marketing GTTP is the last you'll be receiving. We ...
  Career Management, Content, Content Marketing, Marketing Tips
• Six Tips for Creating an Analytics-Driven Marketing CultureAdele Sweetwood
  These days, if a marketing organization is to deliver value and show tangible results, it must build an analytical culture. If yours is like most marketing organizations, you already pack ...
  Career Management, Collaboration, Forecasts, Lead Generation, Marketing Analytics, Marketing Operations, Measurement, Web Analytics
• For Effective Company Web Events and Presentations, Learn From the PoliticiansEric Vidal
  Whether you like politicians or not, you've got to hand it to them: On either side of the aisle, they know how to connect with others and win hearts and ...
  Career Management, Community Management, Conferences, Corporate Communications, Management, Tradeshows/Events, Webinars
• How Agile Project Management Saved My Marketing TeamAdria Saracino
  Here's a quick crash course on the agile project management methodology and how I, as a marketer, applied it to managing my team. I hope to help you identify where ...
  Career Management, Collaboration, Content, Management, Product Management, Time Management
• Digital, Direct Marketing Jobs Outlook Weakens in 4Q12
  The job prospects of direct and digital marketers have weakened for the fourth quarter of 2012, according to Bernhart Associates' Quarterly Employment Report: 46% of employers plan to add marketing ...
  Career Management, Research Summaries