Career Management

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• Why 'SEO Marketers' Need to Start Calling Themselves 'Digital Marketers' InsteadAndrew Herrault
  Calling yourself a digital marketing agency rather than an SEO company can help your potential and existing customers understand what you really do.
  Brand Management, Brand Positioning, Career Management, Search Engine Marketing, SEO
• What Sales Pros Want From Product Management [Infographic]Verónica Jarski
  More than 100 Dreamforce attendees recently shared their answers to five questions from Wizeline about what sales professionals want from product managers.
  Career Management, Marketing Analytics, Product Management, Sales
• 10 Ways Online Training Can Help Organizations Save BigSameer Bhatia
  Thinking about making the switch from in-person training to online training? Then consider the following 10 ways online training saves you money.
  Career Management, Marketing Budgets, Online Learning, Thought Leadership, Virtual Events
• Five Tips for Giving the Right Feedback on Web DesignRoy Chomko
  Giving design feedback should be painless. Going full-on Don Draper and tearing apart your designer's work won't lead to better designs. But providing unclear or insufficient feedback might prove even ...
  Career Management, Collaboration, Creativity, Feedback, Website Design, Websites
• Why Left-Brained Thinkers Are Becoming More Important in MarketingDerek Slayton
  Marketing has a reputation for being the domain of right-brained people. But lately, left-brained thinkers are growing in importance.
  Career Management, Data, Digital Marketing, Sales
• What Time of Day Do Marketers Feel Most Productive?Ayaz Nanji
  Some 63% of marketing and advertising executives say they feel most productive in the morning, according to a recent report from The Creative Group.
  Career Management, Creativity, Research Summaries, Survey Data
• 12 Tools to Help You Avoid PR and Marketing Workload StressorsShirley Pattison
  Public relations and marketing professionals know how hard it is to keep on top of a never-ending workload. But we are living in the Digital Age, and we have access ...
  Career Management, Content, Content Marketing, Engagement, Management, Project Management, Public Relations, Social Media
• 2015 Marketing and Advertising Salary GuideAyaz Nanji
  Starting salaries for marketing and advertising professionals are expected to increase by 3.5% on average in 2015, according to a recent report from The Creative Group.
  Career Management, Research Summaries, Survey Data
• Why Having Your Business Pigeonholed Can Be a Good ThingSteve Woodruff
  Being pigeonholed in your personal life may be frustrating, but in business, being pigeonholed has its benefits.
  Brand Management, Branding, Career Management, Customer Relationships, Reputation Management
• Seven Skills Marketers Need to Succeed [Infographic]Verónica Jarski
  What are the most important skills that a marketer needs?
  Career Management, High-Tech Marketing, Management
• 2014 B2B Forum: A Sampling of Session RecapsDan Gorgone
  Day 1 of the MarketingProfs 2014 B2B Forum was, as expected, both highly educational and downright entertaining, featuring speakers Scott Stratten, Stacy Darling, Susan Emerick, Shane Snow, Marti Konstant, Tom ...
  Career Management, Customer Acquisition, Customer Relationships, Market Research, Marketing Strategy, Mobile Marketing, Social Media
• A Day in the Life of a Marketer [Infographic]Verónica Jarski
  What does a marketer's typical day look like? Hint: Lots of interruptions and email.
  Career Management, Time Management
• What You Need to Do to Become a Thought LeaderEd Barks
  Let's take a look at three content delivery approaches you can use to launch a thought leadership campaign for yourself or the executives you advise.
  Career Management, Content, Market Research, Public Relations, Public Speaking, Publishing, Thought Leadership, Writing
• Four Tips to Help You Avoid the Review and Approval Traffic JamBryan Nielson
  Never-ending rounds of review, revision, and approval push marketers' projects past deadlines, endangering campaign launch dates. Here's how marketing teams can get back in the fast lane.
  Career Management, Collaboration, Creative Briefs, Marketing Operations, Project Management, Time Management
• The Work Expectations of Generations Y and ZAyaz Nanji
  Generation Z is more entrepreneurial and less motivated by money than Generation Y, according to a recent report from Millennial Branding and Randstad.
  Career Management, Millennials, Research Summaries, Survey Data
• Hiring for Creative Marketing Roles: Interview Trends, Top Resume MistakesAyaz Nanji
  Marketing and advertising executives say they review 23 resumes on average for every open creative position, according to a recent report from The Creative Group.
  Career Management, Research Summaries, Survey Data
• Three Ways to Have Fun With Your Marketing (Even If You Have a 'Boring' Brand)Melanie Davis
  Marketers should be having fun, and their audiences should be having fun, too. Because fun is good for business.
  Career Management, Content, Customer-Centric, Customer Communications, Customer Relationships, Humor
• 11 Steps to Build an Internal Marketing AcademyPaul Roetzer
  Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing team—and differentiate through talent?
  Career Management, Digital Marketing, Interactive Marketing, Marketing Challenges, Online Marketing
• How to Close the Gap Between Sales and MarketingDavid Meerman Scott
  Most sales and marketing teams continue to operate out of alignment. They questions each other's skills and commitment to the job. They fight over the quality of the leads. But ...
  Career Management, Collaboration, Content, Content Marketing, Lead Generation, Management, Marketing Strategy, Personas, Sales, Web Content
• How to Develop Rapport With Influencers via Social MediaVibhu Satpaul
  The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain ...
  Blogging, Career Management, Customer Relationships, Networking, Public Relations, Relationship Marketing, Social Media, Social Networking