Career Management

Topics » Articles » Career Management

• Four Tips for Turning Employees Into Strategic Content CreatorsDurjoy Patranabish
  A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
  Career Management, Content, Content Marketing, Engagement, Inbound Marketing, Project Management, Thought Leadership, Web Content, Writing
• The State of Woman-Owned Businesses in 2015Ayaz Nanji
  Women business owners are optimistic about the year ahead for both their own companies and the overall US economy, according to a recent report from the National Association of Women ...
  Career Management, Research Summaries, Small Business, SMBs, Survey Data, Women
• The Costs and Benefits of Being a Small Business Owner [Infographic]Ayaz Nanji
  Some 56% of small business owners say they feel as if they can never be away from their company, and just over half (51%) say they don’t have time to ...
  Career Management, Research Summaries, Small Business, SMBs, Survey Data
• The Six Key Players on Your Content Marketing TeamSandra Gudat
  Taking content marketing from theory to reality can prove complex, time- and resource-prohibitive, and, when not done well, ineffective. That's why you need a crack team with these six key ...
  Career Management, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Operations
• 21 Tips for Unlocking Your Creative Genius [Infographic]Verónica Jarski
  Need some marketing inspiration? The following infographic is packed with tips to boost your creativity.
  Career Management, Content, Creativity, Writing
• Why You Should Pay Your Summer InternsJosh Seides
  Many companies believe the internship experience is payment enough, but unpaid internships can lead to unreliable interns and to otherwise avoidable legal issues.
  Career Management, Hiring Outside Resources, Job Search
• The Top 10 Tech Cities in AmericaAyaz Nanji
  Which cities in America are the best places for technology workers to find jobs? To find out, Mintigo examined every major metropolitan area in the US for "technology indicators."
  Career Management, Research Summaries, Technology
• The Idea Generation Formula: How to Consistently Deliver Great IdeasBen Harper
  Ideas are the lifeblood of any content marketing campaign. Without new ideas, campaigns will quickly become stagnant. Here's how to consistently deliver winning ideas over the long term.
  Career Management, Content, Content Marketing, Content Strategy, Creative Briefs, Data, Marketing Planning, Marketing Plans, Project Management
• Five Things You Should Never Do on a Marketing Job InterviewAyaz Nanji
  More than three-quarters (77%) of marketing and advertising executives say they'd likely remove a job candidate from consideration if the person used his or her phone during the interview, according ...
  Career Management, Management, Research Summaries, Survey Data
• Five Ways to Keep Your Creatives HappyJoe Staples
  Creative talent can be a major differentiator for your brand, but creatives in corporate offices can be a frustrated bunch; they often feel stifled by rigid parameters. What can you ...
  Career Management, Creative Briefs, Creativity, Customer Relationships, Marketing Operations, Project Management, Time Management
• Five Things Digital Marketers Can Learn From Software DevelopersCiara Wood
  Learning about how software developers plan and execute their work can offer useful insights into how digital marketers can better structure and implement their own work.
  Career Management, Management, Marketing Operations, Product Marketing, Project Management, Testing
• The State of B2B Sales Messaging [Infographic]Ayaz Nanji
  Some 85% of B2B companies say their sales team's ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from ...
  B2B Marketing, Career Management, Research Summaries, Sales, Sales and Advertising, Survey Data
• The Industries That Rely Most on LinkedIn Connections for HiringAyaz Nanji
  How much do LinkedIn connections help in getting hired at a company? It depends a lot on the industry, according to a recent LinkedIn report.
  Career Management, LinkedIn, Research Summaries
• #SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's RoundupAngela Natividad
  See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you ...
  Advertising, Career Management, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, Facebook, Humor, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Twitter, Videos
• The 10 Companies Business Students Most Want to Work ForAyaz Nanji
  Google is the company that undergraduate business students in the United States most want to work for, according to a recent poll conducted by Universum Global.
  Career Management, Google, Research Summaries, Survey Data
• Angel, Advocate, or Demon: Which Kind of Influencer Are You?Lisa Calhoun
  Opposing forces in the battle for influencing consumer behavior raise concerns about right and wrong. Which side are you on?
  Career Management, Customer Behavior, Customer Communications, Digital Marketing
• The Keys to an Effective Profile PhotoAyaz Nanji
  Want your profile photo to convey professionalism and intelligence? Then try to smile, dress up, avoid sunglasses, and "squinch," according to research from PhotoFeeler.
  Career Management, Content, Research Summaries
• The Only 10 Slides You Need in a Pitch [Infographic]Verónica Jarski
  Putting together slides for your pitch? You really need only 10. Guy Kawasaki offers tips for what each should include.
  Career Management, Creativity, Marketing Strategy, Presentations
• Why Marketers Need Professional Development [Infographic]Verónica Jarski
  The more skills marketers have, the more they can contribute to your company's success and their own career.
  Brand Management, Career Management, Digital Marketing, High-Tech Marketing, Management
• 20 Must-Have Tools for Clever MarketersElizaveta Naumov
  As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost ...
  Career Management, Content, Content Marketing, Customer Engagement, Hiring Outside Resources, Keywords, Project Management, Social Media, Testing, Twitter